Google’s annual roundup of the year’s most popular searches provides a slew of suggestions for content creators hoping to capitalize on long-tail keyword opportunities. Every year, data on the most popular searches is released, which is intriguing in and of itself, but you might be wondering, “What can I do with this information?”

When taking the first look at the data, it doesn’t appear to have much more effect than satisfying the curiosity about what people search for on Google.

As lockdowns overtook Australia’s two largest states and people sought immunizations, the Covid-19 outbreak figured prominently in news-related internet searches this year. Google produced statistics on the most popular search phrases from the preceding 12 months, revealing that sporting events were once again the most popular, with Covid queries ranking first in the news category. In Australia in 2021, the NBA, AFL, cricket, NRL, football, Wimbledon, and the Olympics were the most searched subjects.

In 2021, the most popular Google searches in Australia: 

• NBA
• AFL
• Australia vs India
• NRL
• Euro 2021
• Wimbledon
• Olympic medal tally
• COVID NSW
• Coinspot
• Prince Philip

The Covid epidemic in New South Wales dominated news searches in 2021, with the Delta outbreak putting the state into its longest-ever lockdown. Victorians, who have spent the most days in lockdown since the outbreak began, did not appear to be as interested in learning about the situation in their state, with “coronavirus Victoria” ranking fifth in news-related searches, only behind Queensland at third.

People Googled “how to make face masks” more than any other DIY-related search for the second year in a row. At-home activities such as crafting your candles, playdough, paper planes, and chatterboxes skyrocketed when residents in NSW, Victoria, and the ACT were subjected to prolonged lockdowns.

People searched for ways to receive their vaccination certificates, book their Covid vaccine, link their Medicare to myGov, and enter the Million Dollar Vax campaign as Australia’s vaccination “stroll out” gained traction in the second half of 2021.

Do you want to know what Google’s most popular search term is?

We created a list of the top 100 trending Google searches and most Googled inquiries from our database of 20 billion terms for your convenience. This keyword data is for July through September 2021, and it includes both US and global data.

The Most Popular Google Searches

As a side note, we deleted all Not Safe for Work (NSFW) search phrases from the top 100 list, which accounted for around 20% of the total. For the most up-to-date information, this list of top trending searches is updated every quarter.

Take the overall top 10 trending searches in 2021, for example:

• NBA
• DMX
• Gabby Petito
• Kyle Rittenhouse
• Brian Laundrie
• Mega Millions
• AMC Stock
• Stimulus Check
• Georgia Senate Race
• Squid Game

Google released its top trending searches for Google in 2021. 

The results are mostly unsurprising, with items like Fortnite, Avengers: Endgame, and Meghan Markle making an appearance at the summit of search queries. However, some very curious trends might indicate how people’s interests will shift through 2021. 

There were plenty of familiar names in this year’s list (Avengers: Endgame took the number one spot), but there was also room for some lesser-known content to make it onto the list.

For this year’s list, we collected data from SimilarWeb to see which mobile apps and games people used when searching for the top trending topics on Google in 2021. Despite all of the buzz around “Fortnite,” it doesn’t appear in our list since we’re concentrating purely on mobile apps and games (and not websites). So if you’re looking for a way to get ahead of your competition, look no further than these hot new trends below: 

“The 2021s is expected to be the beginning of commercial application of Artificial Intelligence (AI).” – Forbes. 

According to The Guardian article ‘Top 10 Trends for 2021’, “A.I. will become a normal part of our everyday lives – and it will be underpinned by data.”

While the epidemic may have cleared the stadiums, it couldn’t stop the Australian love of sport, with basketball, footy, cricket, tennis, and the Olympics accounting for seven of the top 10 searches overall.

The top 100+ Google searches in 187 countries

Are you looking for a search that isn’t among the top 100 on Google?

Choose Google as your search engine, leave the search field blank, and then use Ahrefs’ Keywords Explorer to search. The keywords are then arranged from the database for the chosen country based on the monthly search volume and in descending order. 

Do you want to see what the most popular terms are in another country?

From the dropdown menu, choose one of the 187 countries in the database. See the data of SEO for each term, such as Keyword Difficulty (KD), Clicks, CPC, and Parent topic.

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To see the current top-ranking pages for any query, click the SERP button.

Data is extremely valuable to companies and organizations who mine the web daily for consumer patterns and trends. When you think about how much information we share online on Google or Facebook, just consider that IBM’s Watson analyzed 300 million newspapers from 1700 to 2009 within seconds to help give medical advice to doctors in 2011…

The Most Popular Long-Tail Search Terms on Google in 2021

Top 2021 ‘How To’ Searches

The cornerstone of content publication is answering people’s queries, therefore let’s get started with some ideas for your next “how-to” articles.

If you can provide the most comprehensive answer to one of these questions, you may experience an increase in visitors.

• How can I assist others?

• What can be done to assist Afghan refugees?

• What can you do to assist Texas?

• What can be done to assist India? COVID

• How to Deal with a Cough in a Toddler

• What can you do to assist foster children?

What is the best way to be?

• How to Qualify for a Stimulus Payment

• How to Improve Your Attractiveness

• How to be content when you’re alone

• What is the best way to be a bad guy?

• What does it take to be a good boyfriend?

• What is the best way to style?

• What’s the best way to wear straight leg jeans?

• What is the best way to style a wolf haircut?

• What’s the best way to wear a corset?

• How to Dress Up Your Rings

• How to Put a Sweater Vest Together

Top Recipe Searches in 2021

With more time at home and in the kitchen, some recipes rose to the top, including guacamole and tzatziki, as well as heartier comfort foods such as gnocchi, lamb shanks, and minestrone soup.

‘How to’ and DIY searches revealed an interest in at-home facial masks, candles, playdough, and paper boats, indicating that Australians are getting crafty and creative. There are also adjacent dancing, ceramics, piano, and glass blowing classes.

For food bloggers looking for unique recipes to write about, the following list of top searches may be helpful:

• TikTok pasta

• Bacon jam

• Birria tacos

• Crockpot chicken

• Hamantaschen

• Squid Game cookie

• Baked oats

• Cicada

• Gigi Hadid pasta

• Smashed potatoes

The world’s top 100 most googled terms

Some of the top most searched terms in the world in 2021 won’t surprise you. “Youtube,” “Facebook,” and “Whatsapp Web” topped the list, with netflix.com coming in second. When we look at the most significant changes in search, though, things get pretty fascinating.

‘How to…?’ is at the top of the ‘How to…?’ list.

In 2021, Google searches in Australia are expected to increase. 

• How to get a vaccination certificate
• How to tie a tie
• How to deliver uber eats
• How to buy dogecoin
• How to watch Olympics Australia
• How to book COVID vaccine
• How to watch euro 2021 in Australia
• How to link medicare to mygov
• How to book Pfizer vaccine
• Million-dollar vax how to enter
• Advertisement

News events

• COVID NSW
• Cleo Smith
• QLD COVID update
• Alec Baldwin
• Coronavirus Victoria
• William Tyrrell
• Bert Newton
• Christian Porter
• fghanistan
• Melbourne earthquake

Aussies

• Cleo Smith
• Ash Barty
• William Tyrell
• Christian Porter
• Nadia Bartel
• Dominic Perrottet
• Nick Kyrgios
• Ariarne Titmus
• Peter Bol
• Melissa Caddick

Global figures

• Alec Baldwin
• Rita Ora
• Travis Scott
• Kyle Rittenhouse
• Adele
• Naomi Osaka
• Pete Davidson
• Simone Biles
• Tiger Woods
• Emma Raducanu

Loss

• Prince Philip
• Gabby Petito
• Bert Newton
• Brian Laundrie
• Sean Lock
• Michael Gudinski
• Sarah Everard
• Carla Zampatti
• Helen McCrory
• Larry King

For example, the search term “GameStop stock” has increased by about 5% in the last year. This is most likely due to the public’s interest in learning more about the Reddit group that raised $551 million to buy the company’s equity.

Another notable winner was the keyword “meta,” which saw a 1.3 per cent boost in search volume. After Facebook unveiled its new brand name, this term took off and became one of the most searched terms on Google.

As lockdowns overtook Australia’s two largest states and people sought immunizations, the Covid-19 outbreak figured prominently in news-related internet searches this year.

Google produced statistics on the most popular search phrases from the preceding 12 months, revealing that sporting events were once again the most popular, with Covid queries ranking first in the news category. In Australia in 2021, the NBA, AFL, cricket, NRL, football, Wimbledon, and the Olympics were the most searched subjects.

In 2021, the most popular Google searches in Australia: 

The Covid epidemic in New South Wales dominated news searches in 2021, with the Delta outbreak putting the state into its longest-ever lockdown. Victorians, who have spent the most days in lockdown since the outbreak began, did not appear to be as interested in learning about the situation in their state, with “coronavirus Victoria” ranking fifth in news-related searches, only behind Queensland at third. 

People searched for ways to receive their vaccination certificates, book their Covid vaccine, link their Medicare to myGov, and enter the Million Dollar Vax campaign as Australia’s vaccination “stroll out” gained traction in the second half of 2021.

The top 100+ Google searches in 187 countries

Are you looking for a search that isn’t among the top 100 on Google?

Choose Google as your search engine, leave the search field blank, and then use Ahrefs’ Keywords Explorer to do a search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

Do you want to see what the most popular terms are in another country?

From the dropdown menu, choose one of the 187 countries in our database. We also show SEO data for each term, such as Keyword Difficulty (KD), Clicks, CPC, and Parent topic. To see the current top-ranking pages for any query, click the SERP button.