21st century is all about the latest technologies and trends. In almost every field, new and astonishing updates keep rolling, and we have to keep up with them without any further ado. The internet plays a vital role in all the technological advancements that are happening on a daily basis. Since the evolution of the internet, people are completing almost every task through it. It has helped people in connecting with their closed ones, communication has also become faster, and the speed of executing any task has also increased.
For the last couple of decades, the usage of the internet in the business and commercial sector has increased. Almost every business organization has shifted its business from conventional business to eCommerce or online business method. Taking business online has helped companies in gaining a lot of new customers to their business and encountering worldwide competitors. In order to take your business online, you will need a user-friendly and responsive online website.
As more and more companies are shifting their business online, the competition in the online business sector is also increasing. In such cut-throat competition, it has become tough for startups to kick-start their online business. The success of the online business depends on your website ranking on the search engine. If a user searches for a business on the internet, and your website appears on the first page of the search engine results page, your credibility increases.
In order to boost the ranking of your website on search engines, SEO is the best way to do the same.
What is SEO?
In layman’s language, SEO stands for Search Engine Optimization. It is done to enhance the quality and quantity of traffic to your website with the help of the organic search engine results. In order to understand the actual meaning of SEO, let’s break the definition into various parts:
- Quality of traffic: With SEO, you can attract an audience from all over the world. If they are visiting your site because the search engine tells them that you are a resource to buy an Apple computer, but in reality, you are just a farmer selling apples, then it is not considered as quality traffic. Rather, you need to impress visitors who are actually interested in buying the products that you offer.
- Quantity of traffic: Once you have attracted the right audience who are clicking from those search engines results pages, more traffic is always appreciated.
- Organic results: Ads on any search engine result page occupies a significant amount of space. Organic traffic refers to any traffic that you don’t have to pay for, which you have to target through your SEO efforts.
Benefits of Search Engine Optimization
Apart from improving the rankings in the search engine results, SEO also helps you in achieving your company’s most important goals, such as generating leads and increasing sales. In order to understand more, below are some of the highlights which demonstrate the benefits of SEO to your business.
SEO is a cost-effective marketing strategy because it targets users who are looking for your products and services over the internet at a low cost. It’s inbound nature guides companies in saving money compared to outbound strategies like cold-calling. Even though cold-calling is one of the useful strategies, outbound marketing-dominated organizations experience a cost per lead 61% higher than inbound marketing-dominated organizations implementing techniques like SEO. Besides SEO targets the people who are continuously searching for the products you are selling. The traffic generated from SEO is qualified than other marketing strategies, resulting in cost-savings for companies.
- Brand awareness and reliability
Websites ranking on the top of the search engine results have a significant impact on the mind of the users. If your site is ranking in this list, it will give more exposure to your business. Top ranking not only helps your website in associating with the potential customers, but it instils trust as companies ranking on the top are considered more trustworthy.
- Boosts conversion rates:
A good ranking on a search engine can result in improved conversion rates. Your target audience will be aware of your brand as long as you maintain the top position. As customers know more about your brand and the products and services you are selling, the chances of customers coming to your business also increase.
How can you perform SEO on your website?
Understanding SEO and its tactics are one of the most challenging tasks. In order to achieve success in SEO, you will need a lot of time and continuous hard work. Mainly, there are two ways to do SEO:
- On-page SEO.
- Off-page SEO
Basically, on-page SEO is a practice of optimizing each and every page to rank higher and gain relevant traffic on your website. Furthermore, on-page SEO refers to the optimization of both the content and HTML source code of the page. Here’s a simple checklist of doing on-page optimization:
- Meta tags
- Meta description
- Heading tags
- Internal linking
- Keyword density
- SEO-friendly URLs
- Image optimization
- Add quality content
- Image Alt text
- Use of structured data markup
- Setup Google Analytics
- Setup Google Search Console
- Add outbound links
- Increase site speed
- Meta tags
- Off-page SEO:
Off-page SEO gives search engines a firm indication on how the other websites and users recognize a particular site. A successful off-page SEO will boost the ranking and bring more traffic to your website. Below are some of the things which you need to perform if you want to perform off-page SEO for link-building:
- Profile creation
- Social bookmarking
- Forum creation
- Article submission
- Business listing
- Classified ads
- PPT submission
- Blog comments
- Directory submission
Role of link building in off-page SEO
In simple words, link building is a process of getting hyperlinks from other websites to your website. This is a way to navigate your target audience to your website/blog and increase traffic. In addition, the search engines use these links to crawl the web. They will crawl the links within your entire website.
Benefits of link building
When you build links for your brand, they need to reach out to your target audience, communicating information about your promotional activities. Your primary focus should be to improve the quality of your link. Strong and powerful links can increase the ranking of your site. If your website is linked to a relevant and often visited site, it can create a huge impact on your rankings and thus, sales of your business.
Here are some of the benefits of link building:
- Increases the visibility of your website in search results
- You can receive traffic from various websites where you have been linked
- Your website will be considered as a valuable resource if it has high-quality incoming links
- Link building makes the website indexing faster
5 Ways to Get High-Quality Backlinks to Boost Your Search Engine Results in 2019
Even today, high-quality infographic is one of the most effective ways to earn backlinks. This technique works for all types of businesses. All you need is a quality and informative infographic. You can contact a graphic design company or hire an in-house graphic designer for the same.
Once your infographic is ready, all you need to do is to reach out to a blogger who is willing to publish your infographic in his/her blog. In the source, you can link out to your website, and this is an effective way to earn a high-quality one-way backlink.
- Article Marketing:
Since the advent of SEO, article marketing is considered as one of the best ways to get quality backlinks. However, you need to take care of doing article marketing on only relevant websites.
For instance, if you are an SEO service providing company, you should publish your content on an article directory site which is only targeting the SEO niche. It is essential to make effective use of anchor text when promoting your website through your articles. The attached link is worthless if it doesn’t have the right anchor text. Make sure you submit your articles to reputed and quality article directories that are well-known and have high authority in search engines.
- Social Networking Site Profile:
This is one of the most underutilized methods to gain quality backlinks to your website. A lot of social bookmarking and social networking sites have a high page rank. This rank can possibly flow to your account. You can make the most of these social bookmarking and networking websites in order to gain premium quality backlinks to your site. A lot of these websites permits you to add links to your and other sites in your bio section. One should never underestimate the power of these links. Instead, you should make most of these links.
- Press Release:
Press release (PR) is yet another great way to get a quality backlink to your platform. If you do it systematically, you can get an avalanche of quality backlinks from the press release sites. These PR sites offer content to plenty of smaller websites, which can easily get picked up from news sites. When you are planning to use this technique, make sure you have a newsworthy and attractive title. This will help you in reaching a lot of people and make more people interested in reading your press release. While publishing the press release, ensure that you have a link to your website inside the content.
- Guest Publishing:
Guest publishing is another way to build quality backlinks for your website. On the contrary to article marketing, the backlinks created through guest blogging are high in quality and authority. The reason being most blogs you will be guest posting for are highly trusted by Google and do not publish duplicate content. Most of the blogs that you send for publishing should be of high page rank, and your article can stay on the homepage of these websites for some time, which can also create brand awareness. If you write an outstanding article displayed on the homepage, you can even get more people to link with it. This results in more authority, which transfers over to your website.
Above-mentioned were some of the tactics which you can use for getting high-quality backlinks for your website. Building quality backlinks can lead to better SEO, which results in more traffic. Implementing these tips can certainly give you better results and instant improvement in your search engine rankings.