Alexia Makeup, Hair, Beauty, Adelaide’s premier destination for skin and beauty services. With years of experience, they’ve helped thousands of women achieve their goals.

INDUSTRY

Fashion & Beauty

SERVICE

Ecommerce SEO

PROJECT

ALEXIA

WEBSITE

Alexia.com.au

Organic sessions have increased by 152 %

The client has gained a whopping 138% increase in new users and improved its overall website ranking with our curated efforts. Optimised the website and content to have healthy competition in the industry and location.

Organic page views have increased by 142%

We helped gain this client a whopping 138% increase in new users and improve its overall website ranking with our curated efforts.

142%

Increased in
Pageviews

152%

Increased in
Organic Sessions

740

Keywords Ranking In
Top 10

138%

Increased in
New Users

Challenges

When auditing the client’s website, we noticed the web pages weren’t optimised as per the targeted keywords. In fact, the entire website required a complete SEO and content optimisation.

There were several issues with the website’s SILO structure and layout.
The design and URL linked to the website wasn’t SEO friendly.
Additionally, metadata was also missing from the website & required complete optimisation.
The website wasn’t ranking high due to the lack of relevancy between URL and its keywords.

Strategy

Conducted keywords research by considering Adelaide as the Geo-targeted location.

Identified the target keywords that were ranking for the competitor and added them to our plan.
Optimised the website as per the search engine guidelines to promote the content and service on third-party sites in order to build quality links and to improve domain rating.
Made the website technically optimised & mobile & SEO friendly and created unique pages based on the targeted keywords.