Most Searched Things on Google in 2025: Top Trending Queries

Curious about most searched things on Google right now?

The digital world shifts as quickly as our interests, and the latest search trends reveal just how fast our online habits evolve. In 2025, one name still dominates the web: YouTube, the home of tutorials, entertainment, and endless rabbit holes of creativity. But it’s not alone. Giants like Amazon and Facebook continue to hold their ground, offering a snapshot of what keeps the world clicking, shopping, and connecting.

In this blog, we’ll decode what people are mostly searching on Google, what it reveals about our current collective mindset, and uncover what these trends might mean for the future of our digital lives.

• Most Searched Things on Google and Why They Rule

• • YouTube: The undisputed champion remains at the top. In the U.S., “YouTube” registers around 104.3 million monthly searches, and globally, about 1.38 billion monthly searches. Its success stems from its vast content library, catering to everyone’s interests, from education to entertainment. The rise of video as the preferred way to consume information further fuels its popularity.
  • Facebook: Holding the second position, Facebook records around 69.4 million monthly searches in the U.S. and an impressive 670 million globally. Despite newer platforms rising fast, Facebook continues to thrive by connecting billions, nurturing communities, and serving as a vital space for personal interaction and digital marketing worldwide. Businesses also rely on Facebook for targeted advertising.
  • WhatsApp Web: At the third spot, WhatsApp Web attracts approximately 55.3 million monthly searches in the U.S. and around 487.9 million globally. The platform’s convenience for messaging and file sharing, especially across devices, has made it indispensable for users and businesses alike.
  • Translate: Ranked fourth, Google Translate logs around 47.2 million monthly searches in the U.S. and nearly 413.1 million globally. As communication becomes increasingly global, Translate bridges linguistic divides, serving students, travelers, and professionals in real time.
  • Instagram: Sitting in fifth place, Instagram draws close to 45.6 million monthly searches in the U.S. and about 387.3 million globally. Its visually driven platform, short-form Reels, and influencer-led economy make it a staple of digital culture and brand engagement worldwide.
  • Amazon: Rounding out the top six, Amazon continues to hold a powerful position with around 86.5 million monthly searches in the U.S. and roughly 369 million globally. The convenience of online shopping, wide selection, and fast delivery make Amazon a perennial go-to.

• Top 10 Most Searched Things on Google Globally

The Bigger Picture Of How These Trends Shape Our World

The dominance of these most searched things on Google reflects several important trends:

• The Rise of Visual Media: YouTube’s dominance reinforces the idea that video is increasingly the preferred format for both entertainment and information.
• The Shift to E-commerce: Amazon’s strong presence shows how online shopping continues to reshape consumer behavior.
• The Enduring Power of Social Connection: Even as newer platforms emerge, Facebook shows the continued need for connection and community-building online.
• Search Engines Remain Vital: The substantial search volume for Google itself underscores how search remains central to how we navigate the digital world.
• The Appeal of Simplicity and Sharing: Games like Wordle show our desire for simple, shareable experiences that spark social interaction.
• The Importance of Weather Awareness: Frequent weather-related searches reflect the importance of timely environmental information in our daily lives. Easy access through digital assistants and mobile apps contributes to frequent searches.

Understanding What People Search For 

The Evolving Search Landscape

Search habits are constantly changing. The rise of smartphones, smart speakers, and wearable tech has made finding information a breeze. This convenience has led to more everyday searches (e.g., “weather”, “maps”, “Google Translate”). For instance, one 2025 dataset found that “maps” dominated global search activity in July 2025, accounting for over 70 million searches. 

Pandemic’s Lasting Influence

The COVID-19 pandemic left a lasting mark on how we use search engines. With remote work, more time spent online, increased streaming, and digital communication, online services and platforms became crucial. This shift is evident in the surge of search terms for online retailers like Amazon and communication tools like Gmail and Google Translate. While some terms tied to pandemic life have faded, the influence persists (e-commerce growth, digital connectivity).

Finding Fun and Relaxation

The most-searched topics on Google also highlight the importance of entertainment and leisure in our lives. Popular games, streaming platforms, and shareable content illustrate our desire for breaks, fun, and connection with others.

A Window into Society

What people search for can reflect societal priorities and concerns. Frequent “weather” searches suggest heightened awareness of climate and the environment. The popularity of tools like Translate shows globalized communication. Meanwhile, the rise of “ChatGPT” in search results underscores how AI and new tech are capturing public curiosity (e.g., “ChatGPT” appearing among the top-searched keywords in 2025). 

The top 100+ Google searches in 195 countries

Are you looking for a search that isn’t among the top 100 on Google?

Choose Google as your search engine, leave the search field blank, and then use Ahrefs’ Keywords Explorer to search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

Do you want to see the most popular terms in another country?

From the dropdown menu, please choose one of the 195 countries in our database. We also show SEO data for each term, such as Keyword Difficulty (KD), Clicks, CPC, and Parent topic. To see the current top-ranking pages for any query, click the SERP button.

Also Read: 10 PPC Trends To Boost Your Advertising Strategy

Conclusion

These are the 2025’s most searched things on Google, giving us a window into what the world is doing online: how we shop, learn, entertain ourselves, and connect. Understanding these patterns helps businesses, educators, and policymakers tailor their strategies to the evolving digital landscape. Stay tuned because the next big search sensation might just be around the corner.