The Challenge

challenges
Ambitious Plans To Scale Undermined by An Under performing Organic presence
  • Medicross wanted to boost their local presence for more user traction, generating more quality traffic and attracting more conversion-oriented leads through local SEO.
  • The aim was to specifically target customers who are actively searching for medical treatment in all of their 15 locations.
  • The optimisation of the on-page on the website was a crucial aspect along with poor user experience
  • The content on the website didn’t help the client in churning the market value, as there were no relevant keywords present on the web page.

The Solutions

  • People looking for medical treatments in those 15 active locations of Medicross, were their target audience.
  • For the right customers, we searched for high ranking location-based keywords.
  • Optimising their GMB for more visibility within the 10km of the radius.
  • Content outreach for quality backlinks and improve their domain rating.
  • Compared to the competitor’s website, the UI ( user interface) and UX ( user experience) were much more enhanced.
  • We also worked for network speed issues ( 3G and 4G) and the results were still the same as we discovered earlier.

Result Produce

Taking the importance of keyword research and competitor’s analysis on account, we completed the on-page optimisation, created quality links for each keyword. Our strategy improved the visitor's rate, gained more traffic, generated leads that have the potential to convert alongside other tangible factors.

123%
Increase in Organic Keyword
118%
Increase Calls from GMB
32%
Increase in Overall Traffic
13%
Increase Booking An Appointments

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