Bridge the Gap Between Your Accounting Firm and Potential Clients with SEO
Back in the day, accounting clients would search for the firms through directories or newspaper ads. Today, they will turn to Google to find and contact reputed firms. It’s every accountant’s dream to rank first on Google and even appear in the first few results of their prospects’ search. However, it is not as easy as it sounds.
The accounting industry is a highly competitive sector. And there are roughly 276,500 accountants in Australia alone. Each one is trying to shine on Google. This is where SEO gives you an edge. SEO ensures your firm shows up at the top of Google search rankings and also stands out from the crowd.
Reach Those Looking for You
Your clients are already online, and you should be too. SEO boosts your online presence and visibility in SERPs (search engine results pages). Moreover, it trims your audience down to potential customers who are more likely to hire your services.
Your clients want to know they can trust you. By applying SEO strategies like writing a blog or showing the case studies of your previous clients, you can deliver the credible answers that your clients are looking for.
Get Measurable Results
SEO comes with various tools and metrics, helping you spot whether your marketing strategies are working or not. It unearths problem areas and makes space for more improvement. Additionally, tracking your performance decreases the chances of wasted resources.
Relish Long Term ROI
SEO puts your website in front of people who need your expertise, meaning all the efforts and resources result in a significant return on investment. Since SEO is a long-term strategy, it builds a stable client base and keeps generating new leads.
Get Acquainted With Our Accountant Marketing Services
Uniqueness matters. At Clickmatix, we design a custom digital marketing plan to suit your specific accounting firm’s needs. We work with you to find the perfect blend of digital marketing strategies that generate desired results.
Our Clients Generate Hundreds of Enquiries Each Month without Lifting a Finger
Each day people look for help regarding tax, bookkeeping, payroll, and other services. You are surely an expert in guiding people through financial challenges, but you may not know how to reach those people in the first place. We at Clickmatix apply thoughtful, data-driven strategies to help people find your services and give you a call before they get a chance to reach out to your competitors.
Optimise Website, Keywords, and Content
Our team will thoroughly analyse your website to fill the loopholes hindering your website from earning the first slot on Google. Then we move to keywords research and content. We scoop out short-tail and long-tail keywords that your potential clients use in search engines when looking for financial help.
Perform a Competitor Analysis
We study your fiercest competitors to understand their strengths and weaknesses. Specifically, we identify what their accounting websites have that you lack and implement a better strategy to boost your rankings.
There’s nothing like having an accounting firm within walking distance. Local people are the first to stop by once they know about your firm. It just fits their busy lifestyles. Our local SEO strategy enhances your contact page and uses geo-targeted keywords to help your website save the top spot when people search for “accountant near me” or “accounting firm near me”.
Set Up Google My Business Profile
Google My Business Profile is a free business listing by Google. You add your business details like location, products and services, contact info, website URL, operation hours, etc., to list your business location on Google Maps and local search results. It’s like a hub for potential customers to find all your business details in one place.
Tackle Speed and Navigation Issues
We perform a website audit to identify problems slowing down your site. We fix all the elements to increase your website’s loading speed, improve navigation, and make it mobile-friendly. It allows search engine robots to crawl your website and boost its rankings easily.
Monitor Website Performance
We constantly monitor your progress to see if our SEO strategies are working. We use advanced tools to track your monthly performance and make necessary improvements, so your website can bring more results.
Why Shake Hands with Clickmatix to Promote Your Accounting Firm
We measure your success by the bottom line.
Clickmatix specialises in offering dramatic growth and transformation. With calculated strategy embedded in each step of our process, we provide results that go beyond the scope of sales or marketing and project a captivating image of your firm.
Being Certified Google Partner, we have direct contact with Google support. We are the first to get notified of any upcoming changes on the platform and ensure our clients have the upper hand.
Legal Industry Specialists
Our team has previously worked with accountants and accounting firms, so they have a knack for pinpointing financial opportunities and managing complex marketing needs of the accounting industry.
Our top priority is to understand your current and ideal clients so we can create marketing plans to attract more similar customers.
As the fully-certified professionals in the nation, you can trust us to manage the nitty-gritty details of your marketing plans.
We harness data to identify unique financial opportunities, make informed decisions, and maximise ROI.
We build a data-backed marketing strategy that edges out your competitors and gets your phone ringing off the hook.
We constantly check your website to fix any issues (if arise) and keep it updated as per the trends and Google Algorithms.
Frequently Asked Questions (FAQs)
We know there's a lot of information out there about Accounting firm marketing, but not all of it is accurate. Let our digital marketing experts guide you through the process with these commonly asked questions.
Doing Business without marketing is like winking in the dark. Only you know what you are doing, not others! Marketing helps get the word out about your experience and services to attract customers.
SEO allows your firm to reach more potential clients—specific targets looking for your accounting services, And SEO ensures they find you first before your competitors.
All our strategies are optimized for the search engines to help your website get off the ground and make its way to higher rankings.
It’s all about offering value and then making an offer. For instance, if you write about one tax strategy that reduces bills (content strategy), chances are readers will come to you to ask if you can do it for them.
We only need 15 minutes of your time. One of our marketing specialists will ask you a few questions, and then we will start, plan, and implement suitable marketing strategies.
Ready to start growing with Clickmatix?
Our experts are on call and ready to guide you through all the marketing strategies.