Why Blog? Five Important Reasons Why You Should Blog.
By Maulik Patel
29 Jan 2020
‘Is Blogging Dead?’
Many offline and online magazines are publishing articles with this title.
They are creating fear for SEO agencies, online marketers and bloggers. With Google’s frequent algorithm updates, valuable content is the only thing that has remained constant throughout the journey. If blogging comes to an end, how can online marketers stay protected against sudden updates?
But do you really think blogging is dead?
OptinMonster’s updated blogging statistics are telling a different story:
● 77% of online users read blogs ● 43% of internet users admitted to skimming blog posts ● 77 million new blog comments are posted each month ● 79% of Australian users aged 30 to 39 admit to reading online reviews and blogs
After reading this, who could say blogging is dying?
From the above statistics, we see blogging is alive and still one of the best online marketing strategies.
Regardless of the size of your business, blogging is an inseparable part of any online marketing strategy. Whether it’s SEO, social media marketing, PPC, and email marketing is essential for any business. And if you are still thinking about whether to begin blogging or not, these 5 reasons you should commit to blogging for your business should clear any doubts.
5 Reasons Why You Should Blog
1. Increase Your Customers’ List
As a business owner or a marketing agency, what’s your topmost goal?
To bring in customers.
Whether you implement SEO tactics, apply strategies to generate traffic, invest in PPC or get involved in social media for better engagement, all you want are customers and lucrative end results.
Blogging is one of the best ways to achieve this.
With blogging, you are telling the world about who you are, what you do, how your products or services are helping or will help people, and what benefits customers can reap. You are spreading awareness of your brand, which can only help bring qualified visitors to your website.
Blogging gives you an opportunity to create titles and content with proper SEO and keyword research tactics that help your site rank higher in search results and drive searchers who are more likely to invest in your products or services. Instead of going to customers, blogging brings customers to your doorstep without adopting any cold-calling strategies.
Furthermore, if you write how-to guides, share tips, give advice, and offer valuable content, users come to your blog by their own will and will leave only after buying something. Sharing the same content on social media will give your site more engagement and, as a result, more traffic.
2. Rank High on Search Engines
Google has become our first stop for anything, like queries, finding local information, or even learning the definitions of words. People are wildly reliant on search engines to get the answers to their questions. Because Google prioritises answers to questions and informative videos, it can be difficult to appear within the first few results. No matter what type of business you have, if you want potential customers to find it, your website must appear first on a search engine.
But we also know that one of the surefire ways to improve rankings on search engines is to start a blog and post consistently.
Blogging consistently helps you with a couple of search engine ranking factors.
Search Engines Favor Fresh Content:
A blog updated with fresh, high-quality and relevant content makes a huge difference to your website’s performance in search engines. Google prefers to deliver updated information to its searchers. Websites with updated blogs signal to Google that it is alive and providing fresh content. It is giving search engine algorithms more reason to index your site and keep your rankings on the radar over time.
Sites Offering Valuable Content are Easy to Rank Highly:
Blogs give your visitors a strong reason to stay on your website longer. Google’s first priority is offering the exact information searchers are looking for. This quality of Google is what makes users come back again and again. When users click on a search result and stay remain on the website for a while, it tells Google that the site is offering valuable and helpful content. Hence, Google considers the site as worthy of having a top spot on search engine results.
Blogging Helps You Stay Relevant with Long-Tail Keywords:
Long-tail keywords are the central piece of any SEO strategy. More than half of all searches consist of 4 words or more. But they look awkward or even unnatural if you try to fit them in product pages. Blogging gives you a big space to insert long-tail keywords as many times as you want. For example, if you sell travel accessories, you can create blog posts that provide information on terms like ‘Top 10 Travel Accessories to Help Survive Cold Weather’ or ‘Top 20 Accessories to Travel Smartly’. These blog posts will be highly relevant to your users and their long-tail searches.
3. Build Trust for Your Site
‘Blogs are the 5th Most Trustworthy Source of Gathering Online Information’ – OptinMonster
One of the noticeable benefits of blogging is that it generates backlinks and internal links to pages within the website. Generally, blogs refer to your products or services, which helps in creating link structure including both external and internal links.
You can naturally put your website’s internal links on your relevant keywords, and you can earn external links through various techniques. With the help of guest blogging, you can enable other sites to link back to your blogs. If you perform any research or survey, you are giving other bloggers or websites an opportunity to mention your website, which is the most natural form of earning backlinks. Next comes promoting your fresh blogs on social media which adds another layer of external links to your site especially if people like your blog and share it with their connections. As this continues, your stream of backlinks will continue to flow for a long time.
All these backlinks showcase your site as trustworthy with a treasure trove of helpful information. They keep your site optimised and maintain your rank on search engines.
4. Build Brand Authority
Most well-thought-out and well-optimized blogs are written to answer common search engine queries that your potential customers may have. If you are consistently creating blogs that include valuable insights relevant to your targeted audience, it will make you known as an industry expert. Studies have shownthat industry expert blogs receive the highest number of comments.
Slowly, your blog becomes a go-to source for people to refer to whenever they have a query. They subscribe to your blog, and, over the long term, your blog builds brand authority for your business.
Want to know who achieved such levels due to blogging?
Some of your favorites are Neil Patel, Brian Dean, Larry Kim, Gary Vee, or whoever you find interesting enough to receive blog updates for.
As blogs promote your brand, they are an excellent way to stay ahead of your competitors. When businesses promote their content in the right place, at the right time and in front of the right audience, they increase the chances of getting more customers. Even if they don’t get customers upfront, they are doing a pretty good job in leaving an unforgettable impression in their future customers’ mind. This is called brand awareness, and it helps you stay relevant and competitive. Put the 2 together and you’ll see yourself reaping significant benefits.
Another benefit of blogging is that you are not selling products directly. Instead, you are telling people about the problems they can solve with your products. This gives you more online exposure and makes you your customers’ first choice over competitors.
What other reasons do you need to start blogging now?
Blogging is not about selling products and generating revenue. You can do that easily by running ads. But we know that users want a reason to buy products where direct online selling won’t work at all. This is where blogging comes to the rescue. It caters to the needs of your customers, educating them on your products, services, brand, industry, etc. Once you start adding value to users’ knowledge, they come to you to make their life better.