33+Solar Marketing Ideas: How To Market Solar Business
By Andy Chu
09 Mar 2021
Solar Energy is always spoken of as an essential energy source for ages now, but do we realise its importance in daily life?
This blog is about solar marketing ideas and how they have changed the way of utilising solar energy.
If you own a solar business and want to explore the online panoramic version, then you’re reading the right blog. Going through this, you will find new and exciting ways of promoting solar marketing online.
PS: If you are continually asking how to promote solar online, then keep on reading. It isn’t a routine blog with basics on solar businesses and its marketing ways. We are stating figures and statistics that give you an idea about its present status, estimating its future online market, and what difference it will make.
Before we move ahead and dive into the marketing ideas of solar businesses, we want to ask you, Are you in a rush and don’t have time to read the whole guide? You can DOWNLOAD our solar marketing ideas PDF and read it later (when you have time!). Just enter your email address, and we will email you the PDF right away!
Solar Marketing Tips: How to promote the solar business?
To start with, let’s try and put down the numbers for the solar PV (Photovoltaic) market size in Australia; it is estimated to cross a whopping 5 million units by the end of 2030, summing up both residential and commercial sectors’ consumption.
This is calculated to have additions of 16 GW. By the year 2014, the island country had over 1.2 million systems enabling a capacity of 3.1 GW.
Going by the numbers, the solar industry in Australia is expected to witness massive gains as the increasing demand flow-in from industrial and residential consumers.
About solar energy and present market condition
In 2015, the highest number of solar installations of solar PV recorded reached 69 MW within a month. The solar installation numbers kept soaring in the commercial sector, resulting in 30% of the total industry growth of Australia.
With that being said, one faces a lot of marketing issues when owning a solar company. Manufacturing and generating solar energy isn’t just enough; bad or no marketing can hurt the company’s overall growth in the present age and lead to gigantic problems for future developments.
Let’s dive deeper into issues that hinder the performances of many solar agencies and how a good solar digital marketing agency and its solutions can make them effective.
All businesses are on the web world these days, and solar businesses operating in the Australian market or elsewhere can’t ignore this fact. Collaborating with a digital marketing company can help you generate advertising ideas for your solar company, and these reliable strategies can prove to be profitable to the owner as well as to the end-users.
1) Your website should convey your motive
The solar energy company must have a well-designed website, including the following few aspects:
First, include the details of WHO YOU ARE? WHAT do you offer? And WHERE ARE YOU FROM? Have a simple explanation of all the ‘why’s, ‘where’s, and how’s and specify the geographical locations of the services.
2) CTA-centric website
Ensure that you lead your browsers to take some action on the website (developing the right CTA’s) that encourage visitors to connect with you and your solar business. These action-oriented steps could be contact numbers, query forms, quote estimates, subscriptions, newsletters, and brochures.
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3) Detail and information-oriented service pages
Don’t overlook the concept of detailed service pages and other aspects of blogs and informative formats that helps people to understand your process of working and your company.
Pro-tip: Include the latest trends, stats, and information to make your audience understand your niche. This is the best way to retrieve the most as the first phase of solar energy marketing.
4) Device-compatible website
Make sure your website is device-friendly. This can be considered an essential factor in marking the impression and developing a point of reference to potential clients searching for solar solutions for a longer time frame.
5) Easy Sign-ups
Make the signing-up process easy and less time-consuming for the clients, this will attract an increased number of clicks. Follow the below-mentioned steps for it.
6) Be Prompt in replies
Present an estimate as soon as possible for the solar buyers, any delays might hinder the business as the competition is too steep. Dedicated contact numbers (miss call) or info forms can be a great way to gather data and reach them later.
7) Forming Communities of solar lovers:
Have a community within the website; this group can be a solar ambassador program that is a liaison between the ones who are already your customers and the ones who are likely to be your customers in the future. This also works as social proof and helps in the buying decision-making process.
8) Free Quotes
Offering a FREE solar quote to all is a necessity now. Also, provide free guidance in the form of brochures or prospectus that would help in understanding the entire concept of installing a solar system.
Solar Marketing and the use of Search Engine Optimisation (SEO)
9) Incorporating keywords effectively into the website
Landing a website on the first page of Google’s search engine results should be an integral part of any digital solar marketing strategy. This article will incorporate factors of choosing keywords to rank while optimizing for a search engine. We will also address specific techniques to employ when integrating those keywords into a solar site.
As a solar company, you may want to include the primary and secondary keywords to include throughout the front (the parts the reader sees) and back end (hidden from the reader) of the page or post.
Depending upon the content, the primary type of keyword could range like ‘residential solar cells’, ‘commercial solar panels, and others could be like, ‘solar energy company in my area’.
When writing an average-length article, ensure that it is repeated for optimal times (throughout the page or in the article in a way that flows naturally with the body content in the title, headline, subheadings, and paragraphs).
Avoid stuffing, as search engines can quickly identify this, and it will hurt ranking. Additional SEO best practices include using the primary keyword in the first 150 words of the text, adding synonyms for keywords (Google has tech that works like a thesaurus), and placing a strong high-volume phrase within the first 60 characters of the title.
These searches indicate that people are browsing online for information about solar energy and companies providing relative services. They are probably potential customers, ready to make the purchase. As a solar company, all you have to do is make sure these people find your website and visit the homepage.
11) Featured snippets and optimizations
Another step in your solar niche marketing plan is an attempt to rank for a featured snippet in Google—this particular boxed information that is displayed on the top of the first page of a Google search result.
Did you know?
Snippets are twice as likely to be clicked over the first position on a search engine results page (SERP).
These featured snippets are usually long-tail question keywords, prepositions, or comparison search terms. One can use different methods to attempt to rank, like keeping it to the point (40 to 60 words) or structuring information as a list.
Additionally, Google displays only the best answer, focusing on better content than the existing snippet for a search phrase you are targeting.
As an example of a featured snippet in Google, if your site content effectively answers a question people are searching for and is structured properly, it could be selected as a featured snippet and appear at the top of all search results.
12) Schema Markup
Additionally, it is possible to effectively, while optimizing, use the SCHEMA MARKUP feature to help search engines understand and identify your website’s content.
13) Site support structure
Beyond the practices, it is essential to collect the targeted keywords to ensure the best SEO practices when building your solar marketing.
The importance of URLs: Your URL (the page address) should be less than 90 characters, skip “and” include keywords (if possible) and “dashes” as separate words.
Metadata: This makes the website visible to the readers and is essential for ranking purposes. It appears on a SERP and page title, meta description, or summary of the page’s content. Include a high-volume keyword in the meta description and craft it in a catchy tone.
Visual media: Using high-quality visual modes of media makes it more browse-worthy. Pro-tip: Use keywords in the image file name and alt tags (a brief description of the image) when the medium relates to the keywords. Many hosting sites permit visual media customisation, which informs Google of the type of image and helps in ranking.
Usability: It should have a fast-loading time (no more than four seconds), using CDN and compressed image files and a top hosting service. It should also be device responsive and ensure all buttons of social media.
Solar agencies can also update their blogs with the latest activities from the industry, the kinds of research work their company has undertaken, their newly found solutions, and their details, and lots more from all over the globe that’s happening in the world of solar.
Featuring constant new blogs also helps potential clients to learn and track information, thus helping them as a reliable source for their know-how on solar technologies and their usage.
15) Visual Content
Company video content can be a great medium to promote your services. Create a video that’s crisp, short (less than 90 seconds) yet will be packed with an overview of what your company is all about. Don’t forget to include attractive offers and benefits.
Optimize this content on all the social media platforms and place it on the homepage of your website for maximum exposure. This is surely an investment that will yield returns on a long-term basis.
16) Build a Unique Value Proposition
There is an increase in solar energy’s popularity and hence the competitiveness in the market is also soaring. This calls for building a special value proposition for your brand that stands out and makes your company different from the usual grinds of the industry.
17) Re-synergising the conceptual proposition
Defines and establishes the unique value your product brings to the table.
Points the exact benefits customers may avail of from using your product and services.
Cements the reasons why your product can be benched as the best in the market.
18) Re-introducing relatable concepts to your audience:
Specific solar marketing strategies can be implemented deeper, besides just talking about your products and their goodness.
Mark up better financial options that the clients can take up, such as solar loans, PPAs, lease agreements, etc.
Educate households about the use of solar along with commercial customers. Work with local agencies to educate and spread the good word regarding solar energy, its profits, and its advantages for the environment to domestic and commercial users.
19) Create a social outreach:
Use social media platforms to promote the “affordability message” and the various benefits of using solar technologies.
Constant messages focused on these pointers can create a sense of understanding in the clients’ minds and pull them closer to the idea of opting for solar technology.
It is crucial to develop Solar Marketing Strategies that are relatable to the local audience and expanded and gain the local concept of working.
20) Understand the local market first
Most solar companies directly jump into social media platforms even before knowing their respective local markets’ status. This turns out to be a demerit as they can go wrong with their solar panel marketing.
Customers in different markets tend to have a different mindset, understand and catch hold of the nerve think from a buyer’s point of view, and arrange for target group-focused surveys.
For example, Costing can be a big aspect of impact; there are regions where the potential customers are not interested in investing anywhere around $25.000-30,000 on average for solar energy.
Under such a scenario, your company can promote the available leasing idea and be a much more affordable option.
21) Use of marketing software:
There are many forms of digital marketing, making the activity complex. Executing all of the actions can be tedious and pose a challenge as they need to be performed within a shorter period and consistently.
Data tracking becomes necessary to find if a campaign is effective or is underplaying than estimated. Hence, using marketing software can be handy to keep records of leads, traffic, and sources properly.
This helps in organising the business activities in the long run and planning future actions effectively. Several marketing software packages provide all kinds of automated services, helping the solar companies ease their efforts and concentrate better on marketing their products and services to a larger audience.
22) Achieve for Ad clicks with Ad extension:
Solar marketing online is possible through online advertising. Selling the products online needs online advertising on platforms such as Google Adwords, and Bing which provide Ad extensions features.
This enables you as an advertiser to make your online ads bigger and get them a better reach without spending any extra money.
Social Advertising for Solar Panel Business: Ways to promote solar energy online
23) Campaigns (organic and paid) on versatile platforms
Social advertising is a compelling model to promote any business. Solar energy installation reaches a high mark of recognition, thanks to social media platforms and other ways of advertising on the internet.
Advertising such as banner images on relative websites and forums can generate higher leads; these leads can be a source of consistent traffic to the website. Further, we will suction according to individual social media platforms and their effectiveness in promoting the solar energy business.
24) Facebook advertising
Facebook has two options to market your solar business:
Facebook page is “organic social”; it targets the followers you already have on your page. Those followers might see your updates on their wall, but keep in mind that most people on Facebook won’t be following your page. The best way to get your message in front of people is through Facebook advertising.
Facebook ‘paid’ advertising
Facebook is incredibly powerful in the way it targets people with similar interests. Facebook has significant data about everyone and uses this most effectively, so they’re able to target very effectively.
Both Facebook and Instagram advertising has been extremely effective for solar dealers worldwide, especially in Australia.
25) Instagram advertising for solar companies
Instagram Business Profile
Instagram is very image-focused, so you might think your Instagram profile is solely for sharing photos of food or holidays. However, Instagram is increasingly becoming a place to talk about solar and renewable business.
Instagram has business profiles to mark your Instagram profile and use it for marketing your solar business as well with full efficiency.
Typically, Instagram advertising is a good way to promote assets such as e-Books or guides. These resources are often where people start their journey in learning about solar.
Instagram advertising is not really a place to sell or promote special offers; it’s more about starting the journey and providing valuable information and content.
26) Youtube Advertising For Solar Companies
YouTube is increasingly becoming a place where people go to learn. A YouTube channel where you promote and educate viewers about your business provides credibility. When you answer frequently asked questions about solar energy, you inspire credibility and provide value. Then YouTube advertising promotes your channel to visitors.
With YouTube Advertising, you can also actually run ads that point back to your site. YouTube advertising is a powerful way to get your message in front of potential customers.
27) LinkedIn for Solar Marketing
LinkedIn has three components: your own personal LinkedIn profile, your LinkedIn company page, and LinkedIn advertising.
LinkedIn Personal Profile
Getting your LinkedIn profile up-to-date to explain who you are and your relationship with your company is worthwhile. If you’re the owner of a solar company, an installer, or a salesperson, mention that on your profile.
LinkedIn Company Page
Your LinkedIn company page is where you talk about your business. That’s where you post updates around products, eBook offers, case studies, and testimonials to encourage confidence in your business.
Finally, LinkedIn advertising is a way to sponsor content that’s on your company page and provide offers for people to click through to your site.
28) Spotify Advertising for Solar Companies
Spotify is a music streaming service that people often listen to all day. Spotify for Brands (Spotify Advertising) can pay for a 30-second advertising soundbite to share a message or an offer regarding the solar installations business. Spotify can be an excellent way to get brand awareness.
29) Creating a bridge of trust with referrals and client testimonials
Presenting social media reviews is a long-term tried and tested method which has been successful for several businesses through the years. Currently, the customer’s feedback and the way they view a product or a service carry utmost importance.
Collect satisfied viewpoints from the happy clients and provide them as a mark of trustworthiness towards your solar brand. This can bring in heavy leads as positive reviews from such customers work in enhancing confidence in the potential customers.
Note: These testimonials feature on an easily accessible page (probably the homepage); this provides maximum impact.
In addition, your solar business can collaborate with an accreditation agency that’s on top of its business; enabling an edge among all competitors by comforting assurance to your prospective customers.
31) Email Marketing for Solar Companies
From the buyer’s perspective
Email marketing is a key part of the buyer’s journey. When someone visits your site and signed up for an eBook or even requested a quote, you can get in touch with them via email marketing.
Email marketing is most effective when it provides a mix of information, offers, and details about your products.
32) Email follow-ups and planning:
Make sure your email follow-ups aren’t all about sales because people will tire of that. Keep in mind that when people sign up for something, they’re still in research mode.
33) Understand your audience before sending them your emails
They’re not usually ready to buy, so you should be using email marketing to gently move them along from the research phase to the purchase phase.
Tools for solar email marketing:Hubspotand MailChimp are a couple of email marketing tools that are widely used by businesses around the world.
How Clickmatix’s digital strategy led to the path of happy clients:
With our reliable and unparalleled potential of a team of experts and tangible SEO and PPC marketing plans, we took our clients to new heights. Our results look great on paper, but they’re even more impressive in action. See our solar marketing success stats:
The ranking of the keywords had a massive impact on the business as there were absolute changes in figures for the solar power company (mentioned below):
110% rise in the Organic Traffic,
150% rise in the Organic Leads
130% increase in the number of phone call inquiries.
Basic steps in SEO provided these amazing changes; all thanks to the properly implemented Solar Marketing strategies like
FAQs – Your Questions Answered Regarding Solar Marketing Campaign:
What are the trends for solar and its online marketing?
Trends for the solar industry are estimated to be on an upward curve; usually, this should be good news for online solar marketers. Especially in Australia, the UK, the US, and European countries, the business is calculated to grow in leaps within the coming few years.
How can solar quotes help me to buy the best-suited option?
In the case of multiple quotes from several solar installers, comparing activities can be a task. First, as a consumer, you must understand the costs and the benefits that each option offers and pick the most suited for your requirements. However, stay alert as not all the solar installers use the same metrics while they provide the solar equipment, especially when it comes to the financing options; it differs vastly in domestic and commercial users.
What are the financing options available?
A solar power system can be purchased in cash or by a loan. PPA i.e. signing a Lease/Power Purchase Agreement is also a very common medium of financing for the installation of solar systems.
What are the types of solar panels?
There are various solar panels available and come with an adjustable capacity according to the customer’s usage. However, it is suggested that one always opts for the five-tier scale, which falls under the Good to Very Good and up to the Excellent categories. Several solar installers provide all details in the form of guidelines and quotes with attractive offers and discounts.
How long is a solar power system to last?
As discussed, always choose panels and related products from the five-tier category as they are reliable for their long-lasting quality. These solar power systems can function in all climate changes in snow, wind, and hail conditions. Typically, a premium quality solar system is expected to function for a span of 25 to 30 years.
What are the incentives and rebates available?
Massive savings on your electricity bill for a long duration calculates a big number. However, additional rebates and incentives depend on where you reside and are using the solar system. For instance, the most beneficial is the 26% federal investment tax credit (FITC) which reduces your cost for the solar power system by 26% from your tax payments.
If you own a solar power company and need assistance in marketing, this article is the best guide. We have covered recent statistics and the possible SEO solutions in the solar market. Refining backlinking solutions to making your website user-friendly, one should also look at organic and paid aspects of social media to make it more convenient in its application.
More importantly, the blog includes a detailed study of multiple solutions in the form of online marketing ideas for solar energy that will speed up the gains in the solar installation business and enable the players to stay active within the bottle-neck competition which is only expected to narrow in the years to come.
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