The Challenge

challenges
  • Black Label Events needed a strategy that would help them target previous website visitors to build brand awareness whilst working to target the next stage of their buyer persona.
  • To bring customers back to the Black Label Events’ website, we needed to create a remarketing campaign
  • Retargeted displays are capable of singlehandedly increasing your conversion rate by 70% and we decided to use this to our client’s advantage.

The Solutions

  • We began by installing a remarketing code. Adding an Adwords remarketing tag is the first step to begin a remarketing campaign.
  • We customised combinations based on interest categories followed by individual website behaviour. Finding your audience is one thing but building a niche and following through with it is another.
  • Bidding and listing come next. While bidding optimization helps in keeping the frequency of your ads to a favourable extent, listing allows you to reach relevant groups.

Result Produce

Performing a remarketing campaign allowed us to increase the overall click-through rate of our ads by 40% with an even higher rate of conversions, standing tall at 447.06%.

40%
Spike in CTR
447%
Growth in Conversions
387%
Increase in Conversion Rate

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They were excellent with their Service and Support. They not only helped us by building a new website for us but also ensured good business to our cafe by improving our online presence."

otto
Alger Liu
Owner, OttoMelbourne

We have worked with various digital marketing agencies before, but none of them produced impactful results. Our cafe has experienced a significant boost in business.

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Owner, Shanklin Cafe

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