How do Google Analytics Updates Impact Business Marketing?
By Maulik Patel
15 Feb 2019
Aren’t you aware of Google Analytics?
Well, it can be pretty daunting then!
With such a huge amount of data that is available, it’s really tough to know where you can find the most important metrics. The business marketers who want to understand their audience and boost up the marketing strategy must know how to make use of all the data available inside Google Analytics.
If you aren’t aware of which sections you should pay attention to, you will end up spending months while digging through the platform. Similarly, if you’ve not analyzed your website traffic then it’s not possible to assess the importance of your current marketing strategy and understand when you should make a change.
If you use rightly, Google Analytics has the power to offer valuable insights about who are your website visitors, how they appeared in there in the first place and what kind of pages they spend most of their time on and so on. Probably, this could often prove to be the most significant data for marketers like you through which you can boost up your business marketing strategy effectively.
How can Google Analytics updates benefit marketers?
Zeroing in on What’s Important
When it comes to the rightmost business marketing strategy of the marketers the Acquisition, Audience and Behavior are the three most significant aspects. If you, as a marketer, focus on all the three sections then it will help you save a lot of time while digging through Google Analytics. If you use together then the information which is uncovered can let you make various decisions about the types of marketing efforts which are pretty useful in enticing desired website traffic.
If you analyze these sections in regards to Google Analytics then it will let you get the effective insights which can further enable you take various smart marketing decisions on the type, tone, and placement of content which is present on your website.
Rightmost Traffic Channels
It is certainly important to know who is visiting your site. Above that, what seems to be more crucial is to get an idea of how they are heading towards your business.
If you want to take a glance at various traffic sources for a significant period of time, you can go to the ‘Acquisition tab’ and click on ‘All Traffic’ dropdown. Now, you need to select the ‘Channels’ button and set the time period at the top of the viewing pane. Finally, you just have to scroll down to see the results for a given timeframe.
Now, after you get an idea of traffic channels, it will be pretty clear to understand for you that which channel can bring the highest traffic to your website. Google Analytics will let you check out all the channels being listed according to the driving power.
If you want to explore more data then just click on each channel and get to know. It will give you a clear idea of which channels to prioritize to attract more people and make the most out of your business marketing strategy.
Demographics of Audience
To understand who is heading towards your site with respect to age, location, and gender is one of the rightmost ways to customize your site in such a way that it suits their interests and preferences.
Hence, to understand this information, you need to move towards the Audience tab. Here, you will have to focus on the subsections like Demographics and Geo.
If you will have an idea of this then you can boost up your business marketing strategy by gearing the content on your website towards the type of audience that your website is attracting. It will, in turn, help you fulfil their expectations and your sales will increase.
It’s required to explore the content in a website to check out such pages which people are liking much and spending more time on. To do that, you can click the ‘Behaviour tab’ and go to the Site content drop-down.
Also, you must look at the Content Drilldown as well as landing and Exit pages to check out which pages of your website have been viewed most. If you will have an idea of all such pages which can create a great impact then you will get to know where to concentrate on.
If you see that your homepage, service page, free social media page etc. are getting all the attention then you should promote them more. Finally, it will provide more value and information relevant to your audience.
Google analytic is definitely a powerful tool!
It can help you create your business strategy in a much more profitable way. While paying a keen attention to all the aforementioned crucial aspects, you will be able to create content and imagery just like the way in which your audience desires to have it. Thus, there will be more customer satisfaction. And, the more it is, the more will be your sales and in turn, the better will be the brand recognition.
So, what are you waiting for?
Explore Google analytics now and start making the best use of it. Your business will certainly get benefited. And, above that, 2019 would be certainly an upcoming great year for your business.