Sporting Gift Works, Adelaide's #1 destination for official AFL and NRL merchandise, partnered with us to grow their online presence and AI-driven visibility through a combined SEO, AEO, and GEO strategy.
Industry
- Sports Retail
Service
- SEO , AEO , GEO
Project
- Sporting Gift Works
WEBSITE
- sportinggiftworks.com.au
170% Growth in Revenue
Sporting Gift Works achieved a remarkable 170% growth in revenue, cementing its position as Adelaide's go-to destination for official AFL and NRL merchandise. The combined SEO + AEO + GEO framework ensured the brand is now consistently discovered, cited, and shopped across both traditional and AI-powered search ecosystems, turning online visibility directly into sales growth.
(Within 3 Months)
Results Achieved
Revenue Growth
Increase in
New Users
Improvement in
Returning Visitors
Ordered Delivered
Challenges
- In a crowded sports merchandise market, standing out online and driving consistent revenue was a real challenge.
- The website was struggling to attract the right footy fans who were actually ready to buy official gear.
- Organic visibility was limited, meaning a large chunk of potential customers were landing on competitor sites instead of theirs.Â
- Without a clear digital strategy, ad spend was being wasted with little return and no measurable sales growth.
Strategy
Sporting Gift Works needed more than just ads — they needed a full digital presence. We built a strategy across SEO, AI search, and Google to make sure they showed up wherever footy fans were searching.
- The main goal was to grow Sporting Gift Works’ online visibility and turn more website visitors into paying customers.
- We managed Google paid search and retargeting campaigns to keep the brand front of mind for sports merchandise shoppers.
- Google Shopping campaigns were set up and optimised to showcase their huge range of official AFL and NRL products directly in search results.
The Game Plan Behind
Sporting Gift Works' Digital Win
Once we understood the sports merchandise landscape, we mapped out the right mix of SEO, AEO, and GEO tactics best suited to put Sporting Gift Works ahead of the competition.
From there, we optimised the website content, built out targeted landing pages, and structured the brand's presence so AI and search engines could easily find, understand, and recommend them.
We then launched focused campaigns targeting passionate AFL and NRL fans by location and team preference, driving the right shoppers straight to the products they were already looking for.
Results
- 280,609 + new visitors discovered Sportgin Gifts,Â
- 243% increase in New Visitors
- Monthly revenue increased by 170%
As a growing business, we needed an agency to help understand our goals, collaborate on our tactics and provide their own industry expertise to help us achieve the results we were after.
Bellezza
Marketing Manager
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