244% increase in organic leads, how?
Know The Client
Starting as a family business, Bunker QLD (family of Uptons) began by supplying materials to builders and handymen. They then went on and grew to become one of the leading suppliers of building materials and now have a total of 4 sites across the Eastern coast of Australia.
The Challenges We Faced
The challenging task was to redirect the multiple URLs based on location and its content, all together to the different website. Our most challenging task was the need to gain organic traffic on the targeted locations of the business. However, the challenge grew further when they looked to expand their growth to their B2B operations by tackling the organic growth needed for TAS Bunker. Needless to say, we were able to achieve all the goals that had been placed in front of us.
Our Game Plan
- Taking its challenges into consideration, the first thing is to research in-depth about the competitor and backlinks along with auditing the website and basic on-page implementation.
- The aspects were link building activity was carried out along with the local listing, citation listing, directory listing, classified ads, image submission, and social bookmarking.
- Developing content and outreaching it via guest bloggers and researching competitive keywords. Implementing relevant CTA and HTML schema code and JSON-LD implementation.
The Final Assessment
We managed to perform the completion of our main tasks with the organic traffic being driven to all the remote locations of the business’ sites. With our strategy, their organic traffic increased by 29.06%, and overall leads increased by 94.12% (66-leads), achieving the overall event growth by 20.00%. The rate of GMB insight quarterly (Website visit was 1.23K).
Client - Our Focal Point
- Total ranking in Google
- Visibility and lead generation via website and GMB
- Proper CTA
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