How do Google Analytics Updates Impact Business Marketing?
Aren’t you aware of Google Analytics?
Well, it can be pretty daunting then!
With such a huge amount of data that is available, it’s really tough to know where you can find the most important metrics. The business marketers who want to understand their audience and boost up the marketing strategy must know how to make use of all the data available inside Google Analytics.
If you aren’t aware of which sections you should pay attention to, you will end up spending months while digging through the platform. Similarly, if you’ve not analyzed your website traffic then it’s not possible to assess the importance of your current marketing strategy and understand when you should make a change.
If you use rightly, Google Analytics has the power to offer valuable insights about who are your website visitors, how they appeared in there in the first place and what kind of pages they spend most of their time on and so on. Probably, this could often prove to be the most significant data for marketers like you through which you can boost up your business marketing strategy effectively.
How can Google Analytics updates benefit marketers?
- Zeroing in on What’s Important
When it comes to the rightmost business marketing strategy of the marketers the Acquisition, Audience and Behavior are the three most significant aspects. If you, as a marketer, focus on all the three sections then it will help you save a lot of time while digging through Google Analytics. If you use together then the information which is uncovered can let you make various decisions about the types of marketing efforts which are pretty useful in enticing desired website traffic.
If you analyze these sections in regards to Google Analytics then it will let you get the effective insights which can further enable you take various smart marketing decisions on the type, tone, and placement of content which is present on your website.
- Rightmost Traffic Channels
It is certainly important to know who is visiting your site. Above that, what seems to be more crucial is to get an idea of how they are heading towards your business.
If you want to take a glance at various traffic sources for a significant period of time, you can go to the ‘Acquisition tab’ and click on ‘All Traffic’ dropdown. Now, you need to select the ‘Channels’ button and set the time period at the top of the viewing pane. Finally, you just have to scroll down to see the results for a given timeframe.
Now, after you get an idea of traffic channels, it will be pretty clear to understand for you that which channel can bring the highest traffic to your website. Google Analytics will let you check out all the channels being listed according to the driving power.
If you want to explore more data then just click on each channel and get to know. It will give you a clear idea of which channels to prioritize to attract more people and make the most out of your business marketing strategy.
- Demographics of Audience
To understand who is heading towards your site with respect to age, location, and gender is one of the rightmost ways to customize your site in such a way that it suits their interests and preferences.
Hence, to understand this information, you need to move towards the Audience tab. Here, you will have to focus on the subsections like Demographics and Geo.
If you will have an idea of this then you can boost up your business marketing strategy by gearing the content on your website towards the type of audience that your website is attracting. It will, in turn, help you fulfil their expectations and your sales will increase.
- Content Examination
It’s required to explore the content in a website to check out such pages which people are liking much and spending more time on. To do that, you can click the ‘Behaviour tab’ and go to the Site content drop-down.
Also, you must look at the Content Drilldown as well as landing and Exit pages to check out which pages of your website have been viewed most. If you will have an idea of all such pages which can create a great impact then you will get to know where to concentrate on.
If you see that your homepage, service page, free social media page etc. are getting all the attention then you should promote them more. Finally, it will provide more value and information relevant to your audience.
Google analytic is definitely a powerful tool!
It can help you create your business strategy in a much more profitable way. While paying a keen attention to all the aforementioned crucial aspects, you will be able to create content and imagery just like the way in which your audience desires to have it. Thus, there will be more customer satisfaction. And, the more it is, the more will be your sales and in turn, the better will be the brand recognition.
So, what are you waiting for?
Explore Google analytics now and start making the best use of it. Your business will certainly get benefited. And, above that, 2019 would be certainly an upcoming great year for your business.
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
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