How Rent Rabbit Gained 95% Organic Traffic In Just 3 Months!

Rent Rabbit is Australia's leading crowd-sourced review and content platform for use by Tenants, Landlords and Agents. They share real house and apartment reviews that help you choose the best rental property for you and your family. You can also share some honest renting experiences with “rental home hunters” for a better rental world.

INDUSTRY

Real Estate

SERVICE

PROJECT

Rent Rabbit

WEBSITE

rentrabbit.com.au

80% Increased in Total Events

A key to growing an online business is understanding user behavior and helping them explore more about your brand. After getting a thorough understanding of site visitors and their behaviour, we helped this client gain a whopping 80% increase in total organic events in just three months!

Defining Success Beyond Metrics

After three months of focusing on their site performance and event tracking, Rent Rabbit’s organic traffic and events skyrocketed significantly.

95%

Growth in
Organic Traffic

80%

Increased in
Total Events

70%

Increase in
New Visitors

73%

Increased in
Goal Completion

Challenges

Before deciding and implementing any strategy, we wanted to understand the set of challenges. Some of them were:

We noticed that the site required complete front-end and back-end website design customisation to attract visitors.
The client’s website was on Amazon Web Server (AWS) which restricted the site visitors to trust them with personal information.
The entire website was lacking geo-location web pages which are a must for crowd-sourced rental reviews and content platforms.
Their website had 10k+ web pages which were challenging to manage together.
The website had low DR and DA scores. Thus, it restricted the site to scale and rank higher on SERP.
The website had below-average (or even low) organic visibility in SERP.

Strategy

After determining, highlighting, and analysing the key challenges, we first wanted to understand which strategy would work best for Rentrabbit and how will it help overcome the ongoing challenges.

First and foremost, we started with a quick yet thorough website analysis and tracking via Google Product (GA4) to get up to 50+ events and goals.
Next, we decided to create a dynamic Meta title and description for all 10k+ web pages to further streamline the process.
Apart from that, we created dynamic schema.org and property information for all web pages.
All 10k+ property pages were custom-designed with an easy search filter and navigation to ensure a seamless user experience.
We also created a dynamic “Agency” comparison page to allow website visitors to compare 300+ estate agencies and choose the best one.