But, before you invest in professional SEO services, it is important to understand two aspects:
About SEO services
What should be the SEO company’s service inclusion?
“What is SEO and how will it work effectively for my business?” is the most common question we get from our clients.
With this, when it comes to small businesses, or start-ups building their website or in a re-designing phase, SEO can be an overwhelming experience.
What is the Search Engine Optimisation business?
When you undertake effective SEO marketing strategies, it has the potential to generate long-term success for your business. Whether you choose an agency or an individual for SEO, once you do, you will notice some positive results that will change the overall business strategy and optimisation panorama for you. Seo agency is well updated with the new SEO strategy, digital marketing, and with core updates from Google what affects SEO strategy. It is a big challenge for digital marketing to counter but constant knowledge sharing helps the SEO experts.
Want to know more about SEO and how does it work?
If you are looking for ways to learn about SEO, then this simple guide is a perfect stop to know more about SEO and marketing.
With this guide, you will understand the basic definition and working of SEO that helps many businesses in attaining long-term results.
If you are here wondering about these two questions, let’s dive in:
What are SEO services?
SEO (stands for search engine optimisation) is a process of optimising the website for the organic flow of traffic from the search engine results page (SERP).
Generally speaking, strategising accordingly, hoping that your website (of product/service) will pop in on the front page/ top results on the search engine’s (Google, Yahoo or Bing) result page. When you choose SEO for your business, its visibility in search results on search engines increases. It is important to focus on search results in relation to the company’s product or services.
A few examples of SEO services
If you are a fashion designer and have a boutique in Sydney, housing premium, custom clothing for women. Then, your boutique might have to use SEO to rank for searches like:
Women’s dress online
Women’s designer clothing in Sydney
Customised designer clothing boutique
Usually, search engine giants like Google depend on a lot of factors in determining the ranking or in positioning the website on the search result’s page. It is important that be it an SEO services agency, they should have a significant amount of expertise in the niche to gain substantial results.
Hence, the reason why many businesses collaborate with SEO service agencies or a specialist in Enterprise SEO services.
Factors affecting the ranking:
Image Source: SparkToro
If you are undertaking SEO services for your business, more than 200 factors contribute to rank your website on the top results. Those contributing factors include:
Is your website secure? (HTTPS vs HTTP)
Is your website mobile-friendly?
What is the loading speed of a website?
Does your website have a correct schema markup?
Does your website have quality content uploaded?
Does your website have the right length of content?
Does your website have social signals to relocate back to your website?
Are the images on other websites are optimised?
Is your website in compliance with the user’s search intent of the user?
What are SEO services that a reliable SEO agency should provide:
While search giants like Google stress on designing the website for users than for search engines but truth to be told, it needs proper structuring and formatting for the search engines to read if you want users on your website. Things you should focus on:
HTTP or HTTPS: When you have HTTP’s’, the ‘s’ at the end means your website is safe to browse and use. If you are an eCommerce website or accept payment as a part of using the website, Google gives preference to websites that are secured than the ones that aren’t.
Analytics setup: We need to know where is the business routing is from? Hence, keeping track of the analytics is important; in case your business doesn’t work on analytics tracking…. Worry not! We set up and install a tracking system that would enable many meaningful and fruitful results.
Robots.txt: Files that stop the crawlers from crawling and indexing your web pages just to keep your website from overloading with unwanted requests. However, this isn’t a way to keep your webpage away from Google.
Site errors: Errors that unqualify your website on the search engines. Common mistakes include content duplication, 4XX errors missing of title tags or duplications and blocking crawlers by Robots.txt files.
Indexed status: Having indexed status for your web pages is a good thing, indexed pages show up on the search engine results page and is an indication of a quality-based website that’s worth driving organic traffic.
Sitemap: This Is the XML sitemap, a list of web pages of your website, that you want the search engine to index i.e. identify and show up on the search result pages. This is not the same as robot.txt which tells the search engine which web pages not to index; hence they shouldn’t be considered as the same.
Page Speed: Remember the 3-sec rule for any website to open? User experience starts from your website’s page speed. Keep it brisk to hold on to the visitors; it is an essential factor for your website ranking.
Meta elements: Make sure there are no meta or title tag duplications along with original content on the website. Such negatives can badly impact your website ranking hugely. A fully optimised meta element is a sure way of doubling your chances of being found on top SERPs.
Conversion rates: Always be researching hurdles that are hurting your website conversion rate. The A: B test of applying different formats of contact pages and links is the best way to decide upon the most suited structure that works for your website’s top ranking and hence for your overall business.
What is Content Audit:
This is an important and interesting portion of the analysis wherein, an SEO company works on finding out the loopholes in a website content that are making it imperfect for the search engine result pages.
There are several issues when it comes to website content, each of them needs to be checked for and rectified in case of any scope for improvements.
Following are problems that can be easily identified and may need corrections.
Ordinary content that’s not worth ranking
Badly targeted Keywords
Content duplication issues
Missing pages or insufficient information
Poor compatibility for voice search
A bad Contact US page: Info on Name, Address and contact details not mentioned well
A website’s content is the most basic yet very important thing that a company has; it is undoubtedly the first attraction point for any visitor to your website. It is an element that will turn a lead into a customer hence making in-roads to a higher ROI.
So, it is essential to fix up a content type that is matching your business needs and work on it, this enables structuring the website accordingly and taking your company website to greater heights on the SERPs.
We can also help with some professional keyword analysis that will give your business opportunities to rank higher and hence discover the right target audience, inviting newer business prospects.
OFF-PAGE Online Analysis:
The majority of your website’s SEO success depends on what is done outside your website. There are sources like online directories, related industry websites/blogs, review forums, and more that play a vital role in pushing your website higher on the search engines.
The happy part is when you have some real-organic reviews from your past customers; it makes your business popular online and makes it easier for your targeted keywords to rank better (higher) that is.
However, the sad part is that most businesses aren’t popularly known. Yeah, it is hard to be famous! Even if you are; maybe for all the wrong reasons, bad reviews more than the positive ones; well, they won’t help. And this is true for most of the online small-sized businesses, no matter how well their products and services are in reality.
So, as the search engine optimization company we pay a lot of attention to what people are saying of your business. In the case of good and happy reviews, we are always there to optimise them.
However, for the negative ones; we work on responding to them in the most amicable manner; that turns the table for your business. Hopefully, getting the unsatisfied customers back to try your company once again. All we want is a reputed online presence for your business that grows trust in your customers and attracts more of them.
Boost up organic traffic
Geographically relevant content
Specific title tags and meta tags for each product and service; we don’t believe in repeating
The above list of things might sound to be really basic, but they are things that make a shocking difference when it comes to building a proper online presence for any business website.
Hence, they can’t be taken easily even for once.
Optimising Codes and Website Structure:
Since the inception of the internet, we have been hearing that “CONTENT IS THE KING”. However, with online competition growing on a daily basis; it is just not enough to have unique unchanged content on your website for years together. In order to gain organic traffic on regular terms; it is important to have refreshing content that attractively grabs the attention of the visitors about your business.
The creation of new content and optimising every web page of your business website has become a routine practice that professional SEO agencies. should carry out favorable results.
What are services provided by an SEO company to keep the content intact?
A qualified SEO team takes up the following actions to have an interesting website go live with the most suited content:
Replace/Rewrite content for better quality
Rectify the content duplication issue and get rid of it from all web pages
Place related keywords on page titles, enabling Google to rank the pages
Rework poorly ranking pages with providing relevant, keyword-rich content
Keep refreshing the landing pages with new content for a better click-through rate
Use attractive images related to the industry, have neatly formatted text, and make use of the right colors on the website to have a greater count of visitors and have more conversions
Factors for OFF-PAGE Optimisation:
A website’s OFF- Page optimisation is equally important as it’s ON-Page; so we render equal attention to it and make sure it is done properly.
We utilise local SEO tactics to enhance your page ranking on your local search result pages
Identify your online business directory listings, conduct a verification process and update them (if needed) to provide the accurate and complete information
Discover new directories for strengthening your website listings
Submit press releases on the newer services that your company may provide and other related reports that might be worth a share.
Search for non-competitive blog forums from your industry and write guest-posts for them in exchange for their links- for better quality link building
SEO for businesses is an ongoing process and we understand that to the core. There is no advantage if there are changes made and there isn’t any analysis thereafter.
We have a planned structure to keep up with things and hence are able to achieve the positive changes and report the same in a way that our clients understand.
We have systematic monitoring of rankings, traffic and conversions on multiple bases such as daily, weekly and monthly intervals.
Gather and segregate all the data and use them in an optimal manner, providing complete mileage to grow your business.
What does an SEO company do and how do I find if that works for my business?
It is of foremost importance to understand that an association with an SEO agency or a consultant (individual) who has started an SEO business is a long-term relationship. Be sure of choosing the right source that will provide original solutions that are abiding by the guidelines.
Avoid an SEO source if you hear the following claims from them.
Double the traffic
Leads in no time
X amount of backlinks soon
Unreal ROI projections; there aren’t going to be any overnight
These claims may sound super tempting but they end up being unreal most often and you as a client have to face tough times due to the wrong plannings and execution along with overhead spending.
What’s all included in my SEO contract?
You need to be clear about all the services that will be included in your SEO contract offered by your SEO company. As a client, be sure; re-read it until you get it completely understood. Don’t forget to mark the start and end dates of the agreement along with other details.
What are the means of communication and how often will it take place?
Generally, SEO companies provide regular reports that may be based on a weekly, monthly, or on annual basis. However, it is essential to know this well before opting for the services. Also know the point of contact i.e. the person who will be looking after your company’s SEO performances.
How far do I as a client have the authority to my website and its related accounts?
It is always better to know your level of authority to your website and its related accounts such as Adwords/Analytics accounts along with the FTP and CMS access.
Do you assure SEO guarantees?
NO professional SEO service provider will provide any sort of guarantees due to the constantly changing nature of the online business and moreover, a good SEO company will always treat each client in a different way. So, in case of any assurance of SEO guarantees; you better give a second thought on the decision.
Have you worked with companies within my industry?
This is an extremely important point to know before opting for an SEO service provider. SEO companies do work on a generic basis yet there are some which only opt for niche-focused projects. You can pick one of your niche experts which would be a better experience. However, going for a reputed SEO company that knows what it is getting into with rich past experience can also be a safe option.
What will be the budget? How will it be determined?
The budget for an SEO project depends on various factors such as the present status of the client company, its goals and objectives, the target audience and the core nature of the business along with the level of competitiveness. Hence, determining the budget in the initial stages is something that is truly impossible; at least with the professional SEO service providers.
How the services from Clickmatix are different.
Clickmatix is known for its committedness to its clients. Clickmatix is having a good team of SEO experts who are constantly working to get your webpage on the first page of google. We are not only focusing to achieve a rank on the first page of google but also our team of SEO work to maintain the position in the long run. Providing SEO services through obeying the right principles of search engine optimisation is the persona of our SEO company. The SEO team is a bunch of SEO experts who are completely aware, of how to implement SEO strategies.
We also have expertise in search engine marketing along with search engine optimisation. Clickmatix has achieved a good reputation in the list of SEO agencies in Australia by providing white hat Australian SEO services. Our SEO experts believe that SEO services in Australia require more enthusiasm to compete with co- companies. And we are in a respectable position in the Australian SEO services industry.