Pave your path towards higher conversion rates and better targeting

Since their launch back in 2010, Google shopping ads have created quite a buzz in the digital marketing world. Google shopping optimization has become an inevitable part of a successful e-commerce strategy. Our team at Clickmatix has undertaken various R&D tactics and have concluded that Google shopping campaign optimization strategies are 23 times more effective than traditional PPD Google text ads.

What are Google shopping ads?

Google shopping ads or Google PLAY (product listing ads) are product based ads that show up on Google when you browse. These ads include the product image, product price and the product website. These ads are more realistic than the classic clickbait ads that we usually see during PPC marketing. Hence, there is a commendable credibility score of these ads which make it highly effective in gaining the attention of the users. Google shopping optimization plays a significant role in ensuring maximum ROI from Google shopping ads. Our team will enhance your brand’s online visibility by data optimization and various other foolproof strategies.

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How do we do it?

Regardless of the size of your business, Google shopping feed optimization is the first step towards driving customers to your website. Having more than a decade of experience in the industry, our team simply knows what it takes to ensure exceptional results. But before associating with us, you would like to know more about how we do it.Retargeting marketing needs that delicate balance of aggressive targeting and subtle hints. We know how to get that right, and we can increase your repeat visitors by 50% or more!

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Putting your brand and products under the spotlight

The best part about Google ads optimization is that your brand does not have to be famous or old enough for people to know about it. Even if the customers are unfamiliar with your brand, they will be able to find you. Whenever a user searches for a product, Google will match them with your product based on the users’ search keywords. For example, if you are a business selling natural stones in Australia and when a person looks up for ‘ natural stones in Australia’, your product listing will pop up in the search results. That’s how simple it is!With that we conduct monthly optimisations designed audits to improve your results, many of our client's campaigns need management. The account managers perform search query reviews, targeting bidding and ad copy optimisation to regularly perform on the optimised content.

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Appear above organic results

Google optimization ads have nothing to do with SEO. These ads appear above the organic results. This is one way of ensuring that the target audience will come across your product listing first before they see other organic results. Your product listing will be shown to people who are already looking for it. Google matches the keywords that the users have searched with the product listing. This increases the chances of conversions as your product listing will only be visible to people who are interested in buying it.

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Unmatched Expertise

Australlian Owned

Over 500 Active Customer

20,000+ First Page Results

Laser-Focused Campaigns That Deliver Results

As a digital marketing agency, our strategies revolve around making your business the personage of success all over the internet. Working with SEO, SEM, Social Media and Web Development, our SEO strategy is unmatched by our competitors.

  • Do you often get confused about what type of digital marketing to use in this highly competitive market?
  • We work with complete transparency that allows you to manage and also be a part of the process.
  • Together, we strategise and implement these to your satisfaction.

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Perform better than traditional ads

It is basic buyer nature to gravitate towards something that has information, the product image as well as website details where you can buy the product. This is one major benefit of Google shopping campaign optimization is that they are appealing. On the contrary, traditional ads have only text sans any images and because of that, they are not as appealing as Google product listings. Therefore, it isn’t a surprise that Google PLA has shown more conversions than the cost per click text ads.

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Increase the quality of your leads

Google shopping optimization is based on one simple concept, relevancy. By showing relevant search results, Google shopping ads increase the chances of securing a genuine lead. Because only a person who is considering an informed purchase decision will come across your ad. Google shopping ads will display key informative points such as the price of your product, image and rating. If the customer is intrigued by the information they see in the ad only then they will click on your ad. This reduces the chances of spammers. When the customer clicks on the ad they will be redirected to your website. So when they visit your website they already know what to expect so it is unlikely that they will bounce back.

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Brand Experience

Tricks to Get Clicks; Turn Rankings to Revenue Your Ultimate Guide to SEO

SEO is an essential form of marketing when it comes to online businesses. It paves the platform for a live audience using the primary process keyword and competition research, optimisation of on and off-page as well as analysis of the results

As per statistics; Google receives more than 75,000 live status, per second. More than 65% of clicks inclines to the top five organic results. Our E-book houses critical information and knowledge on how one can ignite their business for the sky-rocketed experience. Download your free copy today!

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