Who Are You Talking To? Top SEO Strategies for Building An Audience
By Maulik Patel
18 Jan 2019
There are approximately 6 billion Google searches that take place daily. This shows that clearly there is a lot of search traffic that Google handles. This is why it becomes more important to concentrate your efforts on optimizing your business so that it can be more visible on Google. Here the main question is how can you make your business more discoverable on Google? The answer to this lies in using high-quality content and link building. Most effective SEO tricks that attract a large audience are based on these two pillars.
Some businesses also face trouble due to the constant changes in the algorithms so that the ranking can get more efficient day by day. Let us take a look at someone’s best SEO strategies that will help you grow your audience remarkably.
1. Conduct an SEO audit
In case you are worried that why your site isn’t generating enough traffic you can conduct an SEO audit to know the reason. This could be the first tactic that you use when you try to optimize your site. This will help you to identify what areas need more attention so that you can work on the same. There are various aspects you need to pay attention to during the SEO audit process.
You need to check whether all your pages are optimized for relevant keywords. The content on your website should also have good links and proper SEO title tags and meta descriptions should be used. The URL structure should also be optimized enough to be crawled by search engines.
2. Understanding the consumer’s needs
This might not be exactly what you would call an SEO technique, but it is very important to know what your audience needs. You cannot expect your audience to grow without understanding what they actually need. Your brand should be able to connect with the audience and it should be able to cater to the needs of your target customers.
The best way to do this is by taking feedback from target customers. This way you will be able to figure out the exact demands of your target audience. Social media can help you cast surveys where your audience can interact and you can know more about their needs.
3. Use SEO optimised landing pages
The perks of having an SEO-optimised landing page are uncountable. To begin with, it improves the sales and lead-generation capabilities and your content will be able to attract more traffic. Merely optimizing the homepage of your website is not enough. By paying attention to the landing page you increase the chance of improving the conversion rates.
Optimized landing pages also increase the chance of your brand appearing in the top list of Google search results as Google will identify your website to be trustworthy and legitimate.
4. Leverage infographics
People are fond of visual learning. This is why infographics have found their way to the top and made a significant revolution in the digital marketing world. Infographics are a great way to make things fun and portray complex information in a much simpler form. Infographic makes it easier for the audience to digest difficult topics and understand the gist of them.
The visual appeal draws the audience and they are intrigued to learn more about the brand. This is why one should create infographics that can be posted on blogs which thereby increases the value of the website. Infographics can be usually designed in a way that explains or depicts the step-by-step meaning of any topic.
5. Finding your unique content angle
The key to connecting with your audience is to develop unique content that the audience finds eye-catching. There are certain business genres in which it is very difficult to find a new topic for blogging every time. The smart way here is to write about various topics and tilt them in your own way so that the target audience does not find it boring or repetitive.
It is very common to write about your product and make others aware of it. However, if you want to do something uniquely you need to make the audience aware of the facts that why your brand is different from the competitor’s.
6. Target correct keywords
You need to identify your audience and the target market. This is why it is advisable to perform keyword research which helps you to identify the certain terms and phrases audiences might use when they search for a product. One very common mistake that people make is that they target the keyword based on the monthly search volume.
Also, companies should focus on attracting quality traffic rather than attracting more quantity traffic. Another thing that is important to identify is the keywords that show they intend to make a purchase. For instance, the difference between ‘football online’ and ‘buy football online’ is very evident as the second one shows the intention of actually buying a football.
In order to make your SEO strategy highly effective, you need to identify your audience really nicely and see what they are actively searching for. This will tell you what type of strategies you need to attract them.
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