INDUSTRY

  • Metal Sculptures

SERVICE

  • Ecommerce SEO

PROJECT

  • Metal Garden

WEBSITE

  • Metalgarden.com.au

471% Increase in Organic Visitors

We helped gain this client a whopping 471% increase in its organic traffic and improved its overall website ranking with our curated efforts. After auditing their website entirely, we devised the required SEO techniques based on their targeted audience and business objectives.

Increase Organic Traffic From 1.1K to 6.32K

We were able to increase organic traffic from 1.1K to 6.32K as a result of our SEO effort by the end of the third month.

website-traffic
471%

Increase in
Organic Traffic

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$21,825

Gross sale
in this period

keyword
50+

Keywords ranked
in Top 10

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$727

AVG Gross Daily Sales

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Challenges

The client’s speciality was highly competitive, which was one of the most challenging issues we faced. It is an Australian eCommerce website that sells garden beautifying sculptors and art pieces; it is tough to mark an off-beat niche.

  • The website’s primary issue was that its SILO structure made it difficult for Google to find and index valuable content beyond the top pages.
  • There was no material on the category sections of the website.
  • This made it more difficult for us to optimize the sites for better rankings.
  • The web pages weren’t optimised as per the targeted keywords. 
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Strategy

  • Since this was an eCommerce site with a more complicated, branched-out functioning, we first started a full SEO audit.
  • We checked for competitors’ keywords ranking and planned accordingly. Our main goal was to assist them in squeezing into a niche-oriented market.
  • The client wanted a bullet-proof strategy that increases their online presence and works in improving their website’s conversion rate.
  • Our top digital marketing strategy was to generate substantial revenue for the client by igniting a campaign whose keywords range in the top 10.
  • We did content outreach to high-authority websites, which helped the customer create a strong backlink profile.

icon1

Since this was an eCommerce site with a more complicated, branched-out functioning, we first started a full SEO audit.

icon2

We did content outreach to high-authority websites, which helped the customer create a strong backlink profile.

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eCommerce websites usually have strong brand competitors, we used Ahrefs (an SEO tool) to help you to check out where these brands can get their links

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Results

  • Able to increase organic traffic from 1.1K to 6.32K as a result of our SEO effort.
  • We went from just 2 keywords to a total of 50+ keywords that were in the Top 10.
  • Increased the number of keywords that were ranking on SERPs from 32 to 377+.
While the engagement is ongoing, the client has already seen an increase in sales and has an improved website. Clickmatix Pty Ltd communicates with the internal team on a daily basis to ensure smooth collaboration. The team is personable, hard-working, and easy to work with.
Richard Kloester
Owner
metal-cs-logo

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