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If there’s one strategy that incorporates the overwhelming demand for on-going content and flourishes brands at the same time, it is thought leadership. The positive impact of thought leadership has increased since the beginning of the social media era. Active social media users are constantly looking for content to entertain them. Thought leaders feed them […]

With the snippets stealing the top space of Google and Google’s increasing focus on answering users’ query without bothering to open-up the link, entrepreneurs and marketers are wondering which new client-grabbing methods will help? Turns out cold email is still ready to spread the magic like before, but only if you implement it in a […]

There’s no denying that we are living in the age of devices. Consumers are fond of smartphones, tablets, smart watches, home AI assistants, and many others. They can’t even imagine their life without these devices. As per the Harvard Business Review, “An average household has 6 Internet-based Devices” “98% of Americans use multiple devices in […]

“46% of Google Searches are Local” Who isn’t looking for local plumbers, doctors, and hairdressers? Everybody wants products or services on an immediate basis. The problem is when users search for local businesses; big, national, brands dominate the pages, leaving no place for small local businesses. On a survey of 2000 small businesses conducted by […]

Not happy with your current PPC results? Or trying a PPC Advertising Campaign for the first time? Well, you have landed on the right page. Now, tell me what do you expect from your PPC campaign? Conversion Right? But PPC ads fail to deliver results as per your expectations. Why? Because marketers often jump in […]

Online users are smarter these days. They install ad blocks in advance to stop your ads from getting in their heads. They know how to avoid ads on top of Google page. Gaining their trust is more challenging than ever. Then, which online choices are businesses left to generate leads? Obviously, creating content for social […]

From newspaper to online magazines, from word-of-mouth to social media, and from audios to videos, I have seen the ever-changing evolution of content marketing. And it’s not going to stop in 2019. Of course, marketers and website owners know well that they have to create content for websites, for social media, for guest blogs, and […]

For how long you are planning to stick with promotional strategies only? Of course, SEO, social media marketing, digital marketing, etc., are as necessary as creating a product itself, but is this it? What about upgrading technology? Oh no, I am not talking about upgrading your existing product or services, you already do that on […]

Does it hurt? When you see that your website has failed to keep users stick for a long, do you feel uneasy? I always think why bounce rate goes high with a website made of animations, content, and everything else to entertain users. All it seems just not enough because users simply deny to spend […]

Content is certainly the king and we all anticipate to explore some fresh, crisp and unique ones every morning. Don’t we? According to the valuable Facebook insights, people search for new content in their devices up to 150 times a day. But, brands often face obstacles in keeping up with updated contents constantly. What kind […]