How Medicross Saw a Huge Spike of 123% Organic Keywords
Medicross is a core business to provide quality General Practice Management services to the network of independent medical centres. Comprehensive primary healthcare and related services are offered in their network of medical centers with a focus on quality medicine and excellent client services.
Ambitious Plans To Scale Undermined by An Under performing Organic presence
Medicross wanted to boost their local presence for more user traction, generating more quality traffic and attracting more conversion-oriented leads through local SEO.
The aim was to specifically target customers who are actively searching for medical treatment in all of their 15 locations.
The optimisation of the on-page on the website was a crucial aspect along with poor user experience
The content on the website didn’t help the client in churning the market value, as there were no relevant keywords present on the web page.
People looking for medical treatments in those 15 active locations of Medicross, were their target audience.
For the right customers, we searched for high ranking location-based keywords.
Optimising their GMB for more visibility within the 10km of the radius.
Content outreach for quality backlinks and improve their domain rating.
Compared to the competitor’s website, the UI ( user interface) and UX ( user experience) were much more enhanced.
We also worked for network speed issues ( 3G and 4G) and the results were still the same as we discovered earlier.
Taking the importance of keyword research and competitor’s analysis on account, we completed the on-page optimisation, created quality links for each keyword. Our strategy improved the visitor's rate, gained more traffic, generated leads that have the potential to convert alongside other tangible factors.
Increase in Organic Keyword
Increase Calls from GMB
Increase in Overall Traffic
Increase Booking An Appointments
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