Social Media Marketing has become a very critical & unavoidable part of every marketing campaign these days. Its effectiveness is proven for all sizes of businesses. However, as your brand & user base grows across multiple social platforms, it becomes really difficult to manage multiple SMO campaigns at a higher level.

A variety of Social Media marketing tools comes in very handily in such a situation.

You still have to create high-quality content manually (no excuse for that) but these tools can literally take care of many other tasks with the highest efficiency and improve your productivity dramatically.

Based on features & ability to perform certain tasks, we have selected these 31 Social Media Marketing Tools that are widely used in the market. Let’s have a look at each of them with details

Social Media Management Tools

These tools allow you to manage small, big & enterprise size SMO campaigns from a single application. These are built for individuals & teams to collaborate on multiple projects.

BuzzSumo

 

BuzzSumo is one of the widely used tools that are very useful in finding out what content is trending on any website. It may take hours to browse and scan to find out what is growing popular among people. That is when BuzzSumo comes to into the picture, it is able to input certain search criteria, analyze content, and eventually find out what is working in your field which is really helpful to a marketer.

Features: Content insights, Influencer amplification, Content alerts, Competitor analysis & comparisons, Social backlinks, Advanced filtering

Price:

• $79.00/month
• Pro: $79 pm
• Plus: $139 pm
• Large: $239 pm
• Enterprise: $499+ pm
• A free trial is also available.

Google Trends

 

Google Trends is a searching trend feature that displays how frequently a query has been entered and searched in the Google search engine relative to the site’s total search volume over a given period of time. It can be used for comparative analysis and gathering information such as search volume and geographical data of users.

Features: Search filter among different niches, countries, Search volume, Embed search items with an HTML code

Price:

• Free

Canva

 

Canva is an easy-to-use graphic designing tool that allows you to create professional-looking images and graphics, along with other tons of resources. It is loaded with other features including drag and drop functionality, adding shades, brightness, and editing options. This tool can be a great helping tool for social media posts.

Features: Layouts for every occasion, Stock images, and illustrations, Social media graphics, a Library of fonts, custom templates, and customizable branding.

Price:

• Free
• Pro – $9.95
• Enterprise – $30

SocialBee

SocialBee is a social media management tool best suited for entrepreneurs, startups, small businesses, and freelancers. This app allows content creation, customization, and distribution to all social media platforms with ease, from one place, at an affordable price. 

Features: Canva integration inside SocialBee’s post editor, recycle evergreen posts or expire time-sensitive content, curate content through RSS Feeds, use URL shorteners to track your links, reporting & analytics. 

Price:

• Bootstrap: $19 pm
• Accelerate: $39 pm
• Pro: $79 pm
• A free 14-day trial is also available.

Kicksta

 

Kicksta is a prominent Instagram marketing tool that allows you to interact with users who have a strong interest in your niche. It generally uses targeted search tools to find users who are aligned with your niche thus helping you gain authentic followers.

Features: Smart filters, video Onboarding, defining up to ten target audiences.

Price:

• $99 per month

Colorcinch

 

Colorcinch is an intuitive design tool that enables anyone (designers and non-designers) to craft beautiful designs and make stunning photo edits. With AI-powered photo effects & filters and hand-picked creative assets, you can customize your photos and make their colors pop. The tool lets you add texts, drawings, watermarks, and creative overlays perfect for your social media images. You can make memes, collages, profile pictures, and even create your own cartoons/avatars with just a few clicks.

Features: AI-powered photo effects & filters, Vectors & icons, stock images, masks & overlays, intelligent background removal

Price: Colorcinch Basic -Free Colorcinch Plus (Premium Plan) – $4.99/month (billed annually at $59.88)

Later

It is a powerful social media tool that allows users to schedule their posts across multiple platforms. It is loaded with user-friendly features and insights to assist you to expand your reach. What it does is that it integrates Instagram, Facebook, Twitter, and Pinterest. Its usage becomes easy as it offers the drag-and-drop interface, enabling easy scheduling at a glance. For Instagram, users can schedule the feed for automatic posting or story uploading via the later mobile app.

Features: Posts scheduling for Instagram and Facebook, URL linking to photos, Multi-account management, Post publishing

Price:

SendPulse

SendPulse is a full-fledged marketing automation platform and basically has everything for lead generation and nurturing. Since we are here for social media marketing tools – we’ll only mention features that can help promote your business on social media channels. 

There are two major players when it comes to social media marketing – Facebook and Instagram.  With SendPulse’s chatbot builder, you have the option to create a Facebook chatbot or one for Instagram and automate responses to FAQs from customers and improve conversion rates. SendPulse chatbot builder is easy to use and requires no experience in coding. 

Set up simple auto-replies or elaborate sales funnels and even connect your chatbots to a CRM to better manage your customer base. 

Features: subscription widgets, autoresponders, email, and phone requests, payment system integration, and analytics.

Price: Like many other features on the platform, SendPulse chatbots for Facebook and Instagram are available for free with certain limitations in functionality.  Paid plans start at a $7 mark.   

Lightroom

It is a powerful photo editing app that can handle thousands of photos in one go. You can open and view thousands of images simultaneously, instantly filter, and then select the best of them. If you are a photoholic, then this application is definitely worth trying as it gives your photo a professional touch and makes it more appealing.

Features: Batch process images using the Quick Develop panel, Intuitive User Interface, Easily transfer adjustment settings from one image to another, Non-destructive editing protects your originals, Powerful RAW file editor, Creative Adjustment tools

Price:

Animoto

Animoto is a reputed and widely recognized tool that provides web-based video solutions and facilitates video creation functionality for users to discover their creativity. It is not only useful for a photographer but also for video marketers, business professionals, and even students. Some of its key features include:

Features: High-quality video (HD 1080p), Multiple memories styles, Font library, Color customization, and sharing on social media.

Price : 

• Personal: $16/month
• Professional: $42/month
• Business: $64/month
• A free trial is available

Feedly

Features: Document Management, Access Control, Email Management, Search Functionality, Permission Management, Rich Text Editor, Version Control

Price:

• Free for the basic plan
• For the Pro plan: $64.92/year

Buffer

Buffer is an online app designed for managing social media content. Its basic function is to share content across all reputed social media platforms. What the app does is that it connects all social media accounts making it convenient for the user to create and schedule posts. It has an organized layout that makes it really easy for social media accounts to remain updated. It even has automated functionality for timing social media posts.

Features: Informative social analytics, Multiple posts, and tweets, Social profile sharing, Profile management, Multi-media format sharing, Agency/business planning, Analytics, and insights

Pricing:

• Free trial is available
• Awesome pack:  $10/month
• Small pack: $99/month
• Medium pack: $199/month
• Large pack: $399/month

ContentStudio

ContentStudio is the content marketing and social media management tool gaining popularity among the best and most affordable tools for any business size.  Not only that it helps you find trendy content but also helps you schedule and market your content in minutes! In addition to being a social media scheduling device, Content Studio also provides users with in-depth research to understand how their content is doing, historically and currently.

The All-in-one power of Content Studio is what makes it stand out among others

Features: Content insights, Influencer Discovery, Content, and social media calendar, Competitor analysis & comparisons, Social backlinks, social media analytics, Multiple posts, and tweets, Social sharing, Profile management, Approval workflow

Price:

• Free Trial
• Lifetime offer $69
• Pro $49/month
• Small $99/month
• Medium $199/month
• Large $299/month

Rafflecopter

Rafflecopter is a popular free web-based giveaway tool, which means you can create a giveaway right there on their website. It bills itself as being super easy to use and allows small businesses to set tasks for people to enter the giveaway. You have to simply decide what prizes to offer, choose the entry methods, and publish.

Features: Advanced theming engine, Advanced typographic control, 6 language integrations, Bonus entries, White labeling, Terms & conditions builder, Works in any timezone.

Price: 

• Basic subscription:$13/mo
• Grow subscription:$43/mo
• Premium subscription:$84/mo

Socialinsider

Socialinsider is a social media analytics tool aimed at digital marketing agencies, marketing professionals, and teams, enabling its users to gather social media analytics of their competition and derive insights into their social media strategies.

Features: Social Media Analytics, Multi-profile comparison, Download Posts as CSV, Historical Data, Engagement Reports

Price:

• Social Media Manager $83/mo
• Small Agency: $140/mo
• Agency: $291/mo

Quuu

Quuu’s primary goal is to grow your social media following and engagement by helping you post hand-curated content in your niche. Quuu sends to its users relevant, high-quality content from their niche each day, which they can easily schedule using any popular scheduling tool like Buffer or HubSpot.

Features: hand-curated Content, Social engagement, SEO, niche-specific  engagement

Price:

• Free Plan,
• Pro Plan: $19/mo,
• Business Plan: $ 40.83/mo

MeetEdgar

 

MeetEdgar is the premier social media management tool for small businesses and entrepreneurs. MeetEdgar provides an effective way of scheduling and organizing content to automate publishing. With our automation features, it automatically generates social media updates for your content and posts them even when you get to the end of your content queue.

Features: Social Analytics, Social Engagement, Content Calendar, Content Curation, Social Campaigns, Approval Workflows, Users and Permissions.

Price:

• $49/mo

Mobile Monkey

MobileMonkey is a Facebook messenger that helps you to grow your contact list. The chatbots provided by MobileMonkey are far superior as compared to any other chatbots that you might have used before.

Features:  make appointments, answer FAQs and even track any purchases.

Price:

• Startup Edition-  $0
• PRO- $9/mo, PRO
• Unicorn-$19 /mo
• Team -$199/mo

HootSuite

Enhance your social media management with HootSuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Features: Management, Marketing, Social Selling, Customer Service, Team Collaboration

Price:

• Professional-$29/ mo
• Team-$129/mo, Business-$599/mo
• Enterprise-Contact for Pricing

Sprout Social

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence – It’s a management & engagement platform for social businesses.

Features: Engage, Publish, Analyze, Monitor, Social CRM, Collaborate, Help Desk

Price:

• Standard – $99/mo
• Professional -$149/mo
• Advanced – $249/mo

HubSpot’s Social Inbox

HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI.

Features: Social InBox, Social monitoring, Smart publishing, Managing content, Social ROI

Price:

• Starter – $40/mo
• Professional- $800/mo
• Enterprise- $3,200/mo

How Sociable

It is a free social media monitoring tool that helps you to measure and track your brand’s magnitude via 36 social media metrics.

Features: Measure mentions, Monitor online reputation

Price:

• Free

SocialBakers

Socialbakers is a popular provider of social media analytic tools, statistics, and metrics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.

Features: Social analytics, Content builder, Social listening, Ad analytics, Deep analysis for FB, Twitter, YouTube & G+

Price:

• $200/ mo

Rebrandly

Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name.

Features: Branded link creation with multiple domain names, customized analytics, traffic routing, deep linking, and link retargeting.

Price:

• Free- $0
• Starter- $29/mo
• Pro-$69/mo
• Premium- $499/mo
• Enterprise- custom Price

Social Searcher

It’s a Real-Time Monitoring tool for social media with Analytics and Email Alerts. Twitter, Google+, and Facebook Search Without Logging in.

Features: Live updates, Detailed Analytics, Sentiment

Price

• Free: 2 email alerts
• Basic: 3.49 € /mo
• Standard: 8.49 € /mo
• Professional: 19.49 € /mo

Social Report

Social Report is a social and web analytics dashboard, a place where you can track all of your social accounts, networks, websites, short links, and blogs.

Features: Analytics, Publisher, Buzz discovery, Team management

Price:

• Standard-$49/mo
• Advanced-$99/mo
• Pro-$199/mo

Locowise

Locowise is the professional’s comprehensive social media analytics and reporting tool of choice for Facebook, Twitter, Instagram, YouTube, and many more.

Features: Social metrics, Content analysis, Benchmarking, Publishing schedule

Price:

• Plan 1: $120/mo
• Plan 2: $300/mo
• Plan 20: $400/mo

Quintly

Quintly is a social media analytics and benchmarking tool for professionals. Track and measure Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram.

Features: Track, Benchmark, Optimize, Centralized analytics

Price:

• $300/mo

Sendible

Sendible is a social media management, monitoring & analytics platform that helps companies manage their social media presence more efficiently.

Features: Engage with social inbox, Mention monitor, Social CRM, Measure efforts, Multi Posting, Reputation management

Pricing:

• Starter-$29/ mo
• Traction-$99/ mo
• Growth -$199/ mo
• Custom -$299 / mo

Social Seeking

It is a search engine of social networks that searches for user-generated content such as news, videos, and images on Facebook, Twitter, Instagram, and more.

Features: Real-time search

Price:

• FREE

Mention

Media monitoring is made easy with Mention. Create alerts for your name, brand, and competitors and be informed in real-time of any mention on the web and on social networks

Features: Monitor in real-time, React to mentions, Analyze stats, Work in a team

Price:

• Solo-$29/ mo
• Pro-$99/ mo
• Enterprise-Custom

Socialchamp

Social Champ is an all-in-one automated social media management tool for all business sizes. With the tool, you can perform all social media management tasks, from scheduling to tracking analytics and creating a content calendar for all social media platforms. Social Champ is affordable, powerful, and has multiple plans to accommodate all.

Features: Free plan, content composer, bulk upload, auto-RSS, recycle content, content suggestion, social media calendar, scheduler, social media analytics, sentiment analysis, powerful integrations including Canva, Dropbox, Google Drive, Bit.ly, and Giphy. 

Price: 

• Free plan ($0)
• Champion ($29/month)
• Business ($99/month)
• Agency (Custom)

Social Media Analytics Tools

Rather than performing a certain task, these tools are more useful for number crunching & data analysis. You can take some critical decisions about your SMO campaigns based on the insights presented by these tools. All major social network platforms offer in-built analytics data which gives an in-depth analysis of your account.

Google Analytics

Social reports inside GA help you measure the impact that social media has on your business goals and conversions. Integrated web and social data provide a holistic view of your content and community.

Features: Network referrals, Social conversion, Landing pages, Social user flow

Price

• Free

Pinterest Business Analytics

With Pinterest Analytics, see what people like from your profile and what they save from your website. Get new data about your audience, too, so you can learn what your customers really want.

Features: Know which pins are working, who are the people saving from your website, audience demographics, the device they use, and more.

Price:

• Free

Twitter Analytics

Measure and boost your impact on Twitter. Measure engagement and learn how to make your Tweets more successful, and explore the interests, locations, and demographics of your followers.

Features: Tweeted activity, Followers, Twitter cards

Price

• Free

 

Conclusion

Here we are, with the 31 most popular Social Media Marketing Tools & their details. Choose the one that fits your marketing objectives & budget.

Search engines are now giving very high importance to social signals & it’s actually being used to judge the quality of your content & website, which ultimately results in Higher Search Engine Rankings & more exposure for your website – both on Social Networks &  in SERP Results as well.

There is a Must Read article on Search Engine Land on the same topic by Danny Sullivan – What Social Signals Do Google & Bing Really Count?

If we have missed a tool and you want to suggest some, please share your inputs & comments on this topic, we would love to hear from you….!