• Skin & Beauty


  • SEO


  • Haan Skin



200% Increase in New Visitors

We believe in generating REAL results for our clients. We implement goal-centric strategies with tailored approaches to ensure our clients achieve their desired results and generate more revenue.

Defining Success Beyond Metrics

After optimising their Google business profile and focusing on event tracking, Haan Skin's organic leads and events increased exponentially.


Growth in
Email Click Events


Improvement in
New Visitors


Increase in
Page Views


Increased in
Organic Traffic

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Before deciding and implementing any strategy, we wanted to understand the set of challenges. Some of them were:

  • The website was not ranking locally for skin clinic keywords in Broadbeach and Upper Coomera locations.
  • The website was not optimised as per SEO and CRO.
  • The website did not have keywords optimised Meta tags and webpage contents
  • Their GMB profiles for all the locations were not well-optimised
  • The business was not generating enough calls and leads
  • No proper analytics and goal setup
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After analysing and considering the key challenges, we create a customised, result-driven strategy that could help Haan Skin address the ongoing issues.

  • Optimising all the existing content pages on their website with location-based keywords.
  • Performing necessary Conversion Rate Optimisations (CROs).
  • Set up event and goal tracking in analytics
  • Create blog content and location-based web content
  • Optimising the Google business profile page for Broadbeach and Upper Coomera locations.
  • Ensure consistent posting to increase local queries from both locations.

Breaking Down a Winning
Digital Strategy & Implementation


We started optimising all their existing web pages that had some content with location-based keywords. Also performed Conversion Rate Optimisation (CRO).


Next, we set up event and goal tracking in analytic and started posting on the client’s Google business profiles to increase local queries from both locations.


Created blog content and location-based web content, as well as focused on link building to boost organic traffic.

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  • 230% Growth In Organic Leads
  • 200% Increased in new users
  • 100% Growth in Email Click Events
  • 190% Growth in Page Views

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