In the digital era ranking high is very crucial especially if you want to bring relevant results to your business. The best part is that there are plenty of SEO experts out there who can help you to optimize your website to attract the right users. Before you begin with anything make sure that you perform a proper audit. It requires a lot of time. However, it will be worth it as this will help you to implement strategies for your business which will target the areas that actually need improvement.
Below listed are certain points which will help to formulate amazing SEO strategies to prioritize your actions and save time.
1. Optimize your titles and headings
While paying attention to SEO, basic highlights like keyword research and title optimization were not performed effectively. This might be the reason why your website is not targeting the maximum audience. The title tag has the most weight when it comes to search engine optimization. Make sure that your keyword is well placed in the title. The keyword that is more important should be at the beginning of the heading.
Also, if you have a PPC campaign running you can focus on the conversion which will benefit the SEO greatly.
2. Prioritize Pages in Website Navigation
Navigation is one of the most important elements of your entire website. It is the first thing that links your website to the other pages and it is usually on top of each page. You can see in various websites that the most important keywords are linked to the right from the navigation menu. These links will be found on every website which is what makes it important in Google’s eyes.
3. Add Breadcrumbs to Your Pages
If you have an e-commerce website adding breadcrumbs can be very beneficial for it.this is because of the fact that breadcrumbs are responsible for creating structure within your site. Most online stores link their products to form the category pages. This makes the pages stronger by adding equity to the product pages. This is why these pages rank higher because they are optimized from keywords based on the highest search volume.
You can also consolidate the strength of your category pages by linking them with the subcategories and related products. The case with the ones using CMS is that breadcrumbs so make sure you check the template setting first. It will be even easier if you hire a developer to do the coding and technical part for you.
4. Implement Tracking on Your Site
Tracking is very important if you want to spot ou the weak points your campaign. If you track your rankings and traffic regularly you will be able to spot the issues with your website. You can also identify what pages the users tend to leave quickly. This is how you will also be able to identify the search volume for what keywords are the highest.
Regular monitoring can also help to know whether or not your website is making any progress. If you need to work harder, you will be able to tell so by regular monitoring. It is better to stay updated to know if your ranking has dropped to avoid any kind of penalty.
Applications like Google search console and Google analytics can help you to monitor any kind of traffic issues with your website. They are also quite easy to install as long as you have the access to your server. One can also use Google tag manager to implement all the tracking codes. This way all the things will be easy to manage afterward.
5. Install an SSL certificate
SSL has become an important factor for ranking because of the security cybercrime which has been on the rise. This is also because a lot of people share sensitive data ion the internet. Installing an SSL is also very easy. All you need to do is change your domain’s name server. This will help in blocking spam and bad IPs from entering your server. It will ensure that clients gain more trust in your brand.
6. Compress and optimize your images
Images tend to consume the most space on your server. Thus, it also means that they take a lot of physical space on the user’s device resulting in consuming a lot of time to load. No user likes to wait for too long while the page gets loaded. This will impact your conversions as images take the longest time. To avoid this kind of hassle make sure that you compress the size of the image with the help of various compression tools available.
You can compress the image size every time by using TinyPing so that you can upload the compressed version of the image which will help you to compress the images every time you upload an image.
7. Increase the site speed
After images, the factor that affects the loading of your website is the site speed. Factors like files, PHP conflicts or database queries can take very long to load. To avoid slow database loading you can try to limit the plugin use to the very minimal. Make sure to get rid of the unnecessary plugins and extensions.
Don’t be deceived by something that looks very nice for your site’s appearance but is of no use at all. That might only end up occupying unnecessary space on the website’s database.
Investing in professional blogger outreach can also make a big difference in your overall SEO results. Earning organic dofollow backlinks to your website on other authoritative niche sites will increase your domain authority and PageRank. Just make sure that you reach out to reputable bloggers that understand quality content creation and best SEO practices.
All of these SEO tips will not only help in making your website fast and responsive but it will also help in attracting more traffic to your website. You will definitely be able to improve the rankings with the help of these tips.