With brand awareness, it was crucial for us to generate some revenue for mutual benefit to the client and the continuation of the campaign with enough trust and effort.

INDUSTRY

Bedding Store

SERVICE

Ecommerce SEO
Facebook Ads

PROJECT

Bigbedding Australia

WEBSITE

Bigbedding.com.au

Every Month We generate
Approx 15 Sales Order

We finalise the winning audience as well and also remarketing has started generating the results more constantly than before. Along with an average of 15 Orders per month and achieving an average ROAS of 6.5X.

Achieving An Average ROAS of 6.5X

After auditing their previous campaigns entirely, we devised the required FB campaigning techniques based on their targeted audience and business objectives.

810%

Increased in
Revenue

260%

Increase in
Conversions

6.5x

Avg ROAS
Achieved

80%

Decrease in
CPA

Challenges

When it comes to the challenges faced by the client, for us, it was more like targeting the right audience to gain more purchases from the client side.

They had no history, and so we started with a completely fresh account.
The budget was low and constrained so we couldn’t experiment with the campaigning setup and managing the high-ticket products.
Since the brand lacked history on multiple platforms and had a limited budget, it lacked what the client wanted to establish: Brand Presence On Digital Platforms & Generate More Purchases.
Our marketers even faced issues working on brand presence and conversions, considering the budget constraints.

Strategy

We started testing various personas to experiment with a different set of targeted audiences.

With brand awareness, it was crucial for us to generate some revenue for mutual benefit to the client and the continuation of the campaign with enough trust and effort.
Initially, we tested broader audiences to gather the right set from ad insights.
Previously we were running TOF campaigns and cold campaigns which end up in an uneven buying ratio, with the remarketing campaigns.