6 Easy Tips To Create Advance Global SEO Strategy
A recent report says that 45% of mid-market companies are generating half of their revenue from the overseas market.
Are you one of them?
If not, you are leaving half of your revenue on the table for competitors.
If your business is at the top of local competition, then you are ready to take a step towards global expansion. All you need is a global SEO strategy that helps you reach the depths of local markets and as well as cultural facts of various countries to fill in the gaps.
That’s what we will discuss in this article.
Today, you will learn how to find a big opportunity in a different country, how to rank well and how to generate more sales that go beyond your expenses in global expansion.
Follow the below tips to learn how.
6 Tips to Create Advance Global SEO Strategies to Support Your Global Business Dream
You know which opportunities global expansion brings for your business. The key question you must ask is which SEO techniques will set the stage for your business in international markets. For which our answers are these 6 advanced global SEO strategies.
Analyse the International Market
Your first step is to recognise the markets you want to set your foot in.
No matter which business you’re in, a basic survey of the market always requires weighing up demand and supply. For that, you don’t need to be a market research analyst. As everything is taking place online, you don’t have to worry about setting up the brick-and-mortar store. Just put the below elements in action:
- Research the demand for your product in a particular market
- Research on what will be the delivery system setup and how it can be convenient for all parties
Well, it’s common knowledge that where there is a demand, there is a supply. In short, odds are in your favour to proceed with global expansion.
Your next question should be how to research the market without leaving your desk.
Google has got your back.
Google offers a free tool named Google Market Finder to conduct international marketing research. Just put your website URL in the given tab and the tool will let you know which markets are in high demand for your products or services.
For example, I tried with a building and construction site and found Australia in high demand for such services:
Once you acknowledge market demand and choose your city, confirm the delivery methods if your business deals with the delivery of products. If your business is purely online, read further to know what to do next.
Choose Your International SEO System
International SEO is optimising your site for particular countries and languages to hint to Google and other search engines that you are focusing on selected nations.
International SEO includes everything ranging from selecting language and keywords to URL structures that make your site seem familiar to the targeted audience of a particular country.
But before you do that, ask yourself these questions:
- Do I need to change my product or services based on how the country uses it?
- Do I need to change the language as per locals’ preferences?
Some SaaS (software as a service) companies or cloud-based product sellers don’t need to do this. They simply offer the same product in all countries. International customers land on their sites, purchase the product online and close the deal. However, for other niches like e-Commerce, you need to make changes based on the nation’s choice. For example, you need a website, blog and other marketing material that reflects the customers’ local language.
For example, suppose you choose Australia as your target market, you need a website with Australian language and slang to make Australians feel like your website belongs to them, which is followed by more chances of higher search engine rankings in Australia.
Develop a Personalised Site Structure and URL
After finalising your location choices and doing a bit of research on the targeted market, start constructing your site and its URLs.
Oh yes, they are still important.
Especially after local SEO started gaining a lot of traction. According to Moz’s Local Search Ranking Factors, adding the geographic keyword in the URL adds some value to the website. It’s not only important for search engine rankings but helps with building quick trust among locals.
But which URL type to go for?
Basically, there are 4 types of URLs based on location. Each one has its own perks. Let’s have a look at each:
Site URL: www.company.au (Australia)
- Easy to rank
- A clear message to Google for a particular country with a targeted audience
- A perfect place to promote personalised content for locals
- Need to build and maintain massive URLs if you are focusing on multiple nations
- Expensive, time consuming and high management
- Responsibility of multiple offers trending in multiple destinations
- Starting from zero for building domain authority
Subdomain URL: www.company.com/au (Australia)
- Enjoy the domain authority of the main site
- A message for Google regarding your geo-targeted content
- Save time and cash from maintaining different sites for different locations
- Copy content issue may arise
- You have to make sure that users from different location are redirected to the right page
- Compromise on user experience
Top-Level Subdomain URL: www.au.company.com (Australia)
- Content and offers stay clear to locals
- Easier to rank
- Higher maintenance and management of multiple sites
- Improve domain authority from zero
- URLs are difficult to understand for locals
It’s up to you to decide which URL structure will meet your needs.
Perform Local Keyword Research
Here come the darling of SEO, keyword research.
We all know how much sweat SEO experts break when it comes to keyword research. But, as you are going global, you don’t need to touch the bottom of local keyword research initially. Keep the upcoming tips in mind during keyword research and you are good to go:
- Recognise the language used by searchers in the specific nation (it may differ from yours)
- Use the same language for your further keyword research guidance
When you are done collecting keywords, take a look at their search volume to apply the most important keyword in your global SEO strategy.
Create Content with Local Keyword Research
Local keywords are your roadmap to content. You have to build content that includes the language of locals wrapped with keywords. Local content relates well to the searchers of the particular nation, building instant trust and quick traffic for your website. It also gives a ranking boost to your newly created domain (or whatever domain name you choose for international SEO).
Follow the Footsteps of Competitors
Forget your current competitors for a while and focus on those thriving well in your selected nation. For your location-based site, you have to go beyond your local competitors. Following their path in terms of backlinks and content will help you clear the way. Use free tools like Ubersuggest or Toolszap to get all the indexable backlinks of competitors and use them as a reference for your website’s backlinks.
For example, if you want to open a tennis club in Melbourne. Search for the best tennis clubs in Melbourne. Note down their site URLs and put them in Ubersuggest. Click backlinks and you will get a big list to pave the way for your site’s backlinks.
Here’s the list I found with one of the most popular tennis club sites:
This is a sure-fire way to generate instant backlinks without putting in much effort.
Now it’s Your Turn
As you can see, it doesn’t require much effort to go overseas. Whichever SEO strategies you follow for your current site and location will apply to other locations. Initially, focus on finding a nation where there is a big demand for your product, and success will follow.
All the best.
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
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