5 Proven Techniques To Reduce Bounce Rates
The most common question website owners ask is, ‘Why do visitors never make it to conversion?’, but the question they should be asking is, ‘Why is my site facing a high bounce rate?’
The reason you are struggling with low conversion rates is because the majority of visitors leave your website before completing any tasks or making purchases.
Do you know what that means?
It means your website is a victim of a high bounce rate.
A high bounce rate is the #1 conversion killer. If most visitors are leaving your website after only looking at the first page, you will never have a chance to turn them into customers or subscribers.
Let’s take a look at what a bounce rate is before discussing how to decrease it.
What is Bounce Rate?
Bounce rate is the percentage of visitors who come to your website and leave without navigating to a second page.
A high bounce rate is a sign that your website does not encourage users to stay for long enough to get buy-in or complete a call-to-action (e.g. subscribe to a mailing list or buy your products or services).
Users can bounce back from your site to a different link suggested by search engines by clicking the back button, closing the open tab or entering a new URL in the search bar. It may also be due to a session timeout caused by hosting errors.
You may be thinking, ‘So what? That’s natural user behavior.’
No, it’s not.
A high bounce rate means users don’t have any reason to wander around your site.
So, do you have a good bounce rate or a bad bounce rate?
Let’s take a look at the various rates and what they depict:
- 80% and over = bad bounce rate
- 70–80% = poor bounce rate
- 50–70% = average bounce rate
- 30–50% = excellent bounce rate
If you have 20% or lower, it may be caused by a tracking error due to a duplicate analytics code, inaccurate input of event tracking or third-party addons like a post-carousel widget.
If you have a bad bounce rate, it could be due to a slow webpage loading time, leading to confusing navigation, poor user experience, weak design, a lack of call-to-action transparency, and more.
By now, you know the importance of your bounce rate. Without further ado, let’s dive into how to improve your bounce rate and increase your site’s conversion rate.
5 Proven Ways to Reduce Bounce Rate
Before you learn the 5 proven tactics that reduce bounce rate, it’s a good idea to take note of some pages with a higher bounce rate. To do so:
- Open Google Analytics
- Click on Behaviour -> Site Content -> Landing Pages
You will find metrics that look like the image below along with the bounce rate:
The list of pages with a high bounce rate will help you detect the problem and fix it using the solutions below.
1. Increase the Loading Speed
Users are impatient. They don’t like slow sites. As per Radware’s Web Performance statistics, a connection speed delay of 500 milliseconds may result in a 26% increase in frustration and an 8% decrease in engagement.
This data matters because we are living in the mobile generation where users won’t wait for a site that takes 15 seconds to load.
According to data from Think With Google, 53% of mobile visitors leave pages that take longer than 3 seconds to load. Since more than half of overall online traffic comes from mobile users, websites that make users wait more than 3 seconds are prone to losing massive revenue opportunities.
In conclusion, speed = revenue.
To boost the speed of your site, you must do the following:
- Decrease the loading time of visuals without affecting their quality
- Use a content delivery network to improve website performance
- Get the fastest hosting service provider
- Take guidance from an expert SEO company to ensure a quick mobile and desktop site
2. Reconsider the Time and Place of CTAs
Remember, your first impression is your last impression. Most users decide whether they like a site or not within the first few seconds. Therefore, you have to create an interesting homepage to immediately capture their attention. To do this, you must identify the location of your homepage where users’ eyes travel first. Generally, it’s on the right side of the top of your homepage (depending on the device size) where no scrolling is required.
For example, Amazon always puts the best offers at the top of the webpage, mobile site, and even their app.
Once you know where users are looking first, you will have to optimise that particular area. It must portray your products or services as being in the users’ best interests with a clearly visible call-to-action.
3. Serve the Content Buffet
Words alone are not going to win the game. They bore users, and today’s millennials are more drawn in by visuals like images and videos. They need a variety of content to stay interested.
Just like a restaurant serves a buffet of various types of food, you must decorate your pages with different types of content. Let the users choose their preferred mode of content while you focus on adding value.
Want some inspiration?
Check out Mashable.
Note the variety of content ranging from images and videos to what’s going on in the tech world.
Remember that your content doesn’t necessarily need to be just about your company. You can spread news relevant to your niche as well, which will become one more reason for users to stay longer.
4. Insert High-Quality and Engaging Visuals
Not just any visuals will work. They must be high-quality and clear enough to convey the right message to users. This is where you have to consider your mobile and desktop users simultaneously and keep your website loading speed in mind.
Animations, background images, audio clips, video presentations, music, selective colours based on psychology and much more will persuade users to learn more about your business. All you need to know is how to use them correctly to avoid overwhelming users with too much content or negatively impacting the loading speed of your website.
5. Include Trustworthy Elements
Scams are everywhere on the internet, and users have become extra cautious these days. They don’t trust just any website.
Let’s take a look at how users judge your website’s reliability.
First, they examine your website’s offers. Once they are satisfied with the offers, they look for other sources to increase their trust, such as those who have used your product in the past and are satisfied with the result. This is where reviews, certifications, industry affiliations, and quality scores play a pivotal role.
A new user cannot trust your business based only on the information you give them. They also judge it based on your online reputation.
Your website is the best place to showcase your reputation. Put some reviews and other achievements on display to elevate users’ trust and decrease your bounce rate. Showing users other trust factors, such as the security of your website, is another advantage for users that helps them feel safe when sharing their personal information.
Tip: If you have Google reviews, you can put them on your website too.
Now you have the 5 proven ways to reduce your bounce rate and, as a result, increase your conversion rate. But, without the support of high-quality design and content with minimal load time, you won’t be able to cut your bounce rate in half. An SEO and content strategy will help you design a user-friendly website. If you can achieve that, you can gradually increase the time users spend on your website.
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
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