INDUSTRY

  • Building Materials

SERVICE

  • Search Engine Optimisation

PROJECT

  • Uptons

WEBSITE

  • Uptons.net.au

Overall Traffic On Parent Site Increased by 68%

To increase the store visit, we have optimised the campaign to attract users from the nearby areas from up to 10kms. Understanding and implementing the objective of the client i.e. improving the keyword ranking and ranking locally, calls from GMB and getting leads from the website.

Top keywords ranking: More than 170

Since the client industry is very typical (dealing in Building Materials), the main aim was to target a more prominent B2C & B2B market.

website-traffic
68%

Increased in
Organic Traffic

keyword
170+

Keywords
Ranked on Top 10

cs2
114

Increased
Call Conversions

cs1
220%

Increased in Ranking

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Challenges

The client’s speciality was highly novelty and competitive, our biggest challenge was to identify the right set of buying customers as it is tough to mark an off-beat niche. 

  • The web pages weren’t optimised as per the targeted keywords.
  • There was no material on the category sections of the website.
  • There was a gap between content marketing and keywords.
  • Products were not listed properly with missing meta descriptions.
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uptons-screen2

Strategy

We did thorough keyword research and added long-tail keywords with higher search volume & transaction keywords to the campaign, which helps to increase organic traffic, higher CTR, quicker rank.

  • Performing a detailed technical & on-page audit to find out flaws in the website, which holds it back for overall organic growth.
  • Optimised the website and content with correct keywords to have healthy competition in the industry and location.
  • Since this was an eCommerce site with a more complicated, branched-out functioning, we first started a full SEO audit.
  • Done thorough research about a competitor, their offerings, links, landing page, and build a strategy around them.

Breaking Down a Winning Digital Strategy & Implementation

icon1

We first started a full SEO audit. Then, created an SEO ranking strategy at a national level for better.

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Done thorough research about a competitor, their offerings, links, landing page, and build a strategy around them.

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Other than the SEO activities, we focused on the most important factors to increase revenue – local and mobile.

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Results

  • Increase in organic traffic: 68%
  • We were able to increase the website calls by 114%
  • Top keywords ranking: More than 170

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