5 Reasons Why You Should Stay Away from DIY Website Builders
Today, the web world is all set with plethora of website builders, well equipped themes, and templates that promise you to create website, on your own, in minutes. As appealing as it sounds to save some bucks on DIY website building tools, the truth is these tools rarely survive in the long term – and the side effects may result in sending the wrong message to end users as well as Google.
Each month 16 million new websites enter the web world. From them, over 70% are built by professional WordPress, Joomla, and Drupal developers. And only 3% are the product of DIY website building tools.
There are many reasons why only 3% of websites are built with the help of DIY website builders. The top 5 reasons are explained below:
It’s Not Your Website
Most people want to develop a website that lasts for multiple years.
That’s totally unrealistic.
Web development is the world of ever-evolving creatures. Each year new technologies enter the world with a promise to upgrade your business. Sooner or later you have to integrate new features to keep your website competitive and adaptable. For this, you need a website furnished with clean and organised coding that’s easily changeable based on the current requirements.
When thinking of integrating new features or moving your website to a different platform, you need access to files, style sheets, and backend data which is very limited in case of DIY web designing tools. Also, you are not sure whether the site building tool offers updated features based on market demand. At that time, you will get only one option which is rebuilding the entire website with the help of tools offering current features. That means each year you are bound to rebuild entire website and end up paying more than the fees of professional developers.
A Compromise with Your Dreamed Website
DIY websites are simple to use and easy to get live within hours or even minutes.
Only if you are satisfied with what’s available. Or to be more specific, you don’t have your own set of requirements and ready to take what’s there on the buffet.
Imagine the time when you are having fun with DIY site builders, the moment comes when there’s one feature you want but the theme doesn’t have it. You will ask Google on how to insert that feature which gives you a coding solution that requires “Custom CSS” (customiser). Here, you don’t even have a single idea on what that actually means, let alone including that code in your DIY website.
This is where you end up with comprising your dreamed website and settling for less.
Your DIY Website is Not Unique
Have you ever been in a room full of the same people, telling the same stories?
Would you like to stay in that room for more than an hour?
Not at all.
You would likely to be on your own instead of hearing the same stories from multiple people. It’s true for your website too. DIY website builders have a similar set of templates and themes. Everybody uses them and all of your websites look similar. The problem here is each business tells its own story. If the website layout is similar, how will your story stand out from the others.
Next, imagine you create a website that looks exactly like Amazon? All it would do is to remind users of Amazon while hiding your brand behind the bars.
Would you like to leave that impression to users?
No Assurity for User Experience
Professional developers research the user base (a.k.a. your targeted audience ) before they even start thinking about your design, let alone developing it. They make fool-proof plans to make a website that make users feel familiar with your products or services. DIY website building tools miss such ingredients.
They give you readymade themes and templates to choose from without even knowing whether they suit well with your users or not. They are simply auto-tools that have no connection with human beings. Professional web developers, on the other side, build custom websites that showcase your content in the best possible manner. Not only do they make your business look best, but also hint extreme care towards users via unbeatable web experience.
DIY Websites are Not Google Impressive
Something which is not understandable by users is not worth of high rankings in the eyes of Google. DIY builders are all about drag and drop features. To make a site impressive for Google, you need on-page optimisation which requires a good deal of SEO knowledge and experience. A reputed SEO company gives you all the amenities of SEO to ensure they leave no stone unturned when it comes to developing SEO friendly site.
DIY web design tools are built on a mass which limits them to poor coding. It confuses Google as the search engine giant crawls the coding first, followed by URL structure and content. This is where a DIY-enabled site loses charm for Google and later for users as well.
And now we know why only 3% of DIY websites reach to the completion. Who wants to see similar websites on smartphones and computers? What about developing a Google-friendly and user-friendly website? At last, how to ensure the best performance when you are already struggling with what’s available and what’s not in the DIY website building menu?
When it comes to website development, the famous quote “what you sow is what you reap” applies well. If you are ready to compromise web experience with DIY builders, make sure Google is ready to compromise your site for first page rankings.
Now the decision is yours.
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
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