INDUSTRY

  • Fashion & Beauty

SERVICE

  • Ecommerce SEO

PROJECT

  • ALEXIA

WEBSITE

  • Alexia.com.au

Organic sessions have increased by 152 %

The client has gained a whopping 138% increase in new users and improved its overall website ranking with our curated efforts. Optimised the website and content to have healthy competition in the industry and location.

Organic page views have increased by 142%

We helped gain this client a whopping 138% increase in new users and improve its overall website ranking with our curated efforts.

clicks
142%

Increased in
Pageviews

website-traffic
152%

Increased in
Organic Sessions

keyword
740

Keywords Ranking In
Top 10

cs4
138%

Increased in
New Users

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Challenges

When auditing the client’s website, we noticed the web pages weren’t optimised as per the targeted keywords. In fact, the entire website required a complete SEO and content optimisation. 

  • There were several issues with the website’s SILO structure and layout.
  • The design and URL linked to the website wasn’t SEO friendly. 
  • Additionally, metadata was also missing from the website & required complete optimisation.
  • The website wasn’t ranking high due to the lack of relevancy between URL and its keywords. 
Alexia-screen1
Alexia-screen2

Strategy

Conducted keywords research by considering Adelaide as the Geo-targeted location.

  • Identified the target keywords that were ranking for the competitor and added them to our plan.
  • Optimised the website as per the search engine guidelines to promote the content and service on third-party sites in order to build quality links and to improve domain rating.
  • Made the website technically optimised  & mobile & SEO friendly and created unique pages based on the targeted keywords.

Breaking Down a Winning
Digital Strategy & Implementation

icon1

We identified the keywords for each service page to start working and optimise each site for the keywords, location, content, and GMB.

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We optimised the content for every product & category pages with the focused set of keywords. Placed internal links with relevant anchors to make the indexation process smooth.

icon3

Resolved the page speed issues & mobile optimisation issues.Built competitor backlinks for each services page and home page as well.

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Results

  • The organic bounce rate has decreased by 37%
  • Increase in New Visitors: 138%
  • Organic events have increased by 130%.

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