Modern Technologies That Can Boost Lead Conversion!
For how long you are planning to stick with promotional strategies only? Of course, SEO, social media marketing, digital marketing, etc., are as necessary as creating a product itself, but is this it?
What about upgrading technology?
Oh no, I am not talking about upgrading your existing product or services, you already do that on a regular basis. I am talking about upgrading technology of your marketing techniques.
In this rapidly growing world, where users are turning to comfort as far as possible, sticking with marketing techniques only, to get leads, will surely end you up in traditional loop whereas your competitors make their way to lazy customers with modern technologies.
Yes, modern technologies…..
Lead conversion is not limited to marketing only; it has expanded to modern technologies opening invitation gates for the targeted audience with a promise to convert them into your customers.
Today, we will talk about some modern technologies. Why and how you must integrate them with your marketing system to increase your lead conversion?
In layman terms, chatbots are conversational robots. With the robot, I don’t mean those big robots having metal bodies. Robots are also software applications, similar to mobile apps, talking to humans online like a real person.
Chatbots works with the same technology used by virtual assistants like Google Now or Alexa. Say it like Chatbots respond to your conversation the same way Google responds to your search queries.
Chatbots For Website
The basic reason why you need Chatbots on your site is to immediately respond to users rather than making them wait till the support person comes online. Users jump on other sites if they have to wait more than a few seconds. They are curious users looking for solution to their problem as soon as possible. Quick response calms down their curiosity, triggers positive feelings and build trust among them.
Chatbots for Social Media Networks
Customers are available more on social media networks than your website. Naturally, this is where your brand needs utmost presence.
Chatbots have far more possibilities than your imagination. Out of your website, it helps your brand engage with customers through social media networks too.
The most famous brand Unilever used Chatbots to spread brand awareness of its new tea product named PG Tips using a Mascot. The key aim of Chatbot is to give a tea break to users with a laugh, raise brand awareness and getting a donation for a charity named Comic Relief.
They introduced a monkey on Facebook Messenger who was talking to consumers and was sending jokes on a daily basis.
“Chat bots allow us to build entertaining personas and for this particular campaign, we were able to bring Monkey to life to generate 1m laughs with his jokes and bring joy to people’s tea breaks, while raising awareness of this important charity too.” said Dean Withey, CEO of Ubisend.
Chat bots spread presence of your brand on all social media networks. It reduces burden from social media marketers who constantly worry about being there whenever customers need them.
2. Voice Search Enabled SEO
Thanks to voice search for adding another layer of comfort – saving time and physical effort – for users as they no longer have to type for search. Now their voice is enough to perform search and ask queries. And it turns to another challenging situation for marketers.
Now your focus should be more on how users’ talk instead of how they type. There is a vast difference.
- In 2017, there were 33 million voice search devices
- 40% of Adults use voice search every day
- Google’s voice search received 35 times more queries in 2016 as compared to 2008.
Data signifies that it’s time to optimize your SEO for users’ voice search. In other terms, its called voice search enabled SEO.
4 Ways to Enable Voice Search SEO
- Featured Snippet: As you know Google voice reads snippets when users’ ask queries, so this should be your first target. Create content that answers users’ common queries in simple and short terms.
- Local SEO: To find anything, users simply say it like “salon near me”. Optimize your SEO for local searches to gain leads from nearby users.
- Web Speed: Voice search only considers sites taking least time to answer users’ queries. Make sure your site appears on the list.
- Conversational Nature: Because of the voice feature, users’ speak in conversational tone to search engines. Of course, search engines will also reply in conversation tone. Conversational content and SEO win here.
3. AI Based Sales Assistance
“Google has employed an artificial intelligence nicknamed RankBrain to manage approximately 15% of the volume of search queries.”
Artificial Intelligence is a computer system – substitute of humans – which thinks and works like human brains to solve problems. As I said earlier, users want immediate solution to their problems. In those emergency moments, if they won’t find anything from you, you know well about their next stop – your competitors.
No doubt, you have great sales to personally interact with users to solve their problems. But can you assure that nothing is missed?
Nobody can assure that. Online world is a sea where you can’t catch all fishes.
Sales team has a lot to manage including leads, data, possible leads from different networks like social media and much more. I won’t say that Artificial Intelligence can replace humans. But they can take care of each potential leads coming from hoards of networks. Where humans can’t be present at anywhere & at anytime, AI can process 24/7 hours. It will answer your customers like humans and give you data on hand to further approach your client. Additionally, it saves your time which generally wasted behind searching for potential customers.
All in all, missing leads due to absence won’t be an issue with AI. Business growth is also on the table.
4. Modern .JS for Better User Experience
- Modern .JS fits everything into a single page application and offers a smooth transition to small screen users.
- Java Scripts knows well how to simplify complex designs for users
With great user experience, you won’t require to approach users much.
5. Front-End Framework
Lonnie Benney, a web developer, shared his story on using Front-End Framework. He worked on a major car manufacturer project where he built a 3-D brochure using Front-End Framework. That brochure allowed users to see car models from different angles like zoom out or in, parts of the model, changing wheels, etc.
That’s the power of Front-End Framework. It opens real-world doors for users to enter through desk.
Isn’t it what your users want?
A thrilling experience.
If that doesn’t bring leads to you, then I don’t what will?
Never underestimate the power of modern technology. It will take you far ahead from your competitors and closer to your customers. Integrating the above 5 mentioned technologies will take your business to a new height.
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
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