Social Media Marketing has become a very critical & unavoidable part of every marketing campaign these days. It’s effectiveness is proven for all sizes of business. However, as your brand & user base grows across multiple social platforms, it becomes really difficult to manage multiple SMO campaigns at higher level.
Variety of Social Media Marketing Tools comes very handy in such situation.
You still have to create high quality content manually (no excuse for that) but these tools can literally take care of many other tasks with highest efficiency and improve your productivity dramatically.
Based on features & ability to perform certain tasks, we have selected these 31 Social Media Marketing Tools that are widely used in market. Let’s have a look at each of them with details
Social Media Management Tools
These tools allows you to manage small, big & enterprise size SMO campaigns from single application. These are built for individuals & teams to collaborate on multiple projects.
MobileMonkey is a facebook messenger that helps you to grow your contact list. The chatbots provided by MobileMonkey are far more superior as compared to any other chatbots that you might have used before.
Features: make appointments, answer FAQ’s and even track any purchases.
Pro Plan: $19/mo
Premier Consulting: 149/mo
Enhance your social media management with HootSuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
Features: Management, Marketing, Social Selling, Customer Service, Team Collaboration
- Pro: $8.99/mo
- Enterprise: on request
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence – It’s a management & engagement platform for social businesses.
Features: Engage, Publish, Analyze, Monitor, Social CRM, Collaborate, Help Desk
- Deluxe: $59/mo
- Premium: $99/mo
- Team: $500/mo
Boost your social media productivity — it doesn’t have to be a manual time-consuming process! Easily schedule updates, find quality people to follow, and monitor social media activity!
Features: Schedule posts, Find audience, Follow back, RSS to social post, Submit via email
- Free: 7 days
- Pro: $36/mo
- Twitter Only: $14/mo
Netvibes is the all-in-one dashboard intelligence platform for real-time social media monitoring, social analytics, brand sentiment, reputation management, team management, company intranets and community portals.
Features: Monitor, Share, Search, Track, Tagging, Alerts, Analytics, Push publishing
- Basic: free
- VIP: 2 €/mo
- Premium: $649/mo
- Team: on request
SocialFlow uses Real-Time data and business rules to determine what and when to publish to your social media properties for both owned and paid social posts.
Features: Optimize, Streamline, Promote, Content support, Engagement, Auto publishing at relevant time
- Available on request
HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI.
Features: Social InBox, Socialmonitoring, Smart publishing, Manage content, Social ROI
- Basic: $200/mo
- Pro: $800/mo
- Enterprise: $2,400/mo
Social Media Monitoring Tools
These tools particularly help in monitoring your brand in the social world. Real time mentions & discussions about your brand allows you to quickly & directly connect with your audience & maintain your brand reputation by engaging in dialog with them.
Media monitoring made easy with Mention. Create alerts for your name, brand, competitors and be informed in real-time of any mention on the web and social networks
Features: Monitor in real time, React to mentions, Analyze stats, Work in team
- Starter: 29 € /mo
- Growth: 99 € /mo
- Company: 299 € /mo
Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.
Feature: Search in real time, Analyze
It is a search engine of social networks that searches user-generated content such as news, videos and images on Facebook, Twitter, Instagram and more.
Features: Real time search
It is a free social media monitoring tool that helps you to measure and track your brand’s magnitude via 36 social media metrics.
Features: Measure mentions, Monitor online reputation
- Free: 12 metrics
- Basic: $9/ 3 months
- Plus: $19/ 3 months
- Max: $99/ 3 months
IceRocket is an Internet search engine which specializes in real-time search. It returns results results from blogs, twitter & facebook.
Features: Mention search, Trend tool
Socialbakers is a popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.
Features: Social analytics, Content builder, Social listening, Ad analytics, Deep analysis for FB, Twitter, YouTube & G+
- Varies from $120/mo to $1,000/mo & more
Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name.
Features: Branded link creation with multiple domain names, customized analytics, traffic routing, deep linking, link retargeting.
- Start from $29/mo, Pro: $69/mo, Premium: $499/mo
- Enterprise: Custom price
It’s a Real-Time Monitoring tool for social media with Analytics and Email Alerts. Twitter, Google+ and Facebook Search Without Logging in.
Features: Live updates, Detailed analytics, Sentiment
- Free: 2 email alerts
- Basic: 3.49 € /mo
- Standard: 8.49 € /mo
- Professional: 19.49 € /mo
Social Pointer is Real-Time Social Media Marketing Tool. This tools enables you to monitor your brand, listen to the conversation, and respond in real time.
Features: Monitor, Listen, Respond
Social Media Reporting Tools
When it comes to social media, data is the key. In most cases there is so much of data related to your customers, demographics, bran mentions, cross channel application and signals – that it becomes impossible to make any sense out of this much information. These tools make your life easier by presenting all the data in easily consumable manner.
Social Report is social and web analytics dashboard, a place where you can track all of your social accounts, networks, websites, short links, and blogs.
Features: Analytics, Publisher, Buzz discovery, Team management
- Starter: $9/mo
- Standard: $39/mo
- Advance: $79/mo
- Pro: $159/mo
Locowise is the professional’s comprehensive social media analytics and reporting tool of choice for Facebook, Twitter, Instagram, YouTube and many more.
Features: Social metrics, Content analysis, Benchmarking, Publishing schedule
- Insights: $120/mo
- Advance: $300/mo
- Pro: $400/mo
Cyfe enables you to monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more.
Features: Social media dashboard, Overview, Analytics, Demographics
Sendible is a social media management, monitoring & analytics platform that helps companies manage their social media presence more efficiently.
Features: Engage with social inbox, Mention monitor, Social CRM, Measure efforts, Multi Posting, Reputation management
- Solo: $9.99/mo
- Startup: $39.99/mo
- Business: $69.99/mo
- Corporate: $99.99/mo
- Premium: $499.99/mo
Talkwalker is one of the most powerful search & analytics engines for Social Media – click here to access the free social search & analytics !
Features: Monitor mentions, Alerts, Analyze campaigns, Benchmark & compare, Reporting
- Basic: 500€/mo
- Corporate: 1000€/mo
- Enterprise: 2200€/mo
Social Media Analytics Tools
Rather then performing a certain task, these tools are more useful for number crunching & data analysis. You can take some critical decision about your SMO campaigns based on the insights presented by these tools. All major social network platforms offer in-built analytics data which gives in-depth analysis of your account.
Social reports inside GA help you measure the impact that social media has on your business goals and conversions. Integrated web and social data provides a holistic view of your content and community.
Features: Network referrals, Social conversion, Landing pages, Social user flow
With Pinterest Analytics, see what people like from your profile and what they save from your website. Get new data about your audience, too, so you can learn what your customers really want.
Features: Know which pins are working, who are the people saving from your website, audience demographics, device they use, and more.
Measure and boost your impact on Twitter. Measure engagement and learn how to make your Tweets more successful, explore the interests, locations, and demographics of your followers.
Features: Tweeted activity, Followers, Twitter cards
Quintly is the social media analytics and benchmarking tool for professionals. Track and measure Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram.
Features: Track, Benchmark, Optimize, Centralized analytics
- Pro: $99/mo
- Pro Plus: $199/mo
- Agency: $399/mo
Social Media Crowd Promotion Tools
Although it’s always good to execute your social promotions in a natural way, many business owners & marketers prefer to use crowd promotion platforms to boost their social media visibility. If done in proper way, it can get you rapid exposure in your niche and boost your search engine rankings as well. But sometimes you might end up with high ratio of irrelevant and low quality audience on your social profiles, which never converts to lead or customer.
Important Note: Search engines started to track down & punish reciprocal links before few years. Similarly, it’s going to detect reciprocal social activity in near future for sure. Thus, it’s advised to use these services with caution.
Common Features: Social promotion, Boost social presence & reach
FaceBook: Get more likes, shares & followers
Twitter: Get more tweets, re-tweets & favorites
Google Plus: Get more likes, comment & shares
Price: Works on number of credit you buy, you can use each credit to get certain number of likes, follower or shares.
Here we are, with 31 most popular Social Media Marketing Tools & their details. Choose the one that fits in your marketing objectives & budget.
Search engines are now giving very high importance to social signals & it’s actually being used to judge the quality of your content & website, which ultimately results in Higher Search Engine Rankings & more exposure for your website – both on Social Networks & in SERP Results as well.
There is a Must Read article on Search Engine Land on the same topic by Danny Sullivan – What Social Signals Do Google & Bing Really Count?
If we have missed a tool and you want to suggest some, please share your inputs & comments on this topic, we would love to hear from you….!