A Breakdown Of Pool Central’s Whopping
300.99% Increase in Organic Session

Know The Client

Pool Central is a small family run business with over 30 years of industry experience. They are fully certified and insured and have a dedicated team of SPASA qualified swimming pool technicians. Their store is based in Forestville and sells everything you will need for your swimming pool from swimming pool chemicals, pool pumps, and filters to swimming pool toys and games.

The Challenges We Faced

  • Despite their excellent quality of services, our client- Pool Central was not able to get sufficient leads.
  • Upon detailed research, it was discovered that there were no leads due to the poor online presence of the client. The website was obsolete and did not have the required service pages.
  • As a result of absence of service pages, potential clients were unable to gain any insight into what the company does. This resulted in zero leads for the website.

Our Game Plan

  • Implementation of HTML Schema code and JSON-LD to improve the usability of the site and help the website crawl up in Google SERPs.
  • We applied call-to-action buttons for mobile number and email. This made it simpler for users to get in touch with the client.
  • For better map results, we optimized the business listing so that it can be more convenient for customers to find the whereabouts of the client and gain a sense of reliability.

The Final Assessment

With the help of our personalised strategy, we were able to achieve the beneficial results we originally wanted. With a 100% growth in organic traffic, we were able to attract a clientele that received the exact service it signed up for. Authentic, yet modern. We received a total of 37 organic leads and a total of 55 organic events via the website, as well as Google My Business. Organic growth, being more impactful for obvious reasons, was the ultimate outcome of our flawless strategy. Out of a total of 20 keywords that we worked with, 11 ranked on the 1st page of Google SERPs while 3 ranked on the 2nd. Moreover, 5 keywords were able to backtrack onto Google Maps as well!

Client - Our Focal Point

  • Google reviews
  • Proper CTR
  • Lead generation

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