PPC & Remarketing

The plethora of digital marketing strategies available in today’s day and age means that you can reach your audience wherever they are, whatever they’re doing and however they like to interact with the online world. (Surf the web). With that being said, it’s perfect that there are now so many options when it comes to advertising and catering to the audience you want to connect with.

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What is Remarketing?

Remarketing is a popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken an action, such as buy your products or requested your services, which is also known as audience remarketing.. It’s an effective way to target people who have already shown some interest in your business or brand. As a high-end digital marketing agency in Melbourne, Clickmatix can help you remarket across a plethora of platforms such as Google Remarketing and Yahoo remarketing.

It is called “re”-marketing because you are targeting prior visitors or existing customers. It’s a “second Chance” to up-sell, or retain customers with online ads or campaigns with audience remarketing. You can do remarketing in different ways and with different ad platforms, like Outbrain, Google ads, or Facebook ads. Whichever way you use it, remarketing is an absolute must in an omnichannel campaign that Clickmatix can create for you.

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What’s the Difference between Retargeting and Remarketing?

While the words ‘retargeting’ and ‘remarketing’ are sometimes used interchangeably, they have some very important differences. Clickmatix, being Australia’s number one digital marketing agency, likes to ensure that our customers are fully informed about what each marketing platform has to offer.

When it comes to retargeting vs. remarketing, the biggest difference is in the strategy.

  • Retargeting is mostly about serving ads to potential customers based on cookies (little tiny markers placed within a users computer to know if they have been looking at your services or goods while remarketing is usually based on email. Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails.
  • Retargeting and remarketing are both effective methods in their own right, yet a combination of both may be the best strategy to boost your digital marketing activity and improve your bottom line.

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Our Remarketing Process

PPC Retargeting Services

Retargeting is mostly about serving ads to potential customers based on cookies (little tiny markers placed within a users computer to know if they have been looking at your services or goods while remarketing is usually based on email. Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails.

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Brand Experience

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