How MSmedical Got 700% Growth In Organic Conversions

With a wide range of services offered, Main Street Medical cares for many patients across the Yarra Valley and Maroondah areas, including over 180 nursing home residents across 11 local residential aged care facilities.

INDUSTRY

Medical

SERVICE

PROJECT

Main Street Medical

WEBSITE

msmedical.com.au

700% Growth in Organic Conversions

The objective was apparent here that we have to generate leads and increase visits of the people looking for the best healthcare service provider and so we analysed the competitors who are already established and offering similar treatments and services as Msmedical.

Defining Success Beyond Metrics

There is more than a 95% improvement in search visibility of the brand in local searches compared to the previous period.

700%

Growth in
Inquiries

300%

Improvement in
Ranking

200%

Increase in
GBP Calls

100%

Increased in
Domains

Challenges

Before deciding and implementing any strategy, we wanted to understand the set of challenges. Some of them were:

To promote a local medical centre to the customers looking for the best healthcare facility nearby.
Increase website authority by creating quality backlinks to the main site
More footfalls and appointments for their medical centre for the treatments they are offering.
To increase enquires for the treatments and services they are offering.
Driving relevant traffic and visitors to the website
More visibility locally to the people searching for healthcare services.

Strategy

After determining, highlighting, and analysing the key challenges, we first wanted to understand which strategy would work best for MSMedical and how will it help overcome the ongoing challenges.

Firstly we want to increase the visibility of MS medical in the Google Local pack and in Google Maps as the healthcare and medical service searches prefer to visit the medical facility nearby.
Other than the location we focused on the problems and solutions the Target audience is potentially looking for in relation to MSmedical.
To achieve that we started optimising the Google my business profiles with the maximum details any potential customer can search for.
The second thing we did is we shortlisted keywords targeted to specific services and treatments offered by Msmedical. In the process, we considered location keywords also.
The objective was apparent here that we have to generate leads and increase visits of the people looking for the best healthcare service provider and so we analysed the competitors who are already established and offering similar treatments and services as Msmedical.