Who isn’t aware of the skyrocketing status of the SEO industry nowadays? It’s expected to balloon to no less than $80 billion by 2020!
If you have been in this lucrative business for a significant period of time and doing great with SEO marketing, you must be already aware of various aspects of it. And one among them is Virtual Private Networks. If you do not use this technology yet, it’s time to make a quick move for avoiding the pitfall of your digital marketing campaigns.
In fact, there are various potential benefits of VPNs in the world of Search Engine Optimization. It can be considered as a solution that is helpful for connecting a couple of parties on the internet anonymously while using an encrypted private network.
Well, this is just an overview. The VPN services have a lot more to do with upgrading the level of SEO.
If you want to explore more, keep reading
Enhancing Your Security
A successful SEO strategy leads to spending an enormous amount of time on the web. Whether it is about identifying opportunities or capitalizing on solid keyword trends, everything needs extensive internet research. Yet with the rising intelligence of cybercriminals and hackers opting for smarter techniques, you are always in a vulnerable situation.
Howbeit, whenever you opt for Virtual Private Networks (VPN), the entire traffic gets directed via the remote servers of the VPN provider while encrypting it along the way. Thus, you will not end up leaving any kind of footprint open to hackers. All that you need to do is use a VPN along with other high-end cyber security practices and you will remain safe.
This aspect provides your SEO strategy with a highly competitive edge too. For instance, as you keep track of the competitor websites to see what their marketing strategies are about, you might not want to reveal to them what you are checking out. Here, if you use a VPN, you don’t have to worry at all. Your IP address will be always hidden.
This means that you can always come up with an element of surprise on your end and step ahead of your competitors.
Bypassing Filters and Unblocking Content
With a global SEO in the scene, your business might operate in the international market too. Having said that, it is quite obvious that you will want your SEO to be worked in multiple marketplaces and of course search engines located in different places.
However, geo-blocking restricts specific contents to certain nations. It can, in turn, make monitoring and understanding difficult for your business. On the other hand, if you use a VPN, it can successfully evade this geo-blocking and open up new markets for your business.
This technology can effectively change your IP address to one which is based in that country. And it can further let your business appear as if you belong there. Thus, you will be able to access all the content just like a local could.
Check search results for multiple locations
Despite not being geo-blocked, seeing the Google UK or Google Australia results might be extremely tough sometimes. But again, when you are using a VPN to change your IP address location, you can explore search engine results from almost all the countries you like. It can enable you to build a lucrative international SEO operation irrespective of where you are based.
Find area-specific ads
Heard about adverts?
Well, they are tailored for different countries and locations. And it is often a tricky feat to view adverts for a number of locations without being actually present there.
If you take help from a VPN here, it can allow you to view your adverts running in various locations. Hence, it is definitely worth choosing the best VPN services nearby.
In the SEO game, it is always recommended to keep up the pace. You might be required to work as fast as possible and it means that sometimes working when you are not in the office can be even a need of the hour. This might often end up as you working in any public place with probably an unsecured WiFi connection. It can further prove to be quite risky for your data.
If you use a VPN in this case with strong encryption methods enabled, it can bypass this threat extensively. Finally, you can research your organic rankings, and curate content, and PPC performance without any fear of your data being intercepted as your work.
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Another benefit of using a VPN for SEO could be doing upgraded administrative tasks like payroll, financing, accessing other sensitive data, etc. The entire idea of accessing your bank account and even all the sensitive personal information on public WiFi access points could be a risky one but once you have a VPN, it means that you can do just that and without any hesitation of course.
Get past the search query reCAPTCHAs
When you are working as an SEO specialist, it is recommended that you keep a tab on specific SEO stats and keywords that have relevance to your project. Also, you need to search for new keywords always. However, Google might not allow you to do too many numbers of searches too often. If you somehow get flagged, you might be constantly redirected to Google reCAPTCHAs.
VPN could be the rightmost way to solve this problem. With a good VPN at work, you can change the IP address while making your work in a flow. Especially, if you are building a blog, it is recommended to use a VPN because most of the good blogging guides always use a VPN for convenience.
What are you waiting for?
Let VPN be one of the most integral parts of your SEO strategy. And you can definitely take your business up to the next level very soon.
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