Strong Lock Case Study | 234% Growth In Organic Traffic

Strong Lock, Perth's trusted manufacturer and supplier of precast concrete retaining walls, garden edging, and fence plinths, partnered with Clickmatix to grow their online presence and drive qualified leads through a targeted SEO strategy.

Industry

Retaining Walls & Landscaping Supplies

Service

Project

Strong Lock

WEBSITE

stronglock.com.au

234% Growth in Organic Traffic

Strong Lock achieved a remarkable 234% growth in organic traffic, firmly establishing their digital presence across Perth and the wider Western Australian market. The focused SEO strategy ensured the brand now consistently appears at the top of search results for high-intent retaining wall and garden edging queries, turning online visibility directly into real enquiries and qualified leads.

(Within 12 Months)

Results Achieved

234%

Increase in Organic Traffic

223%

Increase in Organic New Users

225%

Increase in Organic Goals

9.5x

Return on Investment

Challenges

In a competitive Perth home improvement and landscaping market, Strong Lock was struggling to cut through online against larger, better-established competitors dominating search results for retaining wall and garden edging keywords.
The website was failing to reach the right audience: Perth homeowners, landscapers, and builders actively searching for quality precast concrete retaining walls and DIY solutions across Western Australia.
Organic visibility was minimal, meaning high-intent prospects who were ready to buy were consistently landing on competitor websites rather than discovering Strong Lock’s industry-leading product range.
Without a structured digital strategy in place, there was no reliable or scalable way to generate consistent inbound enquiries or measure meaningful return on marketing investment.

Strategy

Strong Lock needed more than just a presence online; they needed a strong organic footprint built to attract the right customers at exactly the right time. We developed a targeted SEO strategy focused on local Perth search dominance to ensure Strong Lock showed up wherever their ideal customers were already looking.

The primary goal was to grow Strong Lock’s organic visibility and convert more website visitors into genuine product enquiries and qualified leads across Perth and WA.
We conducted thorough keyword research targeting high-intent retaining wall, garden edging, and DIY landscaping search terms specific to the Perth and Western Australian market.
On-page SEO was comprehensively overhauled, from meta titles, meta descriptions, and header tags through to service page content, URL structures, and internal linking, giving search engines a clear, structured picture of who Strong Lock is and what they offer.
Unique, relevant, and engaging content was created across all key service pages to satisfy both homeowners and trade buyers searching for retaining wall solutions, as well as the search engines deciding who to rank.
There were very few referring domains to begin with, so the team built contextual, high-quality, niche-relevant backlinks from scratch to grow domain authority and accelerate ranking growth.

The Game Plan Behind
Strong Lock's Digital Win

Once we understood the Perth retaining wall and landscaping landscape and the competitive environment online, we mapped out the right combination of technical SEO, on-page optimisation, and content tactics best suited to establish Strong Lock as the go-to supplier in search results across Western Australia.

From there, we overhauled every key service page, fixed the site's technical foundations, and built out targeted content so search engines could easily crawl, understand, and rank Strong Lock for the exact queries their customers were already typing into Google.

We then executed a focused link-building campaign, building contextual, niche-relevant backlinks from a low base, to strengthen domain authority, drive a steady and compounding flow of qualified organic traffic, and turn that visibility into real, trackable enquiries and measurable business goals.

Results

9,819 organic sessions recorded, up from 2,932 in the prior period
234% increase in Organic Traffic year-on-year
223% increase in Organic New Users
225% increase in Organic Goals, a direct measure of lead generation activity
9.5x Return on Investment delivered through SEO
Website Call events grew to 220 tracked calls in the period
Website Email events grew by 15,100% year-on-year
Thank You Page completions grew by 10,100%, reflecting a major uplift in actual enquiry form submissions