How Metal Garden Achieved 471% Organic Traffic In A Year With SEO

Considering the off-beat niche of the client’s business, it was challenging for us to bring relevant traffic to their website alongside the correct conversion and sales.

INDUSTRY

Metal Sculptures

SERVICE

Ecommerce SEO

PROJECT

Metal Garden

WEBSITE

Metalgarden.com.au

471% Increase in Organic Visitors

We helped gain this client a whopping 471% increase in its organic traffic and improved its overall website ranking with our curated efforts. After auditing their website entirely, we devised the required SEO techniques based on their targeted audience and business objectives.

Increase Organic Traffic From 1.1K to 6.32K

We were able to increase organic traffic from 1.1K to 6.32K as a result of our SEO effort by the end of the third month.

471%

Increase in
Organic Traffic

325%

Growth In
Sales

80+

Keywords ranked
in Top 10

200%

Increase in
New Visitors

Challenges

‘The client’s speciality was highly competitive, which was one of the most challenging issues we faced. It is an Australian eCommerce website that sells garden beautifying sculptors and art pieces; it is tough to mark an off-beat niche.

The website’s primary issue was that its SILO structure made it difficult for Google to find and index valuable content beyond the top pages.
There was no material on the category sections of the website.
This made it more difficult for us to optimize the sites for better rankings.
The web pages weren’t optimised as per the targeted keywords.

Strategy

Since this was an eCommerce site with a more complicated, branched-out functioning, we first started a full SEO audit.
We checked for competitors’ keywords ranking and planned accordingly. Our main goal was to assist them in squeezing into a niche-oriented market.
The client wanted a bullet-proof strategy that increases their online presence and works in improving their website’s conversion rate.
Our top digital marketing strategy was to generate substantial revenue for the client by igniting a campaign whose keywords range in the top 10.
We did content outreach to high-authority websites, which helped the customer create a strong backlink profile.

Since this was an eCommerce site with a more complicated, branched-out functioning, we first started a full SEO audit.

We did content outreach to high-authority websites, which helped the customer create a strong backlink profile.

eCommerce websites usually have strong brand competitors, we used Ahrefs (an SEO tool) to help you to check out where these brands can get their links

Results

Able to increase organic traffic from 1.1K to 6.32K as a result of our SEO effort.
We went from just 2 keywords to a total of 80+ keywords that were in the Top 10.
Increased the number of keywords that were ranking on SERPs from 32 to 377+.