Are you a marketer and often think about, ‘Why can’t you drive traffic to your website?’. If you have struggled with driving traffic to your website then definitely you’re not alone. As per the research conducted by Content Marketing Institute, more than 60% of content professionals are facing difficulties in realizing what their audience wants and 50% are finding it difficult to know the goals of their audience at different stages and more than 45% of are challenged to know the exact route of their customer.
Amidst writing a new blog post, posting an ad copy on social media to strategize a new email campaign to their audience, marketers find it difficult to analyze and set the finger on what’s driving the traffic and what isn’t.
If you are looking to increase traffic to your website, generation of leads, and improve ROI- the following will help you:
The process of inbound marketing attracts the right kind of audience to your company. One of the best ways to do this is by creating blogging content. It is important to create content that attracts the right set of audience to your website and understand their persona. Once you are aware of your audience, you know what type of content will keep them glued. To write a good blog post, follow these five steps:
Identifying the buyer’s persona: List out things about your audience, job title to their interests
Do SEO research: Learn about your audience, what do they search most on search engines, what do they click on most to provide the right content for them.
Prepare a draft: Write a draft of a post that answers the questions
Publish: Publish your post on your blog channel
Promote: It is important to promote your post on social media and as an email newsletter to generate traffic. The higher the traffic, the higher its rankings.
When you rank higher in Google, it automatically increases your organic traffic to your site. It is usually done by the pillar/topic cluster model Google favours the sites that are usually known by the experts on the subject matter. As per this model, a pillar page of the longer blogpost is already written that covers the maximum aspect of the topic. It is then written as a ‘cluster content’ or a supporting blog targeting long keywords and focusing on long-term traffic to rank your website higher.
To get quick traffic on your website, one can do paid advertising. With search engines, one can run pay-per-click or retargeting ads. Social media run on display ads and sponsored posts and the strategy includes collaborative efforts of various forms of advertising.
Organic social media is not something new, but it is something that every marketer heed attention to. Apart from posting on social platforms, one can also use its additional (but very important feature) like Instagram Stories and its ‘swipe up’ feature, to redirect a user to your website, live mode, IGTV. The key to organic social media is to adopt new features as early as possible.
Analyzing the website:
It is all about doing a little reverse engineering to the whole process. Before you start strategizing on how to drive traffic to your website, it is important to know your audience. Refer to websites that keep track of your losing visitors, and using this information, you can create the right content.
A simple and organic way to generate traffic to your website is through contests and giveaways. It also gives a quick boost and rewards your followers:
This can be done as:
Deciding the type of platform to host your giveaway
Choosing the type of prize
Selecting the criteria (comments, likes, email signing up..etc)
Create an ad copy and graphics
Publish and promote
This isn’t just a fad, influencer marketing is a budget-friendly option that helps you to drive traffic to your website. With this, collaborating with YouTube influencers are likely to generate results that are four times more effective than done with a celebrity. When influencers post discount codes, links, reviews they tap their audience to your website.
Utilising your current readers and customers to drive traffic to your website, is known as a great option to do so. Post a new blog or content to promote it to your followers/subscribers for a quick traffic boost. For content-heavy websites and having repeated readerships, it is considered helpful to generate goals, conversions, and lead generation.
To generate more traffic, your brand needs more recognition. One way to achieve this is to be more active and engaging in the community. Participate in the discussion and answer questions on public forums, when you interact with your followers, you give them the personal touch.
Writing guest posts can generate traffic to your site and it shows that you are active in the community, also linking back to your website, generating more backlinks.
On-page SEO can assist your website to rank on top in search engines and bring more traffic. There are some on-page SEO elements which include the page title, header, meta description, alt-image text along links. All these show in search engines and generate more traffic.
To generate more traffic to your website, your site should rank high in search engines. To get a higher ranking, you need to be an authority in the industry and for that, one should opt for this by acquiring quality backlinking. This gives the website a high authority link to your website and more credibility.
To get more click-through and traffic ratio to your website, it is important to jot down compelling and apt meta descriptions and titles. The quality of meta tags should be click-worthy, with shorter titles, and a to-the-point description of the content that leaves your audience wanting for more.
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If you are struggling to get traffic to your website then definitely you’re not alone. When you implement these tips to your website, you not only churn traffic but also gain authority in the industry which helps you to gain a substantial amount of traffic to the website. Once your traffic ratio improves, you know you are getting conversions in three-folds.
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