Lead Generation: Guide to Generate Business Leads

The process of attracting and converting strangers and prospects into some dedicated interest in the company’s product or service in some way then that is known as lead generation.

If you are in the online sales and marketing world then you must know what lead generation is! While lead generation is the way that attracts people to your business! While it may come from various sources or activities!

Lead is nothing but a contact information or demographic information of a customer who is interested in your services! Generally, there are two types of leads in the market.

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Case Study

Baby Direct

Baby Direct

Search Traffic Increased by 40.12%

Website Design

Website Design

Search Traffic Increased by 61.64%

Havealook

Havealook

Search Traffic Increased by 83.22%

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  • Content

    Content is the best way to guide users to a landing page. Content is usually created to provide visitors with useful and free information. While creating a content, you can also include CTAs anywhere within. As the visitor gets delighted with your content, he/she will likely be going to click your CTA and move onto your business’s landing page.

  • Email

    Another great way to generate lead is through email marketing. It is a great way to reach people who already know your business. It is also an easy way to ask them to take an action because they have already subscribed to your list. Use your call-to-action buttons that have a compelling copy and an eye-catching design to grab as emails are a bit cluttered.

  • Social Media

    Social media is another great platform that makes it easy to guide your followers to take action. You get a whole lot of options from the swipe up on Instagram to Facebook bio links to bitly URLs on Twitter. While social media is also great for promoting your offerings on social posts that include a call-to-action in your caption.

  • Sales Leads

    In this type of leads, it is usually generated on the basis of demographic criteria like income, age, psychographic, etc. These leads are then resold to multiple advertisers. Moreover, sales leads are followed by client calls. Sales leads are found in insurance and other finance industries.

The Process of Lead Generation

Lead generation is an important part of local SEO in Melbourne that falls under the stage of marketing methodology. Generally, lead generations occur after you have attracted an audience.

Discover Visitors through Marketing Channels

First of all, visitors discover your business through one of your marketing channels. After that, the visitor clicks on your website’s call-to-action. Which is generally an image or message that encourages website visitors to take some sort of action.

Then, the CTA will take you to the landing page that is basically a web page that is designed to capture lead information in exchange for an offer.

Offer and It’s Use

Offer is something that is offered on the landing page. It could be an e-book, a course or a template.However, the form on the landing page collects information in exchange for the offer.

It can be hosted on landing pages or can technically be embedded anywhere on the site. Customer or audience who fill out this form is the new lead for your business!

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Best research and excellent use of resources

 

We start off by offering your lucky business a platform to scale up their sales using intelligent methods backed by experience. Then we do the hard work while you watch the results.

We do the hard work of researching keyword then creating contents related to that keywords. Then we link your business to that keywords on the contents and place the CTA button in such a way that people will click on it. Thus generating leads for your business!

Empower your brand with help of our experienced team

When you become the part of the Clickmatix family, you can get access to one of Australia’s most creative and reliable lead generating companies. Moreover, Clickmatix is a digital marketing company in Melbourne, so everything we do is with full transparency.

Furthermore, you can be able to see the same reports, metrics, and results that you can see in your business through lead generations that are generated per months and sales made every month from that leads.

Best research and excellent use of resources

We start off by offering your lucky business a platform to scale up their sales using intelligent methods backed by experience. Then we do the hard work while you watch the results.

We do the hard work of researching keyword then creating contents related to that keywords. Then we link your business to that keywords on the contents and place the CTA button in such a way that people will click on it. Thus generating leads for your business!

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