How Haan Skin Achieved 230% Growth In Organic Leads

Haan Skin is a Queensland-based skin clinic that provides doctor-led services to patients. Their fully qualified AHPRA registered General Practitioners cater to all health care needs, including Skin cancer detection and removal and performing Cosmetic Beauty Procedures.

INDUSTRY

Skin & Beauty

SERVICE

PROJECT

Haan Skin

WEBSITE

Haanskin.com.au

200% Increase in New Visitors

We believe in generating REAL results for our clients. We implement goal-centric strategies with tailored approaches to ensure our clients achieve their desired results and generate more revenue.

Defining Success Beyond Metrics

After optimising their Google business profile and focusing on event tracking, Haan Skin's organic leads and events increased exponentially.

100%

Growth in
Email Click Events

200%

Improvement in
New Visitors

190%

Increase in
Page Views

208%

Increased in
Organic Traffic

Challenges

Before deciding and implementing any strategy, we wanted to understand the set of challenges. Some of them were:

The website was not ranking locally for skin clinic keywords in Broadbeach and Upper Coomera locations.
The website was not optimised as per SEO and CRO.
The website did not have keywords optimised Meta tags and webpage contents
Their GMB profiles for all the locations were not well-optimised
The business was not generating enough calls and leads
No proper analytics and goal setup

Strategy

After analysing and considering the key challenges, we create a customised, result-driven strategy that could help Haan Skin address the ongoing issues.

Optimising all the existing content pages on their website with location-based keywords.
Performing necessary Conversion Rate Optimisations (CROs).
Set up event and goal tracking in analytics
Create blog content and location-based web content
Optimising the Google business profile page for Broadbeach and Upper Coomera locations.
Ensure consistent posting to increase local queries from both locations.