Perth based, Black Label Events is a VIP design and event, party and wedding planning company that provides furniture hire for all occasions. No matter what kind of event you’re hosting, if you need a solution for your furniture or even crockery, they can help. Whether it be products of the latest trend, contemporary or even rustic fits, Black Label Events provide decor accessories for all occasions.
The Challenge
- Black Label Events needed a strategy that would help them target previous website visitors to build brand awareness whilst working to target the next stage of their buyer persona.
- To bring customers back to the Black Label Events’ website, we needed to create a remarketing campaign
- Retargeted displays are capable of singlehandedly increasing your conversion rate by 70% and we decided to use this to our client’s advantage.
The Solutions
- We began by installing a remarketing code. Adding an Adwords remarketing tag is the first step to begin a remarketing campaign.
- We customised combinations based on interest categories followed by individual website behaviour. Finding your audience is one thing but building a niche and following through with it is another.
- Bidding and listing come next. While bidding optimization helps in keeping the frequency of your ads to a favourable extent, listing allows you to reach relevant groups.
Result Produce
Performing a remarketing campaign allowed us to increase the overall click-through rate of our ads by 40% with an even higher rate of conversions, standing tall at 447.06%.
Anticipating the growth of your leads and ROI? Clickmatix can help.
It's time to call your business-
a brand!
Australian Owned Agency
Save Time and Money
Unbeatable Value
Where Work Gets Done
It's time to call your business-
a brand!
- Australian Owned Agency
- Save Time and Money
- Unbeatable Value
- Where Work Gets Done
It's time to call your business-
a brand!
- Australian Owned Agency
- Save Time and Money
- Unbeatable Value
- Where Work Gets Done