Benefits Of Hiring Professional SEO Companies

Digital Marketing, SEO

10min read

Benefits Of Hiring Professional SEO Companies

Search engine optimization is a very important factor in the process of marketing products and services. So to gain momentum quickly in this process, hiring professional SEO companies is very important. They can help in building the brand online. Good SEO professionals can help businessmen achieve their business goals through affordable SEO service. They have numerous techniques under their sleeves that can be helpful for the higher ranking of the website and higher web traffic.

SEO is an important factor in internet marketing. Proper search engine optimization can make site or brand more visible on the search results. The process includes some changes and additions being made to the website. But business owners or other employees may not have the time or appropriate knowledge of SEO, and that’s why professional SEO companies are required. Hiring a good SEO company can be beneficial in many ways such as:

Awareness Of The Brand

These SEO companies have SEO professionals that can use various and proper techniques so that the website has a higher ranking in search results which ultimately increases the brand awareness. The brand’s visibility depends upon the rankings.

The higher the rankings, the more is brand visible. If a website is not on the first page of the search results of a highly related thing to the website, then the website in vain. The website is in no way helping the business grow. But hiring affordable SEO marketing websites can get better rankings.

Building Networks

Social media is a great factor needed for search engine optimization. These professional SEO companies can use various marketing techniques to increase the visibility of the brand on social media due to which business owners will be able to build huge networks with customers. This can also allow business owners to meet potential people who can be hired to work for the business and even build partnerships.

Helps To Achieve Business Goals

The main motive of every business is to make profits by increasing sales. The SEO professionals can help in achieving the same for the business. By hiring the affordable SEO service, a business can be hugely benefited. They use proper techniques to make the website appear on the top list of the search results.

This will attract more customers to visit the page and visit the page as well as click on different services and products. By using these SEO services, the business owners will be able to expand their business even more and attract various other markets. Nowadays people look for everything first on the internet; it may be an unknown thing or a new product. So when the brand has high visibility, it also increases customers from around the world.

Experience

Most of the business owners or the employees don’t have proper knowledge or just the basic knowledge about SEO. So they don’t have much experience in the site optimization and try different things on the website for better optimization which fail to work most of the times.

Experiments can bring the success of the website or business. If proper SEO techniques are not used, then there are chances the website will be damaged rather than improving. For example, link building can be very helpful for site optimization, but improper links can get the site banned or penalized.

Professional SEO companies have proper knowledge as well as great experience in SEO to use appropriate techniques to make the website rank high on search engine results and make it more visible. These professionals work with clients from different industries, so they know what is appropriate for a particular situation, expectation, and need.

Saving Time

Most of the business owners have a common problem of finding time for everything. And that’s why they have outsources. As SEO is very important for site ranking and business growth, it can’t be neglected. With professional SEO companies around the business owners can outsource their SEO needs to them and save time for other important business related works. This prevents the need to spend hours and learn everything about SEO.

Hiring professional SEO companies is very important. They can be really good and beneficial for better optimization of a site. They provide great services at affordable prices.

By Hans Zimmer

01 April 2020

THIS IS WHY YOUR BUSINESS NEEDS A RESPONSIVE WEB DESIGN

You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.

But wait…

Do you have to zoom in to make sense of the content on your small screen?

Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?

The latter is the obvious option.

With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.

If your site failed to do so, you probably know well by now how it backfires.

But how do you create a user-responsive design?

Responsive design is your answer.

So… What is Responsive Design?

As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.

The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.

Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.

But Why do You Need Responsive Design?

In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.

Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.

Let’s dive in.

1. Mobile Viewers Outnumbering Desktop Viewer

Do you know that over 50% of web traffic comes from smartphone users internationally?

Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.

No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.

This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.

As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.

In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.

Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.

2. Google + SEO-Friendly Site

Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.

One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.

Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.

3. Enhanced User Experience

Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.

Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.

Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.

Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.

4. Easy Management

Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.

Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.

Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.

So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.

5. Decrease in Bounce Rate

Is your website falling prey to a high bounce rate?

Non-responsive websites are one of the many reasons behind a higher bounce rate.

High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.

Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.

Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.

6. Increase in Leads and Conversion

A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.

Here’s the proof revealing which website design won the game:

The conversion rate hiked up by 56% from the implementation of responsive design.

Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.

Embrace it Now

If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.

Image Preferences

https://this.isfluent.com/blog/2012/what-makes-a-great-mobile-site

https://www.smashingmagazine.com/2016/03/googles-mobilegeddon-aftermath-eight-months-better-mobile-web/

https://sites.psu.edu/amandamelton/2018/10/07/from-mobile-friendly-to-responsive-design-a-user-experience-evolution/

https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-page-speed-load-time/