Why Blog? Five Important Reasons Why You Should Blog.
‘Is Blogging Dead?’
Many offline and online magazines are publishing articles with this title.
They are creating fear for SEO agencies, online marketers and bloggers. With Google’s frequent algorithm updates, valuable content is the only thing that has remained constant throughout the journey. If blogging comes to an end, how can online marketers stay protected against sudden updates?
But do you really think blogging is dead?
OptinMonster’s updated blogging statistics are telling a different story:
●77% of online users read blogs
●43% of internet users admitted to skimming blog posts
●77 million new blog comments are posted each month
●79% of Australian users aged 30 to 39 admit to reading online reviews and blogs
After reading this, who could say blogging is dying?
From the above statistics, we see blogging is alive and still one of the best online marketing strategies.
Regardless of the size of your business, blogging is an inseparable part of any online marketing strategy. Whether it’s SEO, social media marketing, PPC and email marketing is essential for any business. And if you are still thinking about whether to begin blogging or not, these 5 reasons you should commit to blogging for your business should clear any doubts.
5 Reasons Why You Should Blog
1. Increase Your Customers’ List
‘Businesses who blog consistently get 97% more links to their websites’
As a business owner or a marketing agency, what’s your topmost goal?
To bring in customers.
Whether you implement SEO tactics, apply strategies to generate traffic, invest in PPC or get involved in social media for better engagement, all you want are customers and lucrative end results.
Blogging is one of the best ways to achieve this.
With blogging, you are telling the world about who you are, what you do, how your products or services are helping or will help people, and what benefits customers can reap. You are spreading awareness of your brand, which can only help bring qualified visitors to your website.
Blogging gives you an opportunity to create titles and content with proper SEO and keyword research tactics that help your site rank higher in search results and drive searchers who are more likely to invest in your products or services. Instead of going to customers, blogging brings customers to your doorstep without adopting any cold-calling strategies.
Furthermore, if you write how-to guides, share tips, give advice and offer valuable content, users come to your blog by their own will and will leave only after buying something. Sharing the same content on social media will give your site more engagement and, as a result, more traffic.
2. Rank High on Search Engines
‘Websites with blogs have shown 434% more indexed pages’
Google has become our first stop for anything, like queries, finding local information or even learning the definitions of words. People are wildly reliant on search engines to get the answers to their questions. Because Google prioritises answers to questions and informative videos, it can be difficult to appear within the first few results. No matter what type of business you have, if you want potential customers to find it, your website must appear first on a search engine.
But we also know that one of the surefire ways to improve rankings on search engines is to start a blog and post consistently.
Blogging consistently helps you with a couple of search engine ranking factors.
●Search Engines Favor Fresh Content:
A blog updated with fresh, high-quality and relevant content makes a huge difference to your website’s performance in search engines. Google prefers to deliver updated information to its searchers. Websites with updated blogs signal to Google that it is alive and providing fresh content. It is giving search engine algorithms more reason to index your site and keep your rankings on the radar over time.
●Sites Offering Valuable Content are Easy to Rank Highly:
Blogs give your visitors a strong reason to stay on your website longer. Google’s first priority is offering the exact information searchers are looking for. This quality of Google is what makes users come back again and again. When users click on a search result and stay remain on the website for a while, it tells Google that the site is offering valuable and helpful content. Hence, Google considers the site as worthy of having a top spot on search engine results.
●Blogging Helps You Stay Relevant with Long-Tail Keywords:
Long-tail keywords are the central piece of any SEO strategy. More than half of all searches consist of 4 words or more. But they look awkward or even unnatural if you try to fit them in product pages. Blogging gives you a big space to insert long-tail keywords as many times as you want. For example, if you sell travel accessories, you can create blog posts that provide information on terms like ‘Top 10 Travel Accessories to Help Survive Cold Weather’ or ‘Top 20 Accessories to Travel Smartly’. These blog posts will be highly relevant to your users and their long-tail searches.
3. Build Trust for Your Site
‘Blogs are the 5th Most Trustworthy Source of Gathering Online Information’
One of the noticeable benefits of blogging is that it generates backlinks and internal links to pages within the website. Generally, blogs refer to your products or services, which helps in creating link structure including both external and internal links.
You can naturally put your website’s internal links on your relevant keywords, and you can earn external links through various techniques. With the help of guest blogging, you can enable other sites to link back to your blogs. If you perform any research or survey, you are giving other bloggers or websites an opportunity to mention your website, which is the most natural form of earning backlinks. Next comes promoting your fresh blogs on social media which adds another layer of external links to your site especially if people like your blog and share it with their connections. As this continues, your stream of backlinks will continue to flow for a long time.
All these backlinks showcase your site as trustworthy with a treasure trove of helpful information. They keep your site optimised and maintain your rank on search engines.
4. Build Brand Authority
Most well-thought out and well-optimised blogs are written to answer common search engine queries that your potential customers may have. If you are consistently creating blogs that include valuable insights relevant to your targeted audience, it will make you known as an industry expert. Studies have shown that industry expert blogs receive the highest number of comments.
Slowly, your blog becomes a go-to source for people to refer to whenever they have a query. They subscribe to your blog, and, over the long term, your blog builds brand authority for your business.
Want to know who achieved such levels due to blogging?
Some of your favorites are Neil Patel, Brian Dean, Larry Kim, Gary Vee, or whoever you find interesting enough to receive blog updates for.
5. Stay Ahead of Your Competitors
As blogs promote your brand, they are an excellent way to stay ahead of your competitors. When businesses promote their content in the right place, at the right time and in front of the right audience, they increase the chances of getting more customers. Even if they don’t get customers upfront, they are doing a pretty good job in leaving an unforgettable impression in their future customers’ mind. This is called brand awareness, and it helps you stay relevant and competitive. Put the 2 together and you’ll see yourself reaping significant benefits.
Another benefit of blogging is that you are not selling products directly. Instead you are telling people about the problems they can solve with your products. This gives you more online exposure and makes you your customers’ first choice over competitors.
What other reasons do you need to start blogging now?
Blogging is not about selling products and generating revenue. You can do that easily by running ads. But we know that users want reason to buy products where direct online selling won’t work at all. This is where blogging comes to the rescue. It caters to the needs of your customers, educating them on your products, services, brand, industry, etc. Once you start adding value to users’ knowledge, they come to you to make their life better.
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
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