5 Signs You Need a New Website
At this stage, we all know the benefits of having a website: to attract almost all online potential customers; to rank high; to spread brand awareness; and a lot more. But are you really getting these benefits from your current website? Or are your competitors stealing them from you?
Today, having a business website is as common as having your daily dose of caffeine. The challenge is how to stand out from the crowd and make users choose you over others.
An outdated website is not going to impress users, let alone search engines. Outmoded features and design or 10+ seconds of loading time may hinder your progress online and stop visitors from converting into customers. If you are facing these issues, then it’s obvious that your website is long overdue for a redesign. Not convinced? Then read through this list of 5 signs that your website needs to be revamped.
1. You are Not Ranking High on Search Engines
As you know, most of the traffic comes from search engines. In fact, according to Backlinko’s Google search analysis, the yop 3 Google search results steal 75.1% of all clicks.
Does your website appear in the top 3 search results? If not, then your website is not ranking for the exact search terms that users are looking for. This may be the reason you are losing online business. Relying on online users to come in search of your kind of business can have a massive effect on your sales. Only 61% of users research a product online before making a purchase.
If your website’s traffic is decreasing day by day, some possible reasons are:
- Low-quality, irrelevant content
- Broken internal and external links
- Low-quality visuals
- Unnecessary redirects
- Improper use of keywords
- And a lot more!
Fortunately, a new website built by an expert web design agency can solve all your problems. An expert web designer will not only create a website for your business but will also create a well-optimized one that will give you a quick boost in search engine rankings while also ensuring it is furnished with the trendiest tools and marketing tactics.
2. You are Getting Traffic but Not Conversion
Maybe your website is ranking high, but conversion is nowhere to be seen.
How does this happen? This is a tough question to answer as there are many reasons why visitors may not convert. The most common reasons are:
- Your content may not be relevant to your targeted audience
- Modern buyers may find your website untrustworthy, unprofessional and/or out of touch
- Your website takes more than 10 seconds to load, which makes users look for the next available search engine result
- Your website does not deliver a high-quality user experience
- Users may find it difficult to navigate your website and are confused about how to explore it
- Your website may contain loud audio or video files, which may disrupt users while navigating
- Your content fails to capture the users’ attention.
And this is just a sample. The list is endless.
You may not have a specific idea of what’s causing problems for your users, but that’s okay. Only a web design expert will know what the real culprit is and how to remove it from your website. Designing a new website geared towards today’s demands will eliminate such issues and give your business a fresh start with convertible traffic.
3. You Website is Suffering from a High Bounce Rate
The bounce rate is the percentage of visitors who leave your website after visiting only one page. Websites with high bounce rates don’t have strong reasons to make users stay longer and explore more. The reason might be that users didn’t find what they were looking for, such as the answer to their question, or the website’s first impression may not have been impactful enough to stop users in their tracks.
According to Kissmetrics, simple landing pages with just one call-to-action and irrelevant terms receive the highest bounce rate.
Either way, your website needs a complete makeover before you lose any more potential customers—or worse, watch them choose your competitors over you.
4. Your Business has Evolved
Almost all businesses go through small and big changes as they evolve. Some products or services turn out to be a big hit while some fail to generate profit. New inventions steal the limelight all the time and, with such rapid changes taking place, business owners often make small tweaks to their website to keep up, but sometimes old websites just don’t cut it anymore. Perhaps your website no longer targets the right audience, or it needs a more professional appearance and intuitive technology to showcase the current state of your business.
If you haven’t revamped your site in 5 years, make sure your website is up to date to keep with the times.
5. Your Website is Not Mobile-Friendly
80% of internet users own a smartphone, so it’s not a surprise to see a huge amount of traffic coming from mobile searches in the past few years. In 2016, mobile searches surpassed desktop searches. As per StatCounter Global Stats 2019, 53.29% of all web searches came from mobile users whereas desktop searches remained at 43.99%.
With mobile usage increasing since 2016, it’s crucial to have a website that’s adjustable to small screen sizes without compromising user experience. This means your site must be easy to view and navigate on mobile, desktop and tablet screens. Responsive websites are the easiest method of developing and adjusting content to fit on various screen sizes.
If you want to know whether your site works perfectly on various screens, check it out right now on all devices available near you: smartphone, tablet, desktop, laptop or whatever you can get your hands on. Take some time to navigate and gain insight into how your website looks and feels on each screen. If the website and its content is working for each screen size, you don’t have to worry about it. If not, your website may be leaving a bad impression on potential customers, making them leave early without making a purchase.
A new website designed for different screen sizes will allow your potential clients to access your business at any time, from anywhere and on any device, which will open multiple channels for leads.
How Often Should You Redesign Your Website?
Unfortunately, the answer is too common to bear. It depends. A wide range of factors goes into considering whether to redesign the website or not, which we already discussed above. But, if you want a more calculated answer, we suggest revamping websites if they are 2.5 years old as technology is fast-evolving, and so are the users and search engines.
Get the help of a web design agency that keeps itself updated with the latest web design trends to give your website a new look.
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
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