The Challenge

challenges
  • Biggest challenge with this campaign was creating the best strategy to target people from over 20 locations
  • Boost traffic and visitors for all 20 locations
  • Increase Phone calls
  • Increase leads or conversions
  • Increase keywords ranking for all locations
  • Set up Google my Business for all locations

The Solutions

  • Landing pages were created for every location with focus keywords in the Title, H1 & In Content
  • Improving On-page Structure for SEO and Easy Navigation
  • Creating white-hat backlinks from authority domains and local (.au) domains
  • Added photos of the doctors along with relevant details about them on their profile pages. This increases credibility, in turn, building trust.
  • GMB was set up for all of the 20 locations with all the relevant information

Result Produce

Organic traffic saw an uptrend going from 45K to 73K which is a 162% increase. Out of the 80 keywords we agreed to optimize with the client, 78 are ranking between 1-3 positions consistently from July’20.

17.8%
Increase in Referring Domains
162%
Increase in Organic Traffic
13.8%
Increase in Backlinks

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