PPC & Retargeting

The plethora of digital marketing strategies available in today’s day and age means that you can reach your audience wherever they are, whatever they’re doing and however they like to interact with the online world. (Surf the web). With that being said, it’s perfect that there are now so many options when it comes to advertising and catering to the audience you want to connect with.

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What is Retargeting?

First it may be important to explain the difference between remarketing and retargeting;

While the words ‘retargeting’ and ‘remarketing’ are sometimes used interchangeably, they have some very important differences. Clickmatix, being Australia’s number one digital marketing agency, likes to ensure that our customers are fully informed about what each marketing platform has to offer.

When it comes to retargeting vs. remarketing, the biggest difference is in the strategy.

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If you sell stuff online, you know all types of PPC ads and other ads play a critical role in driving people to your website. But what if they aren’t ready to buy when they first find you online?

“97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.”

Our retargeting ads use the Google Display Network to reach more than 90% of people on the internet across more than 2 million sites.

Once someone checks out your site, they’ll start to see your ads while reading an article, listening to music, or browsing other stores online. Your ads will remind them of all the cool stuff you have to offer and bring them back to your site when they’ve decided to make a purchase.

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Our Retargeting Process

PPC Advertising Services

You need more than one marketing channel to ensure none of your customers fall through the cracks. According to Google, combining retargeting with the other advertising you already do can help you sell 50% more stuff. In Mailchimp, you have all the tools you need to create integrated campaigns under one roof.

Drive traffic to your website with an email, Facebook ad, or Instagram ad. Then, when someone leaves without buying, you can retarget them with an ad (or, if your Shopify store is connected to Mailchimp, a product retargeting email).

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Brand Experience

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