31 Social Media Marketing Tools For Every Business
Social Media Marketing has become a very critical & unavoidable part of every marketing campaign these days. It’s effectiveness is proven for all sizes of business. However, as your brand & user base grows across multiple social platforms, it becomes really difficult to manage multiple SMO campaigns at higher level.
Variety of Social Media Marketing Tools comes very handy in such situation.
You still have to create high quality content manually (no excuse for that) but these tools can literally take care of many other tasks with highest efficiency and improve your productivity dramatically.
Based on features & ability to perform certain tasks, we have selected these 31 Social Media Marketing Tools that are widely used in market. Let’s have a look at each of them with details
Social Media Management Tools
These tools allows you to manage small, big & enterprise size SMO campaigns from single application. These are built for individuals & teams to collaborate on multiple projects.
MobileMonkey is a facebook messenger that helps you to grow your contact list. The chatbots provided by MobileMonkey are far more superior as compared to any other chatbots that you might have used before.
Features: make appointments, answer FAQ’s and even track any purchases.
Pro Plan: $19/mo
Premier Consulting: 149/mo
Enhance your social media management with HootSuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
Features: Management, Marketing, Social Selling, Customer Service, Team Collaboration
- Pro: $8.99/mo
- Enterprise: on request
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence – It’s a management & engagement platform for social businesses.
Features: Engage, Publish, Analyze, Monitor, Social CRM, Collaborate, Help Desk
- Deluxe: $59/mo
- Premium: $99/mo
- Team: $500/mo
Boost your social media productivity — it doesn’t have to be a manual time-consuming process! Easily schedule updates, find quality people to follow, and monitor social media activity!
Features: Schedule posts, Find audience, Follow back, RSS to social post, Submit via email
- Free: 7 days
- Pro: $36/mo
- Twitter Only: $14/mo
Netvibes is the all-in-one dashboard intelligence platform for real-time social media monitoring, social analytics, brand sentiment, reputation management, team management, company intranets and community portals.
Features: Monitor, Share, Search, Track, Tagging, Alerts, Analytics, Push publishing
- Basic: free
- VIP: 2 €/mo
- Premium: $649/mo
- Team: on request
SocialFlow uses Real-Time data and business rules to determine what and when to publish to your social media properties for both owned and paid social posts.
Features: Optimize, Streamline, Promote, Content support, Engagement, Auto publishing at relevant time
- Available on request
HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI.
Features: Social InBox, Socialmonitoring, Smart publishing, Manage content, Social ROI
- Basic: $200/mo
- Pro: $800/mo
- Enterprise: $2,400/mo
Social Media Monitoring Tools
These tools particularly help in monitoring your brand in the social world. Real time mentions & discussions about your brand allows you to quickly & directly connect with your audience & maintain your brand reputation by engaging in dialog with them.
Media monitoring made easy with Mention. Create alerts for your name, brand, competitors and be informed in real-time of any mention on the web and social networks
Features: Monitor in real time, React to mentions, Analyze stats, Work in team
- Starter: 29 € /mo
- Growth: 99 € /mo
- Company: 299 € /mo
Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.
Feature: Search in real time, Analyze
It is a search engine of social networks that searches user-generated content such as news, videos and images on Facebook, Twitter, Instagram and more.
Features: Real time search
It is a free social media monitoring tool that helps you to measure and track your brand’s magnitude via 36 social media metrics.
Features: Measure mentions, Monitor online reputation
- Free: 12 metrics
- Basic: $9/ 3 months
- Plus: $19/ 3 months
- Max: $99/ 3 months
IceRocket is an Internet search engine which specializes in real-time search. It returns results results from blogs, twitter & facebook.
Features: Mention search, Trend tool
Socialbakers is a popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.
Features: Social analytics, Content builder, Social listening, Ad analytics, Deep analysis for FB, Twitter, YouTube & G+
- Varies from $120/mo to $1,000/mo & more
Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name.
Features: Branded link creation with multiple domain names, customized analytics, traffic routing, deep linking, link retargeting.
- Start from $29/mo, Pro: $69/mo, Premium: $499/mo
- Enterprise: Custom price
It’s a Real-Time Monitoring tool for social media with Analytics and Email Alerts. Twitter, Google+ and Facebook Search Without Logging in.
Features: Live updates, Detailed analytics, Sentiment
- Free: 2 email alerts
- Basic: 3.49 € /mo
- Standard: 8.49 € /mo
- Professional: 19.49 € /mo
Social Pointer is Real-Time Social Media Marketing Tool. This tools enables you to monitor your brand, listen to the conversation, and respond in real time.
Features: Monitor, Listen, Respond
Social Media Reporting Tools
When it comes to social media, data is the key. In most cases there is so much of data related to your customers, demographics, bran mentions, cross channel application and signals – that it becomes impossible to make any sense out of this much information. These tools make your life easier by presenting all the data in easily consumable manner.
Social Report is social and web analytics dashboard, a place where you can track all of your social accounts, networks, websites, short links, and blogs.
Features: Analytics, Publisher, Buzz discovery, Team management
- Starter: $9/mo
- Standard: $39/mo
- Advance: $79/mo
- Pro: $159/mo
Locowise is the professional’s comprehensive social media analytics and reporting tool of choice for Facebook, Twitter, Instagram, YouTube and many more.
Features: Social metrics, Content analysis, Benchmarking, Publishing schedule
- Insights: $120/mo
- Advance: $300/mo
- Pro: $400/mo
Cyfe enables you to monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more.
Features: Social media dashboard, Overview, Analytics, Demographics
Sendible is a social media management, monitoring & analytics platform that helps companies manage their social media presence more efficiently.
Features: Engage with social inbox, Mention monitor, Social CRM, Measure efforts, Multi Posting, Reputation management
- Solo: $9.99/mo
- Startup: $39.99/mo
- Business: $69.99/mo
- Corporate: $99.99/mo
- Premium: $499.99/mo
Talkwalker is one of the most powerful search & analytics engines for Social Media – click here to access the free social search & analytics !
Features: Monitor mentions, Alerts, Analyze campaigns, Benchmark & compare, Reporting
- Basic: 500€/mo
- Corporate: 1000€/mo
- Enterprise: 2200€/mo
Social Media Analytics Tools
Rather then performing a certain task, these tools are more useful for number crunching & data analysis. You can take some critical decision about your SMO campaigns based on the insights presented by these tools. All major social network platforms offer in-built analytics data which gives in-depth analysis of your account.
Social reports inside GA help you measure the impact that social media has on your business goals and conversions. Integrated web and social data provides a holistic view of your content and community.
Features: Network referrals, Social conversion, Landing pages, Social user flow
With Pinterest Analytics, see what people like from your profile and what they save from your website. Get new data about your audience, too, so you can learn what your customers really want.
Features: Know which pins are working, who are the people saving from your website, audience demographics, device they use, and more.
Measure and boost your impact on Twitter. Measure engagement and learn how to make your Tweets more successful, explore the interests, locations, and demographics of your followers.
Features: Tweeted activity, Followers, Twitter cards
Quintly is the social media analytics and benchmarking tool for professionals. Track and measure Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram.
Features: Track, Benchmark, Optimize, Centralized analytics
- Pro: $99/mo
- Pro Plus: $199/mo
- Agency: $399/mo
Social Media Crowd Promotion Tools
Although it’s always good to execute your social promotions in a natural way, many business owners & marketers prefer to use crowd promotion platforms to boost their social media visibility. If done in proper way, it can get you rapid exposure in your niche and boost your search engine rankings as well. But sometimes you might end up with high ratio of irrelevant and low quality audience on your social profiles, which never converts to lead or customer.
Important Note: Search engines started to track down & punish reciprocal links before few years. Similarly, it’s going to detect reciprocal social activity in near future for sure. Thus, it’s advised to use these services with caution.
Common Features: Social promotion, Boost social presence & reach
FaceBook: Get more likes, shares & followers
Twitter: Get more tweets, re-tweets & favorites
Google Plus: Get more likes, comment & shares
Price: Works on number of credit you buy, you can use each credit to get certain number of likes, follower or shares.
Here we are, with 31 most popular Social Media Marketing Tools & their details. Choose the one that fits in your marketing objectives & budget.
Search engines are now giving very high importance to social signals & it’s actually being used to judge the quality of your content & website, which ultimately results in Higher Search Engine Rankings & more exposure for your website – both on Social Networks & in SERP Results as well.
There is a Must Read article on Search Engine Land on the same topic by Danny Sullivan – What Social Signals Do Google & Bing Really Count?
If we have missed a tool and you want to suggest some, please share your inputs & comments on this topic, we would love to hear from you….!
You want to read an article that recently caught your attention because of its compelling headline. You opened the link on your smartphone. Your expectations are high.
Do you have to zoom in to make sense of the content on your small screen?
Do you put effort into reading it or will you switch back to the search engine to find a link that offers better content on your screen?
The latter is the obvious option.
With the growing number of smartphone users, it’s become more important than ever to have a site that responds according to users’ expectations.
If your site failed to do so, you probably know well by now how it backfires.
But how do you create a user-responsive design?
Responsive design is your answer.
So… What is Responsive Design?
As the name suggests, responsive design is a design that stands up to your users’ expectations. It makes your website look good and well-fitted to all types and sizes of devices.
The design and structure of a responsive website is the perfect solution to your customers’ expectations as it adapts well to the different resolutions across devices.
Plus, you don’t need to create multiple versions of websites for mobile and desktop. Instead, a single responsive website plays various roles depending on the type of devices users are coming from.
But Why do You Need Responsive Design?
In 2015, Google introduced a mobile-friendly update to its search engine algorithms signaling a website’s mobile presence as an essential ranking factor. The rise of mobile web traffic till today alone is enough to justify why any business needs a responsive design.
Besides, there are many reasons why your organization receives 4-sided benefits from responsive web design. The list is too big to cover in one article, so we compiled a list of the top 6 reasons to have a responsive web design to upscale your business for current and future trends.
Let’s dive in.
1. Mobile Viewers Outnumbering Desktop Viewer
Do you know that over 50% of web traffic comes from smartphone users internationally?
Statista predicts worldwide smartphone users will reach 3.8 billion by 2021, which is up from 2.5 billion in 2016.
No doubt, all the facts, and statistics are pointing towards the trend of small-screen devices.
This means that websites not optimized for smaller screen devices often experience a massive decline in search engine traffic and rankings. This means users don’t find them anymore.
As you already know, smartphones are scoring well above desktop visits, but most mobile users are abandoning unresponsive sites at first glance.
In fact, 76% of users admitted that if the site functions well and runs smoothly on their smartphone, they are more likely to revisit it.
Overall, if your prospects open your website on their mobile and end up closing it within 3 seconds because they couldn’t view content properly, you need responsive design.
2. Google + SEO-Friendly Site
Google considers the responsiveness of a website and has even stated that search engine rankings favour responsive sites over non-responsive ones.
One fact worth mentioning is that responsive design makes it a lot easier for search engines like Google to crawl your website and reduces the chances of errors with on-page SEO.
Not having a responsive website is a simple explanation for a lack of Google traffic you’re your declining ranking. Unfortunately, without a responsive design, many of your potential leads are turning to competitors offering excellent user experience. Before it gets too late, take the step now and turn your website into a responsive, SEO-friendly site.
3. Enhanced User Experience
Responsive websites load faster than non-responsive ones. They consist of a technology that displays websites on all devices with content that adapts quickly to different screen sizes. They behave as if you have created multiple versions of a single site for each device, giving your users a personalized experience based on their device choice.
Non-responsive sites, on the other hand, squeeze content into small screens, which takes more time to process and compromises the content quality.
Responsive web design eliminates all the problems created by non-responsive sites like poor user experience, higher loading times and small, difficult-to-read content. Responsive designs appeal to the ever-shrinking patience of mobile and tablet users who are not willing to wait for more than 3 seconds for your site to load its content.
Responsive sites offer an unbeatable user experience by loading sites in the least time possible. Thus, it results in leaving a positive impression among users of your brand. Because of the fast response from the site, users feel valued and are more likely to revisit the site.
4. Easy Management
Many businesses, especially small ones, can’t spare much time to update or refresh their website every now and then. At the same time, they can’t afford to hire costly services of web designers to take care of all aspects of the website. And, if you have different versions of a site for desktop and mobile, the cost of management skyrockets.
Responsive design is one of the most cost-effective solutions. Making changes to adopt a responsive design is as easy and smooth as spreading butter on bread. Also, whatever changes you make, you don’t have to worry about making the same changes in multiple versions. Responsive design takes care of everything automatically after you are done editing the design or updating the blog.
Additionally, with one website working at the center of your online business, managing other marketing elements becomes more accessible than ever.
So, when updating a social media button or redirecting a link, you don’t have to wonder whether all users (mobile users and desktop users) are enjoying your new changes or not. Responsive design eliminates the management stress of your business website.
5. Decrease in Bounce Rate
Is your website falling prey to a high bounce rate?
Non-responsive websites are one of the many reasons behind a higher bounce rate.
High bounce rate signals to Google that perhaps your website is not as relevant as it should be when it comes to solving users’ problems or answering their questions. Content is usually not to blame. Slower and non-responsive websites are the main reason behind users landing on your website and leaving it as soon as it fails to load. This entire scenario negatively impacts your search engine rankings.
Design plays a vital role in the user experience of your website. No matter how great your content is, if it fails to fit properly in small screen devices, users are not going to strain their eyes or wait longer to load its content. They know that they have other options waiting in the search engines’ list to explore and enjoy for a more seamless user experience.
Responsive design never makes users wait or zoom in. It makes websites adaptable to all sized devices without affecting the content quality.
6. Increase in Leads and Conversion
A large news media organization was fidgeting with the thought of whether to invest in responsive design or not. To decide, they A/B tested with a responsive and non-responsive site where the goal was to increase the number of free trial sign-ups.
Here’s the proof revealing which website design won the game:
The conversion rate hiked up by 56% from the implementation of responsive design.
Responsive design makes it easier for website visitors to find what they are looking for without zooming in, waiting or straining their eyes. The more effortless the design is, the more users convert. Mixed with a lower bounce rate and better SEO rankings, you’ll get a strong, successful model of a website.
Embrace it Now
If you’re not convinced about the abilities of responsive design, give it a chance and allow it to save your time and money without compromising the quality of your website. This is a modern strategy most businesses follow to stay within budget while turning their small business into a brand.
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