With brand awareness, it was crucial for us to generate some revenue for mutual benefit to the client and the continuation of the campaign with enough trust and effort.
INDUSTRY
- Bedding Store
SERVICE
- Shopify Development
- Ecommerce SEO
- Facebook Ads
PROJECT
- Bigbedding Australia
WEBSITE
- Bigbedding.com.au
Every Month We generate Approx 20+ Sales Order
We finalise the winning audience as well and also remarketing has started generating the results more constantly than before. Along with an average of 20+ Orders per month and achieving an average ROAS of 6.5X.
Achieving An Average ROAS of 6.5X
After auditing their previous campaigns entirely, we devised the required FB campaigning techniques based on their targeted audience and business objectives.
Increased in Revenue
Increase inConversions
Avg ROAS
Achieved
Decrease inCPA
Challenges
When it comes to the challenges faced by the client, for us, it was more like targeting the right audience to gain more purchases from the client side.
- They had no history, and so we started with a completely fresh account.
- The budget was low and constrained so we couldn’t experiment with the campaigning setup and managing the high-ticket products.
- Since the brand lacked history on multiple platforms and had a limited budget, it lacked what the client wanted to establish: Brand Presence On Digital Platforms & Generate More Purchases.
- Our marketers even faced issues working on brand presence and conversions, considering the budget constraints.
Strategy
We started testing various personas to experiment with a different set of targeted audiences.
- With brand awareness, it was crucial for us to generate some revenue for mutual benefit to the client and the continuation of the campaign with enough trust and effort.
- Initially, we tested broader audiences to gather the right set from ad insights.
- Previously we were running TOF campaigns and cold campaigns which end up in an uneven buying ratio, with the remarketing campaigns.
Breaking Down a Winning
Digital Strategy & Implementation
As per our strategy, we have started with an engagement campaign, as the name suggests; it works on gaining more audience and reaching our content to more people.
Our campaign captured a strong audience and this is how we build our trustworthy audience from scratch.
With this, we have drafted and started running conversion ads.
Results
- We have increased avg conversions by 260% with low ad spend
- We also succeed in reducing CPA by 70%
- Increased the revenue by 810% in just 5 months.
- We have achieved an Avg. ROAS of 650%
They have always been willing to help. Traffic has increased and now sales are following
Anthony Barone
Owner, Big Bedding
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