A recent report says that 45% of mid-market companies are generating half of their revenue from the overseas market.
Are you one of them?
If not, you are leaving half of your revenue on the table for competitors.
If your business is at the top of local competition, then you are ready to take a step towards global expansion. All you need is a global SEO strategy that helps you reach the depths of local markets and as well as cultural facts of various countries to fill in the gaps.
That’s what we will discuss in this article.
Today, you will learn how to find a big opportunity in a different country, how to rank well and how to generate more sales that go beyond your expenses in global expansion.
Follow the below tips to learn how.
6 Tips to Create Advance Global SEO Strategies to Support Your Global Business Dream
You know which opportunities global expansion brings for your business. The key question you must ask is which SEO techniques will set the stage for your business in international markets. For which our answers are these 6 advanced global SEO strategies.
Analyse the International Market
Your first step is to recognise the markets you want to set your foot in.
No matter which business you’re in, a basic survey of the market always requires weighing up demand and supply. For that, you don’t need to be a market research analyst. As everything is taking place online, you don’t have to worry about setting up the brick-and-mortar store. Just put the below elements in action:
- Research the demand for your product in a particular market
- Research on what will be the delivery system setup and how it can be convenient for all parties
Well, it’s common knowledge that where there is a demand, there is a supply. In short, odds are in your favour to proceed with global expansion.
Your next question should be how to research the market without leaving your desk.
Google has got your back.
Google offers a free tool named Google Market Finder to conduct international marketing research. Just put your website URL in the given tab and the tool will let you know which markets are in high demand for your products or services.
For example, I tried with a building and construction site and found Australia in high demand for such services:
Once you acknowledge market demand and choose your city, confirm the delivery methods if your business deals with the delivery of products. If your business is purely online, read further to know what to do next.
Choose Your International SEO System
International SEO is optimising your site for particular countries and languages to hint to Google and other search engines that you are focusing on selected nations.
International SEO includes everything ranging from selecting language and keywords to URL structures that make your site seem familiar to the targeted audience of a particular country.
But before you do that, ask yourself these questions:
- Do I need to change my product or services based on how the country uses it?
- Do I need to change the language as per locals’ preferences?
Some SaaS (software as a service) companies or cloud-based product sellers don’t need to do this. They simply offer the same product in all countries. International customers land on their sites, purchase the product online and close the deal. However, for other niches like e-Commerce, you need to make changes based on the nation’s choice. For example, you need a website, blog and other marketing material that reflects the customers’ local language.
For example, suppose you choose Australia as your target market, you need a website with Australian language and slang to make Australians feel like your website belongs to them, which is followed by more chances of higher search engine rankings in Australia.
Develop a Personalised Site Structure and URL
After finalising your location choices and doing a bit of research on the targeted market, start constructing your site and its URLs.
Oh yes, they are still important.
Especially after local SEO started gaining a lot of traction. According to Moz’s Local Search Ranking Factors, adding the geographic keyword in the URL adds some value to the website. It’s not only important for search engine rankings but helps with building quick trust among locals.
But which URL type to go for?
Basically, there are 4 types of URLs based on location. Each one has its own perks. Let’s have a look at each:
Site URL: www.company.au (Australia)
- Easy to rank
- A clear message to Google for a particular country with a targeted audience
- A perfect place to promote personalised content for locals
- Need to build and maintain massive URLs if you are focusing on multiple nations
- Expensive, time consuming and high management
- Responsibility of multiple offers trending in multiple destinations
- Starting from zero for building domain authority
Subdomain URL: www.company.com/au (Australia)
- Enjoy the domain authority of the main site
- A message for Google regarding your geo-targeted content
- Save time and cash from maintaining different sites for different locations
- Copy content issue may arise
- You have to make sure that users from different location are redirected to the right page
- Compromise on user experience
Top-Level Subdomain URL: www.au.company.com (Australia)
- Content and offers stay clear to locals
- Easier to rank
- Higher maintenance and management of multiple sites
- Improve domain authority from zero
- URLs are difficult to understand for locals
It’s up to you to decide which URL structure will meet your needs.
Perform Local Keyword Research
Here come the darling of SEO, keyword research.
We all know how much sweat SEO experts break when it comes to keyword research. But, as you are going global, you don’t need to touch the bottom of local keyword research initially. Keep the upcoming tips in mind during keyword research and you are good to go:
- Recognise the language used by searchers in the specific nation (it may differ from yours)
- Use the same language for your further keyword research guidance
When you are done collecting keywords, take a look at their search volume to apply the most important keyword in your global SEO strategy.
Create Content with Local Keyword Research
Local keywords are your roadmap to content. You have to build content that includes the language of locals wrapped with keywords. Local content relates well to the searchers of the particular nation, building instant trust and quick traffic for your website. It also gives a ranking boost to your newly created domain (or whatever domain name you choose for international SEO).
Follow the Footsteps of Competitors
Forget your current competitors for a while and focus on those thriving well in your selected nation. For your location-based site, you have to go beyond your local competitors. Following their path in terms of backlinks and content will help you clear the way. Use free tools like Ubersuggest or Toolszap to get all the indexable backlinks of competitors and use them as a reference for your website’s backlinks.
For example, if you want to open a tennis club in Melbourne. Search for the best tennis clubs in Melbourne. Note down their site URLs and put them in Ubersuggest. Click backlinks and you will get a big list to pave the way for your site’s backlinks.
Here’s the list I found with one of the most popular tennis club sites:
This is a sure-fire way to generate instant backlinks without putting in much effort.
Now it’s Your Turn
As you can see, it doesn’t require much effort to go overseas. Whichever SEO strategies you follow for your current site and location will apply to other locations. Initially, focus on finding a nation where there is a big demand for your product, and success will follow.
All the best.
Grow your Business with ClickMatix.