Ozwreck - Clickmatix

Ozwreck, a leading Ford and Holden car wrecker in Melbourne, supplying high-quality used auto parts, engines, transmissions and gearboxes, partnered with us to grow organic visibility and improve AI-driven discoverability through SEO, AEO, and GEO strategies, achieving a 166% growth in business leads within 7 months.

Industry

Auto Parts

Service

SEO, AEO, and GEO

Project

Ozwreck

Website

www.ozwreck.com.au

25+ AI Overview Results

Ozwreck achieved a tremendous boost in digital authority, emerging as a cited source for Ford and Holden parts queries across AI search. The combined SEO + AEO + GEO framework ensured the brand is now discoverable and referenced throughout both traditional and AI search ecosystems.

166% Growth in Business Leads

Ozwreck achieved an impressive 166% growth in business leads, extending three decades of Ford and Holden wrecking expertise to a far wider Melbourne audience searching for used parts, engines and transmissions.

166%

Leads
Growth

113%

Increase in
New Users

137%

Improvement in
Returning Visitors

305%

Key
Events

Challenges

In a crowded Melbourne car wrecking market, standing out online and driving consistent parts enquiries were real challenges.
The website was struggling to attract the right audience: buyers actively searching for specific Ford and Holden parts rather than general browsers.
Organic visibility was limited, meaning a large chunk of potential customers were landing on competitor wrecking yards instead of theirs.
Without a clear digital strategy, the site’s depth of stock and 30 years of expertise weren’t translating into measurable enquiry growth.

Strategy

Ozwreck needed more than just listings; they needed a visible digital presence. We built a strategy across SEO, AI search, and Google Business Profile to make sure they showed up wherever Melbourne drivers were searching for Ford and Holden parts.

The main goal was to grow Ozwreck’s organic visibility and turn more website visitors into genuine parts enquiries.
We optimised and actively managed their Google Business Profile, refining service categories, publishing current wrecking stock, adding product and service listings, and building review volume, so that Ozwreck consistently surfaced in local map results across Dandenong and greater Melbourne.
We produced targeted content across engine, transmission, panel and wheel categories for both Ford and Holden, capturing high-intent, model-specific searches.
We structured the site’s parts taxonomy and schema so AI search engines could accurately interpret and cite Ozwreck’s inventory, driving the brand’s presence in AI Overviews.