At this stage, we all know the benefits of having a website: to attract almost all online potential customers; to rank high; to spread brand awareness; and a lot more. But are you really getting these benefits from your current website? Or are your competitors stealing them from you?
Today, having a business website is as common as having your daily dose of caffeine. The challenge is how to stand out from the crowd and make users choose you over others.
An outdated website is not going to impress users, let alone search engines. Outmoded features and design or 10+ seconds of loading time may hinder your progress online and stop visitors from converting into customers. If you are facing these issues, then it’s obvious that your website is long overdue for a redesign. Not convinced? Then read through this list of 5 signs that your website needs to be revamped.
1. You are Not Ranking High on Search Engines
As you know, most of the traffic comes from search engines. In fact, according to Backlinko’s Google search analysis, the yop 3 Google search results steal 75.1% of all clicks.
Does your website appear in the top 3 search results? If not, then your website is not ranking for the exact search terms that users are looking for. This may be the reason you are losing online business. Relying on online users to come in search of your kind of business can have a massive effect on your sales. Only 61% of users research a product online before making a purchase.
If your website’s traffic is decreasing day by day, some possible reasons are:
Low-quality, irrelevant content
Broken internal and external links
Improper use of keywords
And a lot more!
Fortunately, a new website built by an expert web design agency can solve all your problems. An expert web designer will not only create a website for your business but will also create a well-optimized one that will give you a quick boost in search engine rankings while also ensuring it is furnished with the trendiest tools and marketing tactics. You must check the legitimate and unnecessary redirects as well for better indexing.
2. You are Getting Traffic but Not Conversion
Maybe your website is ranking high, but conversion is nowhere to be seen.
How does this happen? This is a tough question to answer as there are many reasons why visitors may not convert. The most common reasons are:
Your content may not be relevant to your targeted audience
Modern buyers may find your website untrustworthy, unprofessional, and/or out of touch
Your website takes more than 10 seconds to load, which makes users look for the next available search engine result
Your website does not deliver a high-quality user experience
Users may find it difficult to navigate your website and are confused about how to explore it
Your website may contain loud audio or video files, which may disrupt users while navigating
Your content fails to capture the users’ attention.
And this is just a sample. The list is endless.
You may not have a specific idea of what’s causing problems for your users, but that’s okay. Only a web design expert will know what the real culprit is and how to remove it from your website. Designing a new website geared towards today’s demands will eliminate such issues and give your business a fresh start with convertible traffic.
3. Your Website is Suffering from a High Bounce Rate
The bounce rate is the percentage of visitors who leave your website after visiting only one page. Websites with high bounce rates don’t have strong reasons to make users stay longer and explore more. The reason might be that users didn’t find what they were looking for, such as the answer to their question, or the website’s first impression may not have been impactful enough to stop users in their tracks.
According to Kissmetrics, simple landing pages with just one call-to-action and irrelevant terms receive the highest bounce rate.
Either way, your website needs a complete makeover before you lose any more potential customers—or worse, watch them choose your competitors over you.
4. Your Business has Evolved
Almost all businesses go through small and big changes as they evolve. Some products or services turn out to be a big hit while some fail to generate profit. New inventions steal the limelight all the time and, with such rapid changes taking place, business owners often make small tweaks to their website to keep up, but sometimes old websites just don’t cut it anymore. Perhaps your website no longer targets the right audience, or it needs a more professional appearance and intuitive technology to showcase the current state of your business.
If you haven’t revamped your site in 5 years, make sure your website is up to date to keep with the times.
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5. Your Website is Not Mobile-Friendly
80% of internet users own a smartphone, so it’s not a surprise to see a huge amount of traffic coming from mobile searches in the past few years. In 2016, mobile searches surpassed desktop searches. As per StatCounter Global Stats 2019, 53.29% of all web searches came from mobile users whereas desktop searches remained at 43.99%.
With mobile usage increasing since 2016, it’s crucial to have a website that’s adjustable to small screen sizes without compromising user experience. This means your site must be easy to view and navigate on mobile, desktop, and tablet screens. Responsive websites are the easiest method of developing and adjusting content to fit various screen sizes.
If you want to know whether your site works perfectly on various screens, check it out right now on all devices available near you: smartphone, tablet, desktop, laptop, or whatever you can get your hands on. Take some time to navigate and gain insight into how your website looks and feels on each screen. If the website and its content are working for each screen size, you don’t have to worry about it. If not, your website may be leaving a bad impression on potential customers, making them leave early without making a purchase.
A new website designed for different screen sizes will allow your potential clients to access your business at any time, from anywhere, and on any device, which will open multiple channels for leads.
How Often Should You Redesign Your Website?
Unfortunately, the answer is too common to bear. It depends. A wide range of factors goes into considering whether to redesign the website or not, which we already discussed above. But, if you want a more calculated answer, we suggest revamping websites if they are 2.5 years old as technology is fast-evolving, and so are the users and search engines.
Get the help of a web design agency that keeps itself updated with the latest web design trends to give your website a new look.
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