7 Marketing Automation Tools That Could Change Your Small Business
By Maulik Patel
08 Jul 2020
The process of turning a small business into a shark in the industry is as good as watching a seed reap into a tree. It can be a lengthy process but as long as you take the measures necessary, you’ll soon be greeted with the fruit of your hardships. While the essentials for a tree are sunlight and water, the secret ingredient to your company’s success could be as simple as hiring a reliable marketing automation agency.
Surely there’s a lot more attached to the process, however, for a small business, marketing automation could be one of the most crucial additions to a digital marketing strategy. After all, the most important and powerful growth strategies for a small business include – market penetration and development, partnerships, market segmentation, product development, and finally, marketing automation.
Why is marketing automation considered to be important for small businesses?
For a small business, it is important to turn every potential customer into a lead. Conversions are possibly the most crucial part of a successful digital marketing strategy for a small business. The reason why marketing automation is so important for small businesses is mainly because every lead needs to be treated like a possible conversion. If a business can attract a customer, it’s equally important to try to make sure that they stay.
Being able to give every customer a personalized approach allows them to feel more connected to the business whilst also allowing you to track the progress of your responses. You’ll be able to see which part of your marketing automation can help in bringing you measurable results and which turns out to be unsuccessful. This is crucial for a business that is trying to grow and improve the volume of their platform. High-quality sales mean high-quality growth.
The marketing automation tools that allow you to grow your business
Even though you might not consider marketing automation services to be a crucial part of your start-up, it’s always better to opt for automation from the beginning. Not only does it help you concentrate on the rest of your business’ marketing strategies, but it also gives you the benefit of saving time on what could otherwise grow to be a monotonous task.
If you’re new to the corporate world, it’s especially difficult to deal with the technological advancements being made with every passing moment. Since there are quite a few digital marketing services that need to be caught up with, it’s better to leave marketing automation to the experts – the marketing automation tools available!
Needless to say, we always recommend hiring a digital marketing agency for digital marketing services. However, we also understand the need for a balanced budget during the starting years of a business, which is why we recommend using the original experts – the marketing automation tools. Not only do these allow you to work on a budget, but they also provide you with the services that you would otherwise be able to acquire only with the help of a digital marketing agency.
A favourite for all inbound marketing services, Hubspot is known to be an excellent choice for its CRM drives. Although the process of using this particular tool can seem to be a little challenging during the beginning, it can be easy to go about the process if you educate yourself about the tool through Hubspot academy’s services.
The platform of Hubspot itself is one for the books – it handles marketing, sales and even service software, allowing you to initiate the growth of your business through one convenient spot. With advanced tools available, if you’re able to keep up with the complexities of the digital marketing tools available to you, you can benefit quite a bit from using Hubspot.
Besides its marketing automation tools and services, Hubspot is capable of helping you out with content marketing through blogging, creation of landing pages, email marketing, lead management, thorough analytics, web services, social media marketing, search engine optimization, online advertising and integration with the help of Salesforce.
Allowing you to keep a clear track of calls, meetings, and emails, the platform allows you to track all important details about your marketing automation strategy in one location.
The prices of Hubspot’s services range from –
$200 per month for 100 contacts (includes content creation tools, content optimization, email marketing, social media suite, marketing analysis)
$800 per month for 1,000 contacts (includes all of the above and marketing automation, goal-based nurturing, custom workflows, Salesforce integration, smart content, attribution reporting, user roles, A/B testing for CTAs and emails)
$2,400 per month for 10,000 contacts (includes all of the above and revenue reporting, custom-event reporting, custom-event automation triggers, contact and company reports, event-based segmentation)
Practically every business works with automated email marketing. Depending on the way that a user interacts with the business’ products and services, an email is sent out to the customer respectively. Customer.io is a marketing automation tool that allows you to personalize and perform this service, easily.
The tool automatically integrates itself with your mobile and website, allowing you to keep a live track of the data in real-time. The other features of the tool include A/B testing, conversion tracking, and display of customer profiles.
The costs of the tool vary –
200 users/400 monthly email credits – free
5,000 users/10,000 monthly email credits – $50 per month
15,000 users/30,000 monthly email credits – $120 per month
500,000 users/1,000,000 monthly email credits – $1,250 per month
To truly be able to benefit from your marketing automation services, you must invest in a tool that allows you to gain subscribers for your newsletters. Without subscriptions, you have no customers to automate your messages to. Moreover, it’s an extremely user-friendly platform, acting as the ideal one for small business owners.
We’ve already spoken about how it can be difficult to keep up with the technicalities of a digital marketing strategy and if you’re not planning to hire a digital marketing agency to perform your services for you, you must have a user-friendly experience. Keeping this in mind, OptinMonster allows you to build landing pages that will not allow users to leave your website without a followthrough with the CTA.
With a drag and drop builder, you can make lightboxes, landing pages, and popups to help you build leads. Moreover, their price range varies from $9-$49 per month, making it an ideal choice for smaller businesses.
If you choose to work with OptinMonster, you’ll be able to hold complete control of your marketing campaigns, build easy yet flattering designs for your campaigns, automate messages to all users, integrate countless tools with ease, gain insights on how you can improve your campaigns, get a real-time data analysis, A/B testing and much more.
One of the most effective email automation tools available in the market, Constant Contact is one of the advanced tools available for marketing automation that have gained recognition by several marketing specialists, including Neil Patel. Recommended for small businesses that are hoping to gain the attention of their customers through effective marketing automation services, Constant Contact can help you build high-converting email campaigns, easily.
With a drag and drop service for email responses, it also allows you to access Facebook fan promotion, coupons, deals, and event management.
Their price range:
0 to 500 contacts at $20 per month for email marketing ($45 per month for access to all features)
501 to 2,500 contacts at $45 per month for email marketing ($70 per month for access to all features)
2,501 to 5,000 contacts at $65 per month for email marketing ($95 per month for access to all features)
5,001 to 10,000 contacts at $95 per month for email marketing ($125 per month for access to all features)
All features include – automatic email triggers, customised user messages, email tracking in real-time, building surveys and polls to collect user feedback, building dynamic sign up forms to be able to attract more customers on the subscription list, website integrations.
InfusionSoft is yet another tool that is considered to be valuable in the eyes of small businesses. Not only do they claim to hold the finest of services for organising data and analytics and increasing sales, but they also claim to save much more time than you would be able to with the help of a foreign tool.
‘Automate your business. Save 47 hours a month.’ – Since the beginning of your digital marketing campaign, InfusionSoft understands how crucial time can be for the success of a smaller business. With the ability to ease up the process of creating a new sales or marketing strategy, you can save time (and money) by automating all of your monotonous tasks – be it follow-ups, billing, management of contacts or even payments. InfusionSoft can help you go from a small business to a corporate shark.
The price range of InfusionSoft’s services are as follows:
Marketing automation is crucial for a small business. However, it is equally important to remember that the point of a digital marketing strategy (even if the main point of concentration lies in the field of marketing automation) is to grow over time. As your business grows, so will your digital marketing campaigns. You will begin to integrate search engine optimization, PPC campaigns, and much more, when the time comes, you need to be well prepared for it.
SendInBlue is a marketing automation tool that allows you to prepare for a well-sought out digital marketing campaign well in advance. It is capable of helping you engage your audience, generate leads, and plan all of your future marketing campaigns easily.
Besides its low price range of approximately $25 – $66 per month, there are quite a few services that you receive at SendInBlue. Some of these services can even be received for free! They include:
Inbuilt templates for landing pages for easy and impactful website designing
CRM that can help you track all customer details in a convenient location
Integration of personalised custom sign up forms to help grow your subscription list for emails
Facebook retargeting campaigns to allow you to boost traffic on your website
A thorough email heatmap to allow you to consider the improvements that can be made on your campaign’s designs
Time algorithm setups allow you to send emails at the ideal time according to your requirements.
Helps you integrate tools, plugins, and products onto your website.
LeadSquared is an ideal tool for both small and medium companies that work towards marketing and sales efforts for all of their clients. With the name of the marketing automation tool speaking for itself, Leadsquared allows you to generate leads from multiple sources.
Through inbound marketing, online marketing campaigns, phone calls, website’s landing pages, chatbots, lead generation websites, blogs and events. The price range for their services are:
A free trial followed by $200 for 5,000 contacts
$600 for 25,000 contacts
$1,800 for 100,000 contacts
Marketing automation can be beneficial for businesses in the long run, especially the smaller ones. More than 70% of the top companies continue to use marketing automation services for the following reasons:
Better customer service
Precise and well-managed marketing campaigns
A lesser amount of workload for employees, ensuring higher productivity
Helps in recovery of lost revenue
Increases the value of the customer to business relationships over a lifetime
Helps in predicting and analysing customer behaviour, furthermore guaranteeing a better insight on how your marketing campaigns can be improved for better impact
Creates space for strategic and creative thinking since almost all of the monotonous work is overtaken by marketing automation tools