How Naked Skin Clinic Get 55 Qualified Leads Within 2 Months

Naked Skin Clinic is a medical aesthetic clinic, founded by Alice Cassidy and helmed by Medical Director Dr. Parmar. The clinic's objective is to provide high-quality aesthetic treatments with a focus on skin health, natural outcomes, and proactive health management.

INDUSTRY

Skin & Beauty

SERVICE

Facebook Ads

PROJECT

Naked Skin Clinic

WEBSITE

nakedskinclinic.com.au

Generated 55 Qualified Leads

By implementing a targeted strategy aimed at gaining a deeper understanding of its Facebook user base and increasing brand awareness, Naked Skin Clinic was able to generate 55 new qualified leads within a mere two-month period.

Defining Success Beyond Metrics

Clickmatix's innovative approach and effective marketing techniques empowered users to learn more about their services and clinic.

Qualified leads
generated

1820

Ad recall
lifts

9.75%

Ad recall
lift rate

$14.53

Lifetime cost per lead
from $38.33

Challenges

Before making any strategic decisions, it was important for us to have a comprehensive understanding of areas of improvement and potential challenges. Here are some of the challenges we identified:

No new enquiries despite continuous efforts
Relatively low brand presence, both locally and digitally.
Issues with Facebook Ads policies relating to the cosmetic services of Naked Skin Clinic.
Meta lead generation campaigns were not connected to any offline events set up with the client’s CRM.

Strategy

After a thorough analysis and careful consideration of the critical challenges, we developed a result-driven strategy to effectively assist Naked Skin Clinic in solving these issues.

Curating a comprehensive campaign to improve brand awareness and generate new leads.
Offering segmented cosmetic services through an engaging carousel ad format to increase user engagement.
Streamlining the lead capture process by syncing leads with customer CRM for more effective follow-ups.
Conducting extensive testing of dynamic ad copy to discover the optimal messaging for maximum impact.
Launching a targeted brand awareness campaign in the Northern Beaches region to accelerate brand recognition and attract new customers.