How We Increased Bunker Organic Traffic by 2165% In Just 12 Months!
Overall organic traffic on Parent site increased from 209 to 4733
Starting as a family business, Bunker QLD (family of Uptons) began by supplying materials to builders and handymen. They then went on and grew to become one of the leading suppliers of building materials and now have a total of 4 sites across the Eastern coast of Australia.
Ambitious Plans To Scale Undermined by An Under performing Organic presence
The biggest challenge with the campaign was figuring out how to target the two locations, Queensland and Tasmania.
The next step was finding keywords for each of the cities
Setting up unique Google My Business for both locations
Optimizing content around focus and long-tail keywords
Optimize meta titles and descriptions to include keywords
Optimizing Site for local search
Boosting site speed
Creating the 2 location-based subdomains were created since products differed in each of the two stores.
Landing pages were created for every location & follow proper optimisation process.
For the subdomains to meet NAP (Name, Address, Phone Number) guidelines, information of the business was added to the footer and top-bar
GMB was set up for both Queensland and Tasmania with important information
Create white-hat backlinks from authority domains and local (.au) domains
We managed to perform the completion of our main tasks with the organic traffic being driven to all the remote locations of the business’ sites. In Aug’19, 25 keywords were ranking in the top 10, and overall 607 keywords were ranking. Whereas in Aug’20: The site was ranking for 927 keywords out of which 117 keywords are in the top 10.
Increase inUnique Users
Increase inOrganic Leads
Increase inConversion Rate
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