INDUSTRY

  • Baking Supplies

SERVICE

  • Google Shopping
  • Google Remarketing

PROJECT

  • Cookie Cutter Australia

WEBSITE

  • Cookiecutterstore.com.au

61% Growth In Sale Of Cookie Cutters & Other Baking Supplies

The client wanted to focus on generating more revenue with less spending budget and improve the ROI. So, we decided on creating a full-proof PPC (pay-per-click) campaign for the Cookie Cutter Store. With our comprehensive PPC advertising activity, we successfully managed to help this client achieve approximately 61% growth in the selling of cookie cutter and other baking supplies from paid search, Google Shopping, and Facebook ad campaigns.

Monthly Revenue Increased by $21,847

With our comprehensive PPC advertising activity, we successfully managed to help this client achieve approximately 61% growth in the selling of cookie cutter.

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61%

Growth In
Sale

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$21,847

Increase in
Monthly Revenue

cs1
10X

ROAS
Achieved

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61%

Increase in
Conversions Rate

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Challenges

  • Having an off-beat market, it was challenging for us to bring relevant traffic and drive sales for them without working on structured advertising activity.
  • Before kicking off our PPC campaign, we first had to address the digital business challenges faced by this client.
  • With limited relevant traffic and ROI, generating revenue and driving positive sales was a challenge.
  • Cookie Cutter Store had a cutthroat market competition, making it challenging for us to amalgamate general aspects of business goals.
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Strategy

  • We implemented our PPC campaign strategy based on the client’s main goal – Improving website visibility and Generating a higher rate of conversion.
  • Our PPC plan was also crafted based on the client’s targeted audience, location, and actual business goals, thus generating better revenue and ROI.
  • We focused on both micro and macro aspects of advertising components to determine the best optimisation technique, improve the overall performance, and manage the account as smoothly and seamlessly as possible.
  • Google paid search and remarketing campaign management.

Breaking Down a Winning Digital Strategy & Implementation

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We examined their competitor's advertising techniques, best marketing practices, overall performance, and more to understand the suitable advertising campaigns..

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Competing with the client's market competitors was our next challenge. The client wanted to have a strong online market presence and promote their product extensively.

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We filtered out all low-performing products and focused on promoting high-performing ones, meaning anything that didn't contribute to the client's revenue was removed from the new campaign.

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Results

  • We successfully managed to help this client achieve approximately 61% growth in Sales.
  • Monthly revenue skyrocketed by 61% with 10X ROAS.
Clickmatix Pty Ltd’s efforts have improved growth and performance, increasing sales 10 times and website traffic up to 20–30 times. They’ve also placed the client at the top of the search results.
Paul Bochniak
Owner, Cookie Cutter Store
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