Industry

  • Fashion & Beauty

Service

  • Search Engine Optimisation
  • Facebook Ads
  • Google Ads

Project

  • Bellezza

WEBSITE

  • Bellezza.com.au

100x growth in selling of beauty and hair products

With so much market competition, delivering money for the business and visitors to the website while keeping digital features in mind can be a difficult undertaking. Increasing organic traffic, maintaining optimal website engagement, generating sales, and focusing on positive conversions necessitate a mixture of the ideal PPC method.

Defining success beyond metrics

After a year of management & scaling the account, Bellezza’s monthly revenue skyrocketed by 9,595% with doubling the ROAS.

clicks
4%

Increase in
Conversion Rate

clicks
6,636

Increase in
Conversion

roi
3.05

Return on
Ad spend

conversion
$474,646

Increase in
Conversion value

client-screen1

Challenges

  • Having a competitive niche, it was challenging to bring relevant traffic and increase revenue for them.
  • While we started strategising the advertising campaign for this client, we noticed that the website lacked relevant traffic.
  • We wanted to give maximum conversion against the ad expenditure; hence maximum ROI; to which the client wasn’t receiving any.
  • We devised and implemented a bullet-proof PPC plan centered on the targeted audience, location.
screen1
screen2

Strategy

We ensure that the client is on Google shopping ads, search ads and display ads to compete well with the others in the panorama. The issue was no ROI when running Google ads and we were unable to scale the budget.

  • The client’s main goal was to improve their web visibility and conversion rate.
  • Google paid search and retargeting campaign management.
  • Google shopping campaign management 

Breaking Down a Winning
Digital Strategy & Implementation

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Once realising the competition, we worked on what sorts of advertising campaigns will suit the client.

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After that, we worked on crafting the right set of ads that demonstrates the website design, with the suitable headline, description and call-to-action.

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We created different campaigns with low performing products and also created new campaigns based on best performing locations.

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Results

  • Conversions increased by 6636%.
  • $474,646 increase in conversion rate
  • Monthly revenue increase by 9595%
As a growing business, we needed an agency to help understand our goals, collaborate on our tactics and provide their own industry expertise to help us achieve the results we were after.
Bellezza
Marketing Manager
bellezza

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