6 Ways To Ace Social Media Marketing In 2020 And Beyond
We live in a world where everyone is constantly online which helps them to stay updated about the prevailing as well as upcoming trends. So why not use that platform to effectively market and promote your brand? The number of people that use social media is increasing day by day. The trends at social media, however, are ever changing. So, it is very important to make your social media marketing strategy is ever evolving to match up with the current trends.
There was a time when social media was simply for sharing videos and images. However, with the changing times, it can be used in so many different ways to reach out to the audience and potential customers. In this blog, we have comprised some of the fool-proof social media marketing strategies and how you can ace at social media marketing strategies in 2020 and beyond.
1. Pay attention to creating videos
Social media audience loves videos and they have a comparatively high impact on the user’s mind. Videos are well-retained by the customers as they are self-explanatory and engaging. Make sure you convey the message effectively and the video must be engaging enough for the audience to like it. You can also consider going live from your social media account and show your audience some behind the scenes of product launch and help your users to catch up more with your brand.
One-to-one communication videos seem to be in trend these days. These videos give a personalized touch to them to the audience and make them feel more connected. This can help you to build a community of loyal followers. Visual content can also be used to promote online shopping. With the era of videos getting viral marketers will be able to sync social media videos with their marketing strategy.
2. The rise in the trend of VR
With endless opportunities and ideas to create and engage customers- one among these current trends is VR ( virtual reality). Virtual reality can be used very effectively to bring life to a faraway even by adding unimaginable layers of in-depth real-life experiences. With social platforms pushing features like FB’s Oculus Rift Glasses, Snapchat’s Geofilters and Lens or Amazon helping users try on clothes virtually, marketers will embrace these features to entertain and engage their audience and boost their advertising revenue.
3. Social recommendations are important
Today’s customers largely rely upon social reviews and information available online. A survey reported that 84% of people research online reviews and recommendations before buying any product or service. So while you are busy marketing your products and service on social media, it is important to pay attention to the likes, shares and mentions etc. It is important to identify the popularity of your product. Thus, the only way your product can gain popularity is by the rise in a number of social recommendations it gets. A lot of people turn to the social media of a particular brand before they go ahead and decide to purchase it.
4. Provide with a call-to-action button
The next most crucial thing to include in your social media is to provide the customer with a call-to-action. This makes sure that the customer has a super easy and convenient shopping experience. The bit-buy button will allow the customer to complete their shopping easily. However, when a customer clicks on the ‘ buy now’ icon he/she should be directly navigated to your website or app. Calling for innovations in 2020 this need can be eliminated with the use of innovative technologies.
5. Step up your sell game
Investing in gaming apps for advertising purpose seems to be the new things. A lot of brands these days have invested in such offline ads where the ad pops up while the user is using some other online apps. Smartphone gaming apps such as Pokemon Go, Clash of Clans, Candy Crush are a really great catch for marketers who want to reach a huge group of the audience between the age 20-44.
6. Unique and quality content
With the growth in digital marketing and social media marketing, the need for unique as well as quality content has become constant. It is important that customized content which is unique to the brand should be published on the various social media platforms. The more data relevant to your brand is available on the internet the easier it is for your customers to establish trust in your brand. Most social media platforms are already customizing their interface based upon the likes and shares of the user. Relevant posts and ads based upon the likes of users are shown on the feed which is how users can come across your profile.
Apart from all of this, it is important to connect with the audience that might be the most interested in your business niche. Facebook, Instagram and Twitter can be used to cater to a mass audience but platforms like LinkedIn can be used to connect with a specific target audience. Now that you are well aware of the trends that will be prevailing in future social marketing era, be sure that you are all geared up for the future.
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
Grow Your Business
Get The Best Tips To Optimize Clicks: