INDUSTRY

  • Skin Clinic

SERVICE

  • Facebook Ads

PROJECT

  • The Skin Lab

WEBSITE

  • Theskinlab.com.au

300% Increase in qualified leads per month

This client had just started off with their business and was mainly focusing on lead generation for cool sculpting service. However, generating qualified leads without a digital presence, and that too in an off-beat niche can be challenging.

Increased Lead Flow By 300% MOM Basis

With our comprehensive marketing strategies, we are managing to generate 90+ qualified leads every month.

clicks
300%

Increase in
Lead Flow

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35%

Reduce in
CPL

roi
$18

Achievement in
Lowest CPL

leads
90+

Qualified Leads
Per Month

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Challenges

One of our major challenges was creating and increasing the brand awareness and digital presence of this client.

  • However, since they had just started off with their business, we had to start things right from the scratch.
  • We worked on setting up the account, researching the audience, targeting the demographic, and crafting suitable marketing campaigns to meet their needs.
  • They wanted to acquire a substantial amount of qualified leads every month.
  • Lead generation is possible by focusing mainly on the targeted audience.
  • The limited budget wasn’t going to stop us from providing tangible results to our client.
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Strategy

After determining, highlighting, and analysing the key challenges, we first wanted to understand which strategy would work best for The Skin Lab and how will it help overcome the ongoing challenges.

  • We also wanted to identify a suitable campaign that would boost the client’s brand presence and drive maximum lead generation.
  • We started off by focusing on increasing brand awareness by creating engaging marketing campaigns.
  • We worked on appropriate strategies with a central focus on generating and gathering the right audience.
  • We decided to allot more budget to the lead generation campaign and limited the budget to user-data engagement campaigns.

Breaking Down a Winning
Digital Strategy & Implementation

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We started to implement our results-driven strategies on the campaigns. We focused on acquiring more audiences and promoting our content.

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Our engagement campaign successfully captured a strong audience base. Similarly, we also started running a campaign focused on lead generation.

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The strategies helped us recuperate the budget spent in all marketing campaigns for the client and generate qualified leads.

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Results

  • Our Digital Recipe helped us in increasing Lead flow by 300%
  • With our targeting research, we were able to deliver 90+ leads every month
  • Our engaging ads helped us reduce CPL by 35% and we achieved approx $18/lead

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