Five reasons Why your business needs Digital Marketing Strategy?
Are you still avoiding digital marketing?
Is it because you think you are not ready?
Are you still under the ‘let’s take it slowly and then figure out the digital marketing angle’ impression?
There’s nothing wrong with this, but the problem is that your current and future customers are spending most of their time online.
Online users are increasing day by day with one million new users coming online each day since January 2019. The below-given data from Hootsuite and We are Social and displays the relationship between online + mobile users.
Right now, there’s a fair chance that your current and potential customers are already looking for a business like yours.
What if they can’t find you online?
They simply choose your competitors over you.
Oh yes, that’s how it works.
Once someone starts taking an interest in products or services, the first thing they do is jump online (probably Google) and see what they can find concerning their interest.
Those who spend time and money behind digital marketing are reaping the benefits of users’ daily searches.
Besides, Gartner’s Annual CMO Spend Survey Report 2019-20 states that 78% of marketing leaders are likely to increase digital advertising in the upcoming year.
Perhaps they have valid reasons to do so.
But do you have enough reasons to integrate digital marketing strategies into your daily business chores?
If you are still thinking about it, you don’t.
Today, I will give you 5 good reasons why your business is in dire need of a digital marketing strategy.
Let’s dive in.
5 Reasons Why Your Business Needs Digital Marketing
Without a digital marketing strategy, you don’t have a direction and are also running the risk of spending too much of your budget without showing any ROI.
1. To Give Your Business a Right Direction
Businesses without a written digital strategy have a general sense of what to do and how to do it. Their days are full of to-do lists without defined KPIs (key performance indicators) or a target market. Thus, they end up spending more than they reap. And they don’t know why this is happening. All the blame goes to fewer sales.
Many business owners wish to rank high on search engines and get maximum likes possible on social media. For which they keep producing content in bulk without knowing where the content is heading.
Is it actually taking their business somewhere or they are just hitting in the dark?
Creating content is surely a winning strategy but without a planned digital marketing strategy, you don’t have the slightest idea on what to create, for whom to create and, most importantly, where to promote or publish it.
If your content is not reaching the right audience, why waste time creating it?
Digital marketing strategy gives your business smart and measurable goals to focus on throughout your marketing journey. It keeps your business on track no matter what. And, it ensures measurable results like traffic, leads, conversion, etc.
Here’s the top list of goals by those who rely on digital marketing to achieve results for their business:
Planning digital strategies helps businesses measure various KPIs like profit, sales, customer acquisition cost, etc. From there onwards, you will start paving the way to success where you and your employees are in charge of achieving key business objectives.
2. To Target Ideal Customers
To increase your number of customers, you must reach the right audience. A targeted audience is the group people interested in your products or services. They want to hear about what benefits you offer. Of all the perks, the most important benefit of digital marketing is the ability to attract the right audience, at the right time, from the right channel.
When you don’t have a digital marketing strategy, you focus on everyone in hopes of reaching potential customers. Not only it is a big challenge, but also an extremely consuming tactic that wastes time and money. As a result, you get fewer leads than your marketing cost.
Digital marketing takes your business to the right people. Or, often, it is also the other way around. It specifically targets those potential customers with a keen interest in your products or services. Digital strategies like SEO or Google Advertising include creating buyer personas that mimic your ideal customers which will then give you a clear idea about who your customers are.
Take a look at this persona profile to understand what we mean:
Digital marketing experts use these personas to attract people who are more likely to purchase your products or services.
3. To Drive Higher Conversion and Revenue
The biggest reason why many businesses are still hesitant to adopt a digital marketing strategy is because of its huge investment.
But do you know what notable benefit of a digital strategy is?
It’s a higher conversion rate.
Haven’t you heard the famous quote?
‘A man who stops advertising to save money is like a man who stops a clock to save time.’
When you invest in various online marketing strategies like social media marketing or PPC, you are increasing your odds of conversion. This is because you gain the ability to target specific leads as explained earlier. Not only you are growing your list of customers, but you are also saving money from unnecessary strategies. Hence, you are earning double than you spend.
4. To Stay Ahead of Your Competitors
Simply doing your best won’t work anymore. To become an apple of your customers’ eyes, you have to be better than your competitors. For that, you have to keep track of what your competitors are doing, learn from it and create a better version of it.
You can learn from your competitors’ success and failure. Their failures can become the reason for your success. For example, if they have successful marketing campaigns, you can take inspiration from them to improve your campaigns.
But how do you follow your competitors’ path without their acknowledgment?
The answer is digital marketing.
Digital strategies are full of tools. Marketing leaders often rely on some tools to save time, increase productivity and track their competitors’ activities. It helps them create better strategies and stay ahead of the curve.
Here is a list of 5 competitive factors that come along with successful digital marketing strategies.
5. To Measure Results for Overall Improvement
When you are investing money into marketing campaigns, you want the end results. Higher conversion ensures that a strategy is driving results and helping your business grow.
With random strategies in action, it’s next to impossible to measure their effectiveness. A clear, measurable track is missing to dig out the origin of leads. Digital marketing follows a planned and manageable path for attracting customers. With tools and techniques settled at the centre, you can monitor various metrics including impressions, shares, comments, engagement, clicks, conversions and more.
Generally, digital marketers rely on these 10 metrics to evaluate the performance of various campaigns.
These metrics help you identify the performance of your campaign. You can see what’s working and what isn’t in real-time, which leads to necessary improvements. It allows you to save money and get the max out of your budget by optimising better campaigns.
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Once you enter the digital marketing world, your business experiences the multiple advantages of popular strategies like SEO, PPC and SMM. They bring you an excellent opportunity to gain more sales and grow valuable traffic. Your leads, conversions and revenue goals will follow if you’re ready to give your business a well-planned digital marketing system.
Now the decision is yours.
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
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