INDUSTRY

  • Fashion Jewellery

SERVICE

  • Search Engine Optimisation

PROJECT

  • Akuna Pearls

WEBSITE

  • Akunapearls.com.au

Increased sales revenue from $9,593 per month to $46,375

We helped gain this client a whopping 321% increase in organic traffic and improved its overall website ranking with our curated efforts. After auditing their website entirely, we devised the required SEO techniques based on their targeted audience and business objectives.

We Were Able To Increase ROAS By 213%

With our comprehensive SEO strategies, we managed to help this client gain a 383% increase in their organic revenue, while also improving the overall website ranking.

website-traffic
321%

Increased in
Overall Traffic

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383%

Increased in
Revenue

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372%

Increased in
Transactions

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$46374

Revenue
Generated

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Challenges

  • When auditing the client’s website, we noticed the web pages weren’t optimised as per the targeted keywords.
  • There were several issues with the website’s SILO structure and layout, Google was unable to find and index valuable content beyond the top pages.
  • Since the brand lacked history on multiple platforms and had a limited budget, it lacked what the client wanted to establish.
  • Additionally, metadata was also missing from the website and required complete optimisation.
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Strategy

  • First, we checked for competitor’s keywords ranking and planned our SEO approach accordingly.
  • The client’s major focus was on increasing their online presence and conversion rate.
  • We also observed some highlighting page speed and responsive issues, which affected the website’s performance.
  • With brand awareness, it was crucial for us to generate some revenue for mutual benefit to the client and the continuation of the campaign with enough trust and effort.
  • Our campaign captured a strong audience and this is how we build our trustworthy audience from scratch.

Breaking Down a Winning Digital Strategy & Implementation

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Since this was an eCommerce site with a more complicated, branched-out functioning, we first started a full SEO audit.

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As per our strategy, we have started with an engagement campaign, as the name suggests; it works on gaining more audience and reaching our content to more people.

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We started exploring new suggestive keywords relevant to the client's products, targeted audience, and business goals.

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Results

  • Increased overall traffic from 4,764 per month to 20,042.
  • Increased sales revenue from $9,593 per month to $46,375.
  • We were able to increase ROAS by 213%.

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