INDUSTRY

  • Law Firm

SERVICE

  • Search Engine Optimisation

PROJECT

  • JK Lawyers

WEBSITE

  • Jklawyers.com.au

Impressions are increased by more than 40X

We helped gain this client a whopping 400% increase in its organic traffic and improved its overall website ranking with our curated efforts. After auditing their website entirely, we devised the required SEO techniques based on their targeted audience and business objectives.

Impressions are increased by more than 40X

We helped gain this client a whopping 400% increase in its organic traffic and improved its overall website ranking with our curated efforts.

clicks
400%

Increased in
Organic Traffic

cs4
500%

Increased in
New Visitors

roi
40X

Impressions are
Increased

leads
7X

Backlinks
increased

nw-cs-jklawyer-screen

Challenges

These challenges made it more difficult for us to optimise the website for better rankings on the search engine page.

  • When auditing the client’s website, we noticed the web pages weren’t optimised as per the targeted keywords.
  • The first challenge was creating strong relevance in the pages for their respective keywords.
  • JK Lawyers had about 60 keywords close to page 1 but nothing with significant volume.
  • Along with these, we targeted some low-volume keywords (300+ volume) and multiple long-tail keywords.  
  • Being in a niche & competitive market meant a rock-solid on-page structure was just 50% of the job done.

Strategy

  • On-page audit for internal linking plan to get link juice flowing from authoritative pages to the rest.
  • Targeting sites for link building. We were going for national keywords with the high competition; we used: high authority sites and niche relevant sites.
  • The first challenge was creating strong relevance in the pages for their respective keywords.
  • Added schema markup, ALT tags, fixed some broken links and switched to a mobile-responsive, lightning-fast theme.

Breaking Down a Winning
Digital Strategy & Implementation

icon1

Since the website niche was complex, with a branched-out functioning, we first started a full SEO audit.

icon2

For more active form submission and call buttons, we fill in all the crucial information of the firm and answered important queries.

icon3

Added schema markup, ALT tags to the images, fixed some broken links and switched to a mobile-responsive, lightning-fast theme.

Results

  • Traffic has increased by 416% 
  • New users increased by 500%
  • Pageviews increased by 177%

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